Small Business Archives

8 Ways to Promote Your E-Commerce Shop Year-Round

by Megan Marshall
Tuesday, March 7th, 2023

The modern-day marketplace is highly competitive. And the reason for this is the power of e-commerce. It allows us to have shopping experiences right from the comfort of our own homes. Or from our offices. Or from the street, bus, or car. Essentially, shoppers no longer feel the need to run from store to store […]

Ways that Your Business Can Give Back to Your Community

by Megan Marshall
Tuesday, January 24th, 2023

Promoting a positive brand image is the key to your success. A big part of this is corporate social responsibility (CSR). CSR is an incredibly impactful business remodel. It holds you accountable in various aspects of society, broken into the pillars of philanthropic, ethical, financial, and environmental. You are able to engage in any or […]

Increase Brand Awareness with User-Generated Content

by Megan Marshall
Tuesday, January 17th, 2023

As a business owner, your goal is for your target audience to know your name. But given how many businesses are going after the same audience, it can be a challenge to stand out from the rest. By taking extra steps toward achieving brand awareness, you will differentiate yourself from your competitors. And brand awareness […]

Best Advice for Growing Your WooCommerce Business

by Megan Marshall
Tuesday, January 10th, 2023

WooCoomerce is an open-source e-commerce platform for WordPress. It has everything that your shop needs to start selling online. This is the case whether you have a small or enterprise-level website. Of course, before all else, you need to know how to use WooCommerce effectively. So, you should first start out by navigating through the […]

Signs that Your Business Needs a Digital Marketing Agency

by Megan Marshall
Tuesday, December 27th, 2022

No matter the industry, today’s businesses rely on digital marketing. This is also known as online marketing. It is a type of marketing that uses electronic devices, such as smartphones and computers, to engage with customers. Strategies include posting on social media, investing in paid advertising, sending out email newsletters, and implementing best

Enter 2023 with New Year’s Resolutions for Small Businesses

by Megan Marshall
Tuesday, December 20th, 2022

New Year’s is a celebration of new beginnings. We spend the night prior with our friends and family, enjoying the building anticipation for the clock to strike midnight. Before this, you might already have your New Year’s resolutions prepared, whether it be for your personal life or your professional life. This way, you can go […]

Prepare Your E-Commerce Store for Holiday Promotions

by Megan Marshall
Tuesday, November 29th, 2022

We are in the midst of the most wonderful time of the year. This is especially true for e-commerce businesses. Around the holidays, you hope to see an influx of shoppers who are buying gifts for their family and friends, with the convenience of doing so online. But the reality is, you cannot bank on […]

Everything You Need to Know About Cyber Monday

by Megan Marshall
Friday, November 4th, 2022

“Cyber Monday” is a term that was first used in 2005 by the National Retail Federation (NRF). It intended to encourage consumers to shop online, and that has certainly been achieved. Held officially on the Monday after Thanksgiving, Cyber Monday has grown into a $10.7 billion holiday. Today, it is the biggest day of the […]

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