Customer Retention: A Comprehensive Guide to Retaining Your Customers

by Kathleen Hackney
Friday, July 26th, 2024

Acquiring a new customer can cost five to seven times more than retaining an existing one, and 65% of a company’s revenue comes from existing customers.

Customer Retention Illustration

Top Reasons Why Web Designs Don’t Launch

by Jacqueline Sinex
Thursday, June 13th, 2024

Despite how truly exciting designing a new website is, many people find it overwhelming. Even the smartest marketing leaders experience frustration at the time it takes to finish their web design project, feeling like there is no end in sight.

Website launch failure concept broken rocket ship

Your Website is About Them, Not You: Digital Customer Experience

by Jacqueline Sinex
Tuesday, April 16th, 2024

Is digital CX the secret ingredient to website success? Let's revisit some marketing foundation to optimize your web design and content.

Business Woman Website Ingredients Concept

Google Business Profile 101: How to Use it & SEO Benefits for Your Local Business

by Julissa Guadagni
Tuesday, April 9th, 2024

Google Business Profile. You may have heard of it. But you’ve most likely interacted with it before.  When you type in a local search query into Google, such as “restaurants near me,” the search engine results page (SERP) will generate a list of restaurants in the surrounding area based on their distance to your location. […]

Google Keywords Image

The Power of Intentional Website Branding

by Aimee Johnson
Monday, February 19th, 2024

At first, incorporating branding into your website might seem like a straightforward task. Still, there are many subtle ways that branding can, and should, be incorporated into your company’s website that might not immediately come to mind.

Power in Website Branding Illustration
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