Marketing Category

How to Write Website Copy That Helps You Rank on Google

by Aimee Johnson
Thursday, April 9th, 2026

If your copy doesn't actually answer the questions your customers are asking, Google won't rank it, and your visitors won't trust it. Let's break down what SEO-friendly copy actually looks like and how you can write content that finally gets you noticed.

Website Content Concept Image

Designing for Trust: How to Build Credibility in Your Website

by Julianna Truitt
Friday, August 8th, 2025

It takes about 0.05 seconds for someone to judge your website. That tiny window decides if they stay or leave. Trust is what makes them stick around.

Building Trust in Websites Image Concept

Why Humans Still Matter: The Irreplaceable Role of Human Insight in Web Design

by Julianna Truitt
Friday, July 18th, 2025

AI can now generate layouts, write copy, suggest color palettes, and even analyze user data at speed. Meanwhile, humans use empathy and context to make design decisions.

Humans and Robots Illustration Concept

Unlocking the Power of User-Generated Content

by Aimee Johnson
Monday, May 5th, 2025

There are many types of user-generated content, and what you choose to focus on depends on your business, your audience, and your goals. Dive into what user-generated is and why it might be helpful to your website and business.

User-generated Content Illustration

Why Defining Your Organization’s Strategy is Key to Brand and Marketing Development

by Jane Baxter Lynn
Wednesday, September 18th, 2024

Does your organization (whether for-profit or nonprofit) have a defined strategic direction (Vision, Mission, Values, Purpose) and brand guidelines? Learn about four essential parts of brand and marketing strategy.

Brand Positioning and Strategy Illustration Concept

Customer Retention: A Comprehensive Guide to Retaining Your Customers

by Kathleen Hackney
Friday, July 26th, 2024

Acquiring a new customer can cost five to seven times more than retaining an existing one, and 65% of a company’s revenue comes from existing customers.

Customer Retention Illustration

Your Website is About Them, Not You: Digital Customer Experience

by Jacqueline Sinex
Tuesday, April 16th, 2024

Is digital CX the secret ingredient to website success? Let's revisit some marketing foundation to optimize your web design and content.

Business Woman Website Ingredients Concept

The Power of Intentional Website Branding

by Aimee Johnson
Monday, February 19th, 2024

At first, incorporating branding into your website might seem like a straightforward task. Still, there are many subtle ways that branding can, and should, be incorporated into your company’s website that might not immediately come to mind.

Power in Website Branding Illustration

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