Marketing Category

Knowing Your Target Audience is Paramount

by Rachael Pierce
Thursday, February 5th, 2009

Everyone wants to make the most out of their marketing efforts. You are most likely spending money, and hoping for a steadfast return. There are a few basic areas you can cover to help aid your efforts. One thing people often forget to do is thoroughly analyze their target market/audience before they begin their campaign. […]

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5 Techniques to Drive Traffic

by Bryan Lokey
Tuesday, February 3rd, 2009

Internet marketing has quickly become overrun with people willing to give suggestions. The methods they suggest run the gambit from reasonable to absurd. This litany of suggestions can often leave people confused and unsure of whose opinion to trust. Worst of all, what is often lost in all of these suggestions is the simple and […]

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Identity Legacy

by Bobby Martinez
Friday, January 30th, 2009

We live in a visual world saturated with symbolism. A walk down the street brings us the sight of billboards, posters, signs in shop windows, and even vinyl graphics on corporate vehicles. This visual saturation, which has changed the experience and process of business, began over sixty years ago, and continues to the present day […]

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What Internet Marketing Has the Best ROI?

by Jacqueline Sinex
Monday, January 26th, 2009

Update: Angie’s List has since been renamed Angi, and Google Adwords has since been renamed Google Ads. This question is actually more like a challenge. The first part of the answer probably disappoints you: it depends. The best marketing tool depends on things like your industry, your audience, and your goals, among other things. To […]

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E-Learning: Out of the Classroom and Onto the Web

by Jacqueline Sinex
Monday, December 22nd, 2008

Does your company offer courses for professional certifications that require students to spend several hours in a classroom every year? How much more convenient would it be for those individuals to study from their home or office? E-Learning Examples Real estate industry courses with multiple chapters, interactive Flash quizzes, random security check que

Quick Tip: Your Digital Business Card

by Bryan Lokey
Tuesday, November 18th, 2008

How do you sign your outgoing email? Does that signature reflect the image you want to be projected for your business? Your outgoing email signature not only communicates your contact information but can also be a great way to drive visitors to your website. A standard email signature format for your company conveys professionalism and […]

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Make Your Website a Touchpoint

by Jacqueline Sinex
Wednesday, November 12th, 2008

Many marketing experts will advise you to have multiple touchpoints for your customers and prospects some way to contact those people repeatedly and keep you in their minds. You might mail a postcard, make a follow-up phone call, or even visit their doorstep. But remember that your website should also serve as a communications tool. […]

Stop, Drop, and Roll Your Website Into Shape: Key Mistakes to Avoid

by Bryan Lokey
Wednesday, November 5th, 2008

Trim down your homepage. Your homepage should draw people into your site and make them want to see more. It should not only be easy to read but should load quickly as well. Although high-speed internet is quickly becoming the standard, there is still a large percentage of people who connect through dial-up. If your […]

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