Marketing Archives

10 Ways to Repurpose Blog Content for Your Content Marketing Strategy

by Ruth Hawk
Friday, November 2nd, 2018

One of the elements of most content marketing strategies is a blog. Thanks to a blog’s ability to contribute to brand awareness and search engine optimization success. Blogging is a smart place to start when trying to build your online presence. Unfortunately, blog posts have to be refreshed pretty regularly. Keeping up with them and […]

E-Commerce Website Holiday Statistics from 2017 to Inform Your Holiday Prep

by Ruth Hawk
Tuesday, October 30th, 2018

By all accounts, the 2017 holiday shopping season was a record-breaking one for e-commerce websites. From record overall sales to never-before-seen boons for small businesses. It seems that almost everyone had a chance to benefit from people’s growing love of shopping online. Now is the time (or, actually, past time) to begin prepping for this [&he

Tips for E-Commerce Websites During the Summer Lull

by Ruth Hawk
Wednesday, July 25th, 2018

If you feel as if the business you earn from your e-commerce website slows down in the summer, it's not just your imagination. Sales can drop by up to 30 percent over the summer. However, all is not lost. While your summer sales may never be as vibrant as your Thanksgiving and Christmas profits, you can still encourage spending during July and August by

Reasons to Future Proof Your E-Commerce Website

by Ruth Hawk
Wednesday, July 11th, 2018

Your e-commerce website is your company's lifeblood. Through it, you earn the sales, brand recognition, and customers you need to thrive as a business. And that means that you cannot be satisfied with simply creating a look that looks and works great today. Called future proofing a website, taking steps to ensure that your site continues to keep up is im

How to Identify Your Target Audience for Content Marketing

by Ruth Hawk
Wednesday, June 27th, 2018

Building a content marketing campaign can help you to create more effective online and marketing communications. However, the first step in building this strategy actually has nothing to do with planning or writing content. Instead, the first step is to get to know the people for whom you will be creating your material.

Why Visitors Can’t Find Your Facebook Page: 2.0

by Jacqueline Sinex
Wednesday, May 23rd, 2018

If you have followed our blog topics in the past, you may be familiar with our popular post What Can’t Visitors Find My Facebook Page? It tackled some common issues that small business owners were having with their Facebook Pages not coming up in Facebook searches. Since then, a lot has changed in the digital […]

Online Marketing Myths, Debunked

by Ruth Hawk
Monday, May 14th, 2018

Online marketing, also known as digital marketing, is a potentially lucrative approach for many businesses. With billions of dollars ($453 billion, to be exact) in online sales up for grabs every year, and with the ever increasing prevalence of mobile devices, it only makes sense for businesses to direct their marketing efforts toward the digital sphere.

4 Digital Marketing Trends to Watch for in 2018

by Phillip Smith
Tuesday, January 9th, 2018

If you are looking to stay ahead of your competitors, it is important to prepare for and anticipate any upcoming trends that may change the digital marketing landscape. Luckily for you, we have done some research that might help you in your quest for better digital marketing in the year 2018.

Marketing Category