Small Business Archives

Business Strategy Tips for Back-to-School Digital Marketing Campaigns

by Megan Marshall
Tuesday, August 2nd, 2022

It’s that time of year again… Summer is coming to a close, and school is about to pick back up. This means we are going to be bombarded with commercials and deals across a variety of products. Whether you are an e-commerce shop or a brick-and-mortar store, you can implement strategies that will have students […]

5 Great Ways to Earn High-Quality Backlinks

by Megan Marshall
Friday, July 22nd, 2022

Backlinks are a major part of your linking strategy. These are links that come from other sites, essentially acting as votes of confidence about your site. Despite Google having made many changes to its algorithm through the years, backlinks continue to be one of the most important ranking factors. But something to be aware of […]

Snapchat for Business: Reach a Younger Audience

by Megan Marshall
Tuesday, July 19th, 2022

Over the course of the past decade, Snapchat has made major strides in terms of its design and capabilities. The core concept has been to allow users to communicate online creatively. However, it has grown significantly since its start as a person-to-person photo-sharing app. Today, you are able to message multiple users at once. You […]

Anyone Can Write!: The Guide to Publishing Your First Business E-Book

by Megan Marshall
Tuesday, July 12th, 2022

E-books, or electronic books, are exactly what you think they would be. They are book files that you can read on a device, rather than in a printed copy. No matter what size device you are accessing them on, they are able to fit your screen so that you can easily follow along. This goes […]

Find Your Signature Brand Style to Stand Out From the Pack

by Megan Marshall
Tuesday, June 28th, 2022

You can’t start a business without tackling branding. A cohesive signature brand style will create a strong perception of what your business is at its core. It’s something that you will be able to use in every aspect of your online presence. Even without your name attached, someone should be able to recognize a piece […]

The Keys to Creating a Web Presence for Your Dental Practice

by Megan Marshall
Friday, June 17th, 2022

Building a relationship with patients and prospects has never been easier than it is today. There are so many outlets that you can use to reach them. Your dental practice just needs to know how to properly harness the power of these outlets. Otherwise, you won’t truly be able to bridge the gap. Patients aren’t […]

Rank Higher Locally with SEO Best Practices for Bakeries

by Megan Marshall
Friday, June 10th, 2022

When you start a bakery, your goal is to supply the people of your community with delicious treats. However, although you may be the best cupcake-maker in town, your skills won’t necessarily equal success. People need to know that you exist, that you offer the products they crave. If you want to capture the attention […]

YouTube Live: What to Expect Out of Video Streaming

by Megan Marshall
Tuesday, June 7th, 2022

The first YouTube livestreaming event, aptly named YouTube Live, was hosted in 2008. It was simultaneously broadcast from San Francisco and Tokyo. Although the celebrity-filled event was intended to be an annual show, it has yet to be repeated. In fact, it wasn’t until 2015 that the platform really invested in its livestreaming capabilities. YouTube [&

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