Small Business Category

Prepare Your E-Commerce Store for Holiday Promotions

by Megan Marshall
Tuesday, November 29th, 2022

We are in the midst of the most wonderful time of the year. This is especially true for e-commerce businesses. Around the holidays, you hope to see an influx of shoppers who are buying gifts for their family and friends, with the convenience of doing so online. But the reality is, you cannot bank on […]

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Everything You Need to Know About Cyber Monday

by Megan Marshall
Friday, November 4th, 2022

“Cyber Monday” is a term that was first used in 2005 by the National Retail Federation (NRF). It intended to encourage consumers to shop online, and that has certainly been achieved. Held officially on the Monday after Thanksgiving, Cyber Monday has grown into a $10.7 billion holiday. Today, it is the biggest day of the […]

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Black Friday Marketing Ideas for Your Small Business

by Megan Marshall
Tuesday, November 1st, 2022

Despite the cost of products being slashed significantly, Black Friday is a big deal in the United States because it brings in billions of dollars per year. The occasion marks the biggest retail sales day in the nation, so Black Friday is often considered the start of the holiday shopping season. With that in mind, […]

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Stream Shoppable Content with Amazon Live

by Megan Marshall
Friday, October 28th, 2022

Amazon holds a massive claim over the e-commerce world. In fact, it is one of the most powerful companies ever. Its convenient products and services have reached millions of consumers around the world. But just because Amazon is so well-known and used doesn’t mean that it is easy to get items off the shelves. Sellers […]

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Advance Your Business Goals with Google Search Ads

by Megan Marshall
Tuesday, October 25th, 2022

Although Google doesn’t share its search volume data, it’s clear that the search engine has a massive reach. When people have any sort of question, turning to Google is the quick and easy solution. It has been estimated that Google processes 63,000 search queries every second. This is equal to approximately two trillion searches per […]

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How to Deal with Workplace Burnout

by Megan Marshall
Friday, October 21st, 2022

Achieving career goals is an exciting thing. And those accomplishments may come as a result of you working around the clock. You dedicate so much of your life to making a name for yourself within your business or industry at large. It feels incredibly empowering to reach those high points in your career. But as […]

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How Professional Credentials Help Advance Your Career or Business

by Megan Marshall
Friday, October 14th, 2022

Something that isn’t always apparent growing up is that you don’t necessarily need a specific degree to get your dream job. Of course, there are employers who are going to expect you to have that particular degree. It all depends on your field. But you shouldn’t feel as though you are bound to your college […]

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Best Halloween Marketing Ideas for Businesses

by Megan Marshall
Tuesday, October 4th, 2022

Although the idea of Halloween has changed in modern times, its origins date back several generations. In fact, the holiday is credited to the ancient Celtic festival of Samhain. It marked the end of the summer harvest, when ghosts returned to the earth. By the late 1800s, Americans had transformed October 31st into their own […]

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