Small Business Archives

How to Stay Connected in a Remote Work Environment

by Megan Marshall
Tuesday, April 25th, 2023

Many businesses have transitioned into remote and hybrid settings in recent years. This is, in part, due to the pandemic altering life as we knew it. But plenty of groups had already decided to make this leap, given how increasingly digitized our world has become. Business owners have found that a remote work environment means […]

Is Pop-Up Advertising the Right Move for Your Website?

by Megan Marshall
Tuesday, April 18th, 2023

Each type of advertising has its own strengths and weaknesses. Therefore, businesses need to be smart with their decisions on how to advertise. They must consider their target audience, budget, and unique set of goals, rather than simply investing in whatever they have heard works. Just because someone else in your industry had success with […]

What Can Google Maps Do for My Restaurant?

by Megan Marshall
Tuesday, April 4th, 2023

Before the age of technology, when you wanted to buy something, you had to physically travel to a business. But in recent decades, that has dramatically shifted. You are now able to go to a business’s website and make purchases with just a few clicks, without leaving the comfort of your couch. The same idea […]

8 Ways to Promote Your E-Commerce Shop Year-Round

by Megan Marshall
Tuesday, March 7th, 2023

The modern-day marketplace is highly competitive. And the reason for this is the power of e-commerce. It allows us to have shopping experiences right from the comfort of our own homes. Or from our offices. Or from the street, bus, or car. Essentially, shoppers no longer feel the need to run from store to store […]

Ways that Your Business Can Give Back to Your Community

by Megan Marshall
Tuesday, January 24th, 2023

Promoting a positive brand image is the key to your success. A big part of this is corporate social responsibility (CSR). CSR is an incredibly impactful business remodel. It holds you accountable in various aspects of society, broken into the pillars of philanthropic, ethical, financial, and environmental. You are able to engage in any or […]

Increase Brand Awareness with User-Generated Content

by Megan Marshall
Tuesday, January 17th, 2023

As a business owner, your goal is for your target audience to know your name. But given how many businesses are going after the same audience, it can be a challenge to stand out from the rest. By taking extra steps toward achieving brand awareness, you will differentiate yourself from your competitors. And brand awareness […]

Best Advice for Growing Your WooCommerce Business

by Megan Marshall
Tuesday, January 10th, 2023

WooCoomerce is an open-source e-commerce platform for WordPress. It has everything that your shop needs to start selling online. This is the case whether you have a small or enterprise-level website. Of course, before all else, you need to know how to use WooCommerce effectively. So, you should first start out by navigating through the […]

Signs that Your Business Needs a Digital Marketing Agency

by Megan Marshall
Tuesday, December 27th, 2022

No matter the industry, today’s businesses rely on digital marketing. This is also known as online marketing. It is a type of marketing that uses electronic devices, such as smartphones and computers, to engage with customers. Strategies include posting on social media, investing in paid advertising, sending out email newsletters, and implementing best

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