Small Business Archives

How Professional Credentials Help Advance Your Career or Business

by Megan Marshall
Friday, October 14th, 2022

Something that isn’t always apparent growing up is that you don’t necessarily need a specific degree to get your dream job. Of course, there are employers who are going to expect you to have that particular degree. It all depends on your field. But you shouldn’t feel as though you are bound to your college […]

Best Halloween Marketing Ideas for Businesses

by Megan Marshall
Tuesday, October 4th, 2022

Although the idea of Halloween has changed in modern times, its origins date back several generations. In fact, the holiday is credited to the ancient Celtic festival of Samhain. It marked the end of the summer harvest, when ghosts returned to the earth. By the late 1800s, Americans had transformed October 31st into their own […]

SEO Case Study Examples for Success

by Elizabeth Foley
Monday, September 26th, 2022

SEO case studies provide effective learning opportunities by describing the steps others took to achieve success. Additionally, SEO case studies offer real-life examples of tactics and strategies being implemented. As a result, SEO case studies help businesses identify measurable SEO goals they might want to achieve themselves. Example of SEO Strategy�

How Different Industries Benefit from Blogging

by Megan Marshall
Tuesday, September 20th, 2022

Having a blog can make a world of difference in terms of your business’s online presence. A blog is a section of your website (or else the entire website) that is intended for engaging, keyword-rich content. Not only should you write about things that you enjoy discussing, but also what relevant searchers actually want to […]

Get the Most Out of Your Driving School Website

by Megan Marshall
Friday, September 16th, 2022

Being taught the proper skills for driving is necessary before getting on the road. In fact, when between the ages of 14 and 25, taking a driver’s education course is mandatory in Texas. The course will last at least 32 hours, along with additional time spent practicing with an adult. This ensures that students feel […]

Create an Impact with a Business Intro Video

by Megan Marshall
Tuesday, September 13th, 2022

Your business needs to make high-quality visual content. It will go on your website or social media channels to attract visitors and, eventually, increase your sales. And why is that? Because people love photos and videos! They are a great way to keep users engaging with you and spend more time on your pages. One […]

Why You Should Add a Chatbot to Your Website

by Megan Marshall
Friday, September 2nd, 2022

Your business is undoubtedly going to receive questions from customers. These may be about your products and services, or technical problems that they have been facing. The team that powers your business does its best to respond to these in a timely fashion. But there are some questions that come in when everyone is busy […]

10 Email Marketing Mistakes to Avoid

by Megan Marshall
Tuesday, August 23rd, 2022

Email is a preferred communication channel by consumers of all backgrounds. This is because we check our emails on a daily basis. With that in mind, any business owner can benefit from incorporating email marketing into their digital campaign. You just have to know how to get your message across effectively. As a savvy marketer, […]

Small Business Category