Small Business Category

How Different Industries Benefit from Blogging

by Megan Marshall
Tuesday, September 20th, 2022

Having a blog can make a world of difference in terms of your business’s online presence. A blog is a section of your website (or else the entire website) that is intended for engaging, keyword-rich content. Not only should you write about things that you enjoy discussing, but also what relevant searchers actually want to […]

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Get the Most Out of Your Driving School Website

by Megan Marshall
Friday, September 16th, 2022

Being taught the proper skills for driving is necessary before getting on the road. In fact, when between the ages of 14 and 25, taking a driver’s education course is mandatory in Texas. The course will last at least 32 hours, along with additional time spent practicing with an adult. This ensures that students feel […]

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Create an Impact with a Business Intro Video

by Megan Marshall
Tuesday, September 13th, 2022

Your business needs to make high-quality visual content. It will go on your website or social media channels to attract visitors and, eventually, increase your sales. And why is that? Because people love photos and videos! They are a great way to keep users engaging with you and spend more time on your pages. One […]

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Why You Should Add a Chatbot to Your Website

by Megan Marshall
Friday, September 2nd, 2022

Your business is undoubtedly going to receive questions from customers. These may be about your products and services, or technical problems that they have been facing. The team that powers your business does its best to respond to these in a timely fashion. But there are some questions that come in when everyone is busy […]

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10 Email Marketing Mistakes to Avoid

by Megan Marshall
Tuesday, August 23rd, 2022

Email is a preferred communication channel by consumers of all backgrounds. This is because we check our emails on a daily basis. With that in mind, any business owner can benefit from incorporating email marketing into their digital campaign. You just have to know how to get your message across effectively. As a savvy marketer, […]

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How to Reduce Your Shopping Cart Abandonment Rate

by Megan Marshall
Friday, August 19th, 2022

Have you ever added a product to your online cart and ended up not buying it? E-commerce businesses face this problem constantly. Shopify has even reported that 69.57% of shopping carts are abandoned. This means that a considerable amount of money is slipping through the fingers of the owner. Of course, this is a major […]

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The Importance of Online Privacy and Protecting Your Website Visitors

by Megan Marshall
Tuesday, August 9th, 2022

So much of our lives reside in the digital sphere. We have social media accounts with our real names, our real schools tagged, and our real relatives and friends following us. Our Google Business Profiles and websites have all of the necessary details about who we are and what we do professionally. Public figures have […]

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Business Strategy Tips for Back-to-School Digital Marketing Campaigns

by Megan Marshall
Tuesday, August 2nd, 2022

It’s that time of year again… Summer is coming to a close, and school is about to pick back up. This means we are going to be bombarded with commercials and deals across a variety of products. Whether you are an e-commerce shop or a brick-and-mortar store, you can implement strategies that will have students […]

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