Marketing Category

Holiday Color Web Design Tips

Written by Ruth Hawk

If you missed the chance to optimize your web design for one of the biggest shopping weekends of the year, do not despair. Consumers are still poised to spend hundreds of billions of dollars over the next month, and your business can get a piece of the profit pie with a little bit of prompt […]

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Tips for E-Commerce Website Holiday Images that Convert

Written by Ruth Hawk

With consumers poised to spend more than a hundred billion dollars on holiday shopping between November and December, it is time to get your e-commerce website dressed for the season. In addition to creating compelling content, developing sales and promotions that your target audience will find appealing, and improving your shipping options, you should consider […]

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10 Ways to Repurpose Blog Content for Your Content Marketing Strategy

Written by Ruth Hawk

One of the elements of most content marketing strategies is a blog. Thanks to its ability to contribute to brand awareness and search engine optimization success, a blog is a smart place to start when trying to build your online presence. Unfortunately, blog posts have to be refreshed pretty regularly, and keeping up with them […]

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E-Commerce Website Holiday Statistics from 2017 to Inform Your Holiday Prep

Written by Ruth Hawk

By all accounts, the 2017 holiday shopping season was a record-breaking one for e-commerce websites. From record overall sales to never-before-seen boons for small businesses, it seems that almost everyone had a chance to benefit from people’s growing love of shopping online. Since it is now that time (or, actually, past time) to begin prepping […]

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Tips for E-Commerce Websites During the Summer Lull

Written by Ruth Hawk

If you feel as if the business you earn from your e-commerce website slows down in the summer, it’s not just your imagination. Sales can drop by up to 30 percent over the summer. However, all is not lost. While your summer sales may never be as vibrant as your Thanksgiving and Christmas profits, you can still encourage spending during July and August by implementing a few savvy techniques.

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Reasons to Future Proof Your E-Commerce Website

Written by Ruth Hawk

Your e-commerce website is your company’s lifeblood. Through it, you earn the sales, brand recognition, and customers you need to thrive as a business. And that means that you cannot be satisfied with simply creating a look that looks and works great today. Called future proofing a website, taking steps to ensure that your site continues to keep up is important. Here are just a few reasons to build a site that is prepared to wow visitors, not just now but over the long term.

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How to Identify Your Target Audience for Content Marketing

Written by Ruth Hawk

Building a content marketing campaign can help you to create more effective online and marketing communications. However, the first step in building this strategy actually has nothing to do with planning or writing content. Instead, the first step is to get to know the people for whom you will be creating your material.

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Why Visitors Can’t Find Your Facebook Page: 2.0

Written by Jacqueline Sinex

If you have followed our blog topics in the past, you may be familiar with our popular post What Can’t Visitors Find My Facebook Page?  It tackled some common issues that small business owners were having with their Facebook Pages not coming up in a Facebook searches. Since then, a lot has changed in the […]

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