Marketing Category

8 Signs You Need a Website Redesign

by Ruth Hawk
Tuesday, May 24th, 2016

Because your website plays such a large role in the success of your business, you need it be fresh, updated, and functional. At the same time, undergoing a website redesign can be expensive and time consuming. Knowing the signs that you need a website redesign can help you to decide when to invest in a […]

How SEO and PPC Work Together

by Ruth Hawk
Monday, May 16th, 2016

Search engine optimization and pay-per-click advertising are two different approaches to improving your website’s visibility in the search results, a common practice known as Search Engine Marketing (or SEM). SEO uses strategies to get your web pages to appear high up in the organic search results (results that Google deems bidding on relevant to t

How Much Does SEO Cost?

by Ruth Hawk
Wednesday, April 27th, 2016

Figuring out how much to pay for SEO services can be confusing. Prices often vary widely from company to company. In addition, there are many factors that can influence how much a single SEO company will charge each client. For example, the pricing structures the client chooses, the scope of the work required, and the […]

How to Improve Website Conversion

by Jacqueline Sinex
Friday, April 15th, 2016

Website conversion means getting your website visitors to take some kind of action. This action can be anything from making a purchase, to signing up for an email list, to contacting you for more information. Because website conversion leads to sales and profit, it is an important indicator of a successful website. It is also […]

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Analyzing Your SEO Campaign: Determining Its Value

by Ruth Hawk
Monday, April 11th, 2016

Businesses live and die by their ability to turn a profit. That is why, as a business owner, you need to keep careful track of the profitability of every marketing effort you make. Tracking conversions and sales, calculating ROI, and adjusting your efforts to maximize profit and minimize costs is essential if you are to […]

How to Use Images to Improve Your SEO Performance

by Ruth Hawk
Friday, March 25th, 2016

So much of search engine optimization is focused on content that it can be easy to ignore the other elements that contribute to your website’s SEO performance. However, while content is indisputably critical to SEO, other elements (such as web design) also affect your search result rankings. In particular, the images you place on your […]

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The Top 6 Must-Have Qualities of Effective Website Content

by Ruth Hawk
Wednesday, March 23rd, 2016

You have probably heard before that it is important for your website content to be fresh, relevant, and engaging if it is to serve your search engine optimization campaign and your overall website goals effectively. Defining what makes website content excellent, however, can be difficult. For instance, the qualities that make for good essays, outstanding

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5 Common SEO Myths You Should Never Believe

by Ruth Hawk
Tuesday, March 1st, 2016

Search engine optimization has the potential to give your business a profitable and productive online presence. Its usefulness to online marketing campaigns is a well-established fact, with 57 percent of B2B marketers finding that SEO generates more leads than any other strategy. Unfortunately, there are also a number of persistent myths that keep some b

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