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Structured Data and Search Engine Optimization: What You Need to Know

by Ruth Hawk
Wednesday, February 21st, 2018

Search engine results pages (SERPS) are changing. Over the last few years, they have transformed from simple lists of links into rich sources of detailed information regarding the search results. Information such as reviews, definitions, rich snippets, Knowledge Graphs, and Quick Answers are now standard for many results. The good news is that website owners interested in search engine optimization can take steps to increase their chances of being included in these features. The key is structured data.

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E-Commerce Website Payment Tips

by Ruth Hawk
Wednesday, February 14th, 2018

When it comes to the sales cycle, the payment process is the last, and most critical, step because it is the point at which the customer commits to spending money with your business. As a result, the point of payment on an e commerce website needs to be carefully crafted. It needs to present a smooth, reassuring, and focused way for customers to complete their purchase. As a result, the type of payment options you offer, and the security that they provide customers, are critical to maximizing the number of sales your custom e-commerce website delivers.

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10 Checkout Tips for Improving Conversions on Your Custom E-Commerce Website

by Ruth Hawk
Wednesday, February 7th, 2018

As the owner of an e-commerce website, you know how important the checkout process is, because it is the point at which the customer converts from merely being interested in your merchandise to actually committing to a sale. However, did you know that the checkout process is also one of the times that you are most likely to lose a sale? For example, shopping cart abandonment in the first quarter of 2017 was about 75 percent globally.
That is a staggering amount of potential business lost.

The key to cutting down on your abandonment rate and taking advantage of this potential business is to create a checkout process for your custom e-commerce website that caters to your customers’ needs and expectations.

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5 Reasons to Hire a Professional Web Development Firm

by Ruth Hawk
Wednesday, January 31st, 2018

DIY website design and development is, on the surface, an appealing option, especially for small business owners operating with lean budgets. The thought of quickly creating and implementing a website for less than what you would spend on a professional web development firm might seem like an obvious solution.

The truth, however, is that professional web development offers significant advantages over DIY efforts. In fact, there are a number of reasons that hiring a professional web development firm makes more sense than trying to create a website on your own. Here are just a few of those reasons.

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Linkless Mentions and Search Engine Optimization: An Overview

by Ruth Hawk
Wednesday, January 24th, 2018

Links have been an important element of SEO almost since websites began ranking web pages. However, search engines have increasingly grown sophisticated in their ability to understand the content of a web page and the context surrounding words and phrases. As a result, linkless mentions are also becoming valuable and are beginning to contribute to the SEO success of the businesses that receive them.

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4 Search Engine Optimization Benefits of Featured Snippets

by Ruth Hawk
Tuesday, January 16th, 2018

Appearing above all of the organic search results, and therefore labeled “position zero” for search engine optimization purposes, the featured snippet pulls concise and organized information from one of the search results (usually one of the top 5 results) and displays it in a box just underneath the sponsored ads. As a result, capturing the featured snippet spot in the SERPs can be an SEO coup. But why is that the case, and why should you spend time and effort creating content that Google might find suitable for inclusion in this SERP feature? Here are just a few reasons.

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