Small Business Archives

Black Friday Marketing Ideas for Your Small Business

by Megan Marshall
Tuesday, November 1st, 2022

Despite the cost of products being slashed significantly, Black Friday is a big deal in the United States because it brings in billions of dollars per year. The occasion marks the biggest retail sales day in the nation, so Black Friday is often considered the start of the holiday shopping season. With that in mind, […]

Stream Shoppable Content with Amazon Live

by Megan Marshall
Friday, October 28th, 2022

Amazon holds a massive claim over the e-commerce world. In fact, it is one of the most powerful companies ever. Its convenient products and services have reached millions of consumers around the world. But just because Amazon is so well-known and used doesn’t mean that it is easy to get items off the shelves. Sellers […]

Advance Your Business Goals with Google Search Ads

by Megan Marshall
Tuesday, October 25th, 2022

Although Google doesn’t share its search volume data, it’s clear that the search engine has a massive reach. When people have any sort of question, turning to Google is the quick and easy solution. It has been estimated that Google processes 63,000 search queries every second. This is equal to approximately two trillion searches per […]

How to Deal with Workplace Burnout

by Megan Marshall
Friday, October 21st, 2022

Achieving career goals is an exciting thing. And those accomplishments may come as a result of you working around the clock. You dedicate so much of your life to making a name for yourself within your business or industry at large. It feels incredibly empowering to reach those high points in your career. But as […]

How Professional Credentials Help Advance Your Career or Business

by Megan Marshall
Friday, October 14th, 2022

Something that isn’t always apparent growing up is that you don’t necessarily need a specific degree to get your dream job. Of course, there are employers who are going to expect you to have that particular degree. It all depends on your field. But you shouldn’t feel as though you are bound to your college […]

Best Halloween Marketing Ideas for Businesses

by Megan Marshall
Tuesday, October 4th, 2022

Although the idea of Halloween has changed in modern times, its origins date back several generations. In fact, the holiday is credited to the ancient Celtic festival of Samhain. It marked the end of the summer harvest, when ghosts returned to the earth. By the late 1800s, Americans had transformed October 31st into their own […]

SEO Case Study Examples for Success

by Elizabeth Foley
Monday, September 26th, 2022

SEO case studies provide effective learning opportunities by describing the steps others took to achieve success. Additionally, SEO case studies offer real-life examples of tactics and strategies being implemented. As a result, SEO case studies help businesses identify measurable SEO goals they might want to achieve themselves. Example of SEO Strategy�

How Different Industries Benefit from Blogging

by Megan Marshall
Tuesday, September 20th, 2022

Having a blog can make a world of difference in terms of your business’s online presence. A blog is a section of your website (or else the entire website) that is intended for engaging, keyword-rich content. Not only should you write about things that you enjoy discussing, but also what relevant searchers actually want to […]

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