Blog

4 Search Engine Optimization Benefits of Featured Snippets

by Ruth Hawk
Tuesday, January 16th, 2018

Appearing above all of the organic search results, and therefore labeled “position zero” for search engine optimization purposes, the featured snippet pulls concise and organized information from one of the search results (usually one of the top 5 results) and displays it in a box just underneath the sponsored ads. As a result, capturing the featured snippet spot in the SERPs can be an SEO coup. But why is that the case, and why should you spend time and effort creating content that Google might find suitable for inclusion in this SERP feature? Here are just a few reasons.

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4 Digital Marketing Trends to Watch for in 2018

by Phillip Smith
Tuesday, January 9th, 2018

If you are looking to stay ahead of your competitors, it is important to prepare for and anticipate any upcoming trends that may change the digital marketing landscape. Luckily for you, we have done some research that might help you in your quest for better digital marketing in the year 2018.

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Search Engine Optimization Trends for 2018

by Ruth Hawk
Friday, January 5th, 2018

If there is one constant in the world of search engine optimization, it is the fact that trends and best practices are always changing. Fueled by adjustments to Google’s algorithms, by user behavior, and by technological advancement, these changes mean that any business trying to improve its visibility in the search results needs to constantly be reevaluating their strategies. As we enter 2018, it is becoming clear that this type of flexibility will continue to be an important factor in running successful SEO campaigns. Users are rapidly changing how they approach Internet searches, while changes to Google’s approach to SERPs and expectations regarding user experience mean new opportunities for businesses.

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Post-Holiday Web Design Tips that Can Help You Boost Sales

by Ruth Hawk
Thursday, December 28th, 2017

The post-holiday sales lull is infamous among retailers. The profitable buying frenzy of November and December turns into a very quiet few months as consumers recover from their holiday spending and stay indoors thanks to colder weather. Addressing the holiday lull across all of your marketing efforts is often the best approach to boosting sales between January and March. These efforts should include your web design, which can be used to promote new deals and encourage engagement with your brand even during the quietest time of the year.

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5 Web Development Trends to Look Out For in 2018

by Meredith Schraeder
Wednesday, December 20th, 2017

Companies know that having an intuitive web design and proper programming will generate more user-friendly websites; however, it can be difficult for businesses to keep up with rapidly changing technology. It is important to be aware of trends in web development so that your company can stay competitive. In a world where almost every business […]

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Black Friday/Cyber Monday 2017: What It Looked Like and What It Means for E-Commerce Websites

by Ruth Hawk
Monday, December 18th, 2017

By any measure, Black Friday/Cyber Monday 2017 (Also known as BFCM, or simply Cyber Week), was a success. More items were purchased, more total sales were accrued, and profits grew more significantly than at any other point in the history of the week. Here is a look at some of the most important statistics and insights to be gained by e-commerce websites regarding BFCM.

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