Marketing Archives

E-Commerce Website Development: Tips for Maximizing Sales

by Ruth Hawk
Monday, October 12th, 2015

E-commerce website development has objectives that are different from those you encounter in other forms of web development. While other websites may focus on entertaining or educating the consumer, the almost exclusive goal of an e-commerce site is to encourage the visitor to make a purchase. Creating a site that effectively guides visitors toward this

The Challenges We Face in Online Marketing

by Jacqueline Sinex
Tuesday, October 6th, 2015

Over the years, I have learned a few things about websites – how to build them, how to manage them, how to promote them. And I have also observed the challenges we often come across when trying so hard to have a successful online presence. It really doesn’t matter what kind of business you are in […]

What is Online Marketing?

by Jacqueline Sinex
Tuesday, September 8th, 2015

Ten years ago, when Google was still a rising star, online marketing was simpler. So what is online marketing like today?

Is Search Engine Advertising Right For My Business?

by Jacqueline Sinex
Friday, August 7th, 2015

To determine which of these types of online marketing is the best fit for your business (or if maybe both are a good fit), it is important to understand how they work and the differences.

Content Marketing Workshop Recap

by Jacqueline Sinex
Friday, May 29th, 2015

On May 20th, WEBii hosted a workshop called Content Marketing for Small Businesses and Non-Profits. Co-presented with Jessica Scanlon of Hot Dog Marketing, we covered various topics related to the landscape of online content. We were happy to see a variety of business owners and non-profit organization administrators attend. Participants included a pro

5 Ways to Improve Online Form Conversions

by Jacqueline Sinex
Wednesday, May 13th, 2015

Website design today is more than just a pretty face because businesses want to utilize the website as a true marketing tool that generates leads. A common tool used in online marketing is a form that encourages visitors to fill out some information. These forms can take a variety of shapes and sizes; some may […]

The Real Flow of Online Marketing

by Jacqueline Sinex
Wednesday, April 8th, 2015

Websites are the central hub of marketing today, right? Well, maybe there is a little more to it than that. Traditionally, we plan out our web design and populate it with some content. Then we establish all of our social media channels and make them pretty with our branded graphics. Next, we start telling people […]

Trying to Convert Website Visitors Into Customers

by Samantha Rivera
Monday, April 6th, 2015

So you’ve invested some major money in professional web development and an aesthetically pleasing site for your business. Receiving new customers doesn’t just require improving your search engine optimization services. You’re receiving a lot of traffic, but you can’t manage to turn all of that traffic into business. Is there something your websit

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