Marketing Archives

3 Things to Stop Right Now for a More Productive SEO Strategy in 2020

by Ruth Hawk
Friday, December 20th, 2019

The new year brings many opportunities to try new things with your website and your marketing strategy. Exciting new trends and changes in these fields give you many options for sprucing up your online presence. One focus you might want to adopt for the new year, however, is to also stop doing certain things that […]

7 Insights Gained from This Year’s Holiday E-Commerce Statistics

by Ruth Hawk
Thursday, December 5th, 2019

We may have barely finished our turkey and stuffing, but the holiday e-commerce shopping season is already in full swing. Early estimates and numbers indicate that it will be a very successful season at that. Businesses looking to capitalize on the approximately $1 trillion up for grabs between now and the end of December can […]

10 Holiday Marketing Mistakes You’re Probably Making

by Ruth Hawk
Monday, December 2nd, 2019

Billions of dollars are on the line during the holiday season. Savvy marketing can help you earn a larger share of this money, even if you are a small business instead of a major retailer like Amazon. In order to make the most of your holiday marketing, however, you have to avoid some common mistakes. […]

website holiday mistakes broken ornament concept

Search Marketing and ROI: Facts and Figures to Support Its Profitability

by Ruth Hawk
Thursday, October 17th, 2019

If you are spending money on digital ads, it is very important that your ads earn you a satisfactory ROI. Can search marketing deliver?

Why Hire a Local Online Marketing Company

by Ruth Hawk
Tuesday, July 9th, 2019

Online marketing often requires professional support in the form of an online marketing company. For Austin-area businesses, this support is often best found in a local online marketing company rather than in a larger national brand.

5 Ways to Use Online Forms to Improve Your Website Efficiency

by Jacqueline Sinex
Tuesday, April 16th, 2019

Let's go beyond the basic contact us form. Drive efficiency for your business by enhancing the use of online forms on your website.

Should You Bid on Branded Terms for Search Engine Marketing in Texas?

by Ruth Hawk
Wednesday, February 6th, 2019

When it comes to building your online presence, you have two main options: Search Engine Optimization and Search Engine Marketing, also known as PPC advertising. While search engine optimization is generally “free” (besides the time and manpower it requires), search engine marketing requires a financial investment from businesses. At its mo

Holiday Color Web Design Tips

by Ruth Hawk
Thursday, November 29th, 2018

If you missed the chance to optimize your web design for one of the biggest shopping weekends of the year, do not despair. Consumers are still poised to spend hundreds of billions of dollars over the next month. Your business can get a piece of the profit pie with a little bit of prompt holiday […]

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