Marketing Archives

Buyer’s Journey and SEO: How to Align Strategies from an Austin SEO Company

by Julissa Guadagni
Wednesday, August 23rd, 2023

As an Austin SEO company, we commonly see businesses investing in funnel marketing and SEO — but they often have difficulty aligning both strategies for better results. In an evolving and competitive digital landscape, targeting personas in all stages of their buyer’s journey is crucial. It’s also essential that your brand shows up in the […

How Professional Credentials Help Advance Your Career or Business

by Megan Marshall
Friday, October 14th, 2022

Something that isn’t always apparent growing up is that you don’t necessarily need a specific degree to get your dream job. Of course, there are employers who are going to expect you to have that particular degree. It all depends on your field. But you shouldn’t feel as though you are bound to your college […]

7 Strategies to Market Yourself as a Writer

by Megan Marshall
Tuesday, October 11th, 2022

It doesn’t matter whether you write fiction novels or business web copy. And it doesn’t matter whether you are just starting out or if you’ve been published several times. You need to be able to market your talent. But getting your name out there is easier said than done. The internet is full of creators […]

Best Halloween Marketing Ideas for Businesses

by Megan Marshall
Tuesday, October 4th, 2022

Although the idea of Halloween has changed in modern times, its origins date back several generations. In fact, the holiday is credited to the ancient Celtic festival of Samhain. It marked the end of the summer harvest, when ghosts returned to the earth. By the late 1800s, Americans had transformed October 31st into their own […]

Up Your Social Proof Game by Having a Press Page on Your Website

by Megan Marshall
Friday, September 30th, 2022

Press releases are for sharing information with the public. After being pitched, they can be picked up by other outlets to further spread the word in news articles or blogs. Even the smallest mention can bring you traffic. It also helps you to build your contact base within the media. So, when the time comes […]

10 Email Marketing Mistakes to Avoid

by Megan Marshall
Tuesday, August 23rd, 2022

Email is a preferred communication channel by consumers of all backgrounds. This is because we check our emails on a daily basis. With that in mind, any business owner can benefit from incorporating email marketing into their digital campaign. You just have to know how to get your message across effectively. As a savvy marketer, […]

The E-Commerce Trends You Can Expect as We Move Through 2022

by Megan Marshall
Friday, May 20th, 2022

There has never been so much competition in the e-commerce space. This will continue to be the case for years to come, as more and more businesses recognize the importance of being online. Already, consumers are able to find practically anything they can imagine on the internet. Look at Amazon—the leader in international e-commerce that […]

SXSW 2022 Interactive Post-Event Reflections

by Jacqueline Sinex
Wednesday, March 23rd, 2022

Our goals for this year’s SXSW were to learn things in the technology and digital marketing space, and to build new relationships with interesting people in similar or adjacent industries.

Marketing Category