Blog

The Importance of Local SEO

by Ruth Hawk
Monday, April 24th, 2017

There are many reasons to pursue local SEO, not least being the huge potential it has to boost business for companies. What follows is a look at some of the biggest reasons to consider incorporating it into your search engine optimization efforts.

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Tips for Creating an Intuitive E-Commerce Website

by Ruth Hawk
Monday, April 17th, 2017
online store ecommerce

Intuition guides people’s behavior online just as much as it does in other areas of life. Creating a site that supports this intuitive approach can help you to earn more sales from potential customers. Here are some ways in which you can make your e-commerce website more intuitive while also maintaining the unique and individual feel that will allow your site to stand out from the competition.

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The Biggest Challenges Merchants Will Face with New E-Commerce

by Jacqueline Sinex
Friday, April 7th, 2017
store owner thinking about e-commerce

When a store merchant decides to start selling online, they often don’t realize the challenges they will encounter. Is e-commerce scary foreign territory?

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Long Tail Keywords and SEO: An Overview

by Ruth Hawk
Monday, April 3rd, 2017
measuring up - long tail keywords

The use of long tail keywords has become increasingly important to the success of any search engine optimization campaign. Not only do they make it easier and less expensive to attract the qualified leads a website needs, but they also mesh with the need to address changes in how people search. What follows is a look at long tail keywords and how they can support a well-rounded search engine optimization campaign.

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Which Website Metrics Matter

by Ruth Hawk
Monday, March 27th, 2017

The term “website metrics” is enough to make many people’s eyes glaze over. However, with the help of a professional web development company, you should be able to boil your analytics down to those that will most benefit your website and your website.

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Voice Search and SEO: Understanding the Trends and How to Make Them Work for You

by Ruth Hawk
Monday, March 20th, 2017

Voice search is enjoying a rapid growth in popularity, and, its growth is likely to continue. The growth of voice search necessitates a new approach to search engine optimization. Achieving this kind of search engine optimization means understanding the trends driving voice search and how they impact website development and content creation.

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