Blog

Why Visitors Can’t Find Your Facebook Page: 2.0

by Jacqueline Sinex
Wednesday, May 23rd, 2018
Using Facebook on a computer

If you have followed our blog topics in the past, you may be familiar with our popular post What Can’t Visitors Find My Facebook Page?  It tackled some common issues that small business owners were having with their Facebook Pages not coming up in a Facebook searches. Since then, a lot has changed in the […]

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Font Tips for More Appealing Web Development

by Ruth Hawk
Monday, May 21st, 2018

The devil may be in the details, but so is effective web development. You may naturally want to focus on the low hanging fruit of graphics and content, but there are many other design elements that, while smaller or more detailed, are equally important. One of these elements is the font you choose for your site. While you can select a standard Times New Roman or Open Sans, your site may benefit from a more careful evaluation of your typography choices. Plus, the font you use is only the start: Line height, font size, white space, and more all contribute to the impact your font makes on the overall design of your site.

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Online Marketing Myths, Debunked

by Ruth Hawk
Monday, May 14th, 2018

Online marketing, also known as digital marketing, is a potentially lucrative approach for many businesses. With billions of dollars ($453 billion, to be exact) in online sales up for grabs every year, and with the ever increasing prevalence of mobile devices, it only makes sense for businesses to direct their marketing efforts toward the digital sphere. To help you take a more effective and profitable approach to online marketing, here are a few myths, and the truth behind them.

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Outdated Web Design Trends

by Ruth Hawk
Thursday, May 3rd, 2018

When it comes to web design, best practices tend to come and go. Keeping up with these trends is important, because a fresh and modern website reflects positively on your business. Unfortunately, there are some trends that seem to persist despite being outdated or even counterproductive. The following are a few such practices that have outlived their usefulness. If one or more of them appear on your website, it might be time to consider a change.

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Web Design Tips for User Friendly Online Forms

by Ruth Hawk
Thursday, April 26th, 2018

Most websites have one or more forms that visitors can fill out to contact the business; sign up for emails, newsletters or magazines; purchase products and services; register to use the site, and more. While a reality of online business, forms can also be a bit tricky: Forms that visitors find unnecessary, too long, too complicated, too intrusive, or just plain annoying will quickly be rejected. It is possible to strike a middle ground where visitors willingly complete forms and companies get the information they need. The key is to develop the right web design for forms. Here are a few tips on creating user friendly forms that will improve rather than detract from the productiveness of your website.

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Mobile Web Design Must Haves

by Ruth Hawk
Thursday, April 19th, 2018
seo-mobile.jpg

With mobile web design firmly entrenched as a necessity for any website, it is becoming important to define which elements constitute a strong mobile site. Despite the fact that more people use mobile devices to access the internet than desktop computers, many websites still settle for simply minimizing their regular site to fit the smaller screens of smartphones and tablets. However, a truly effective mobile web design must take into account the differences between mobile devices and desktop computers. Here are just a few elements that every mobile web design must have in order to accommodate the differences between mobile and desktop and in order to improve overall user experience on these devices.

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