Content Marketing Archives

Blogging in 2023: The Anatomy of a Blog Post

by Megan Marshall
Tuesday, February 28th, 2023

Blogging offers a way for you to improve your writing skills through a creative outlet. When you create a blog, your goal is likely to show off your expertise. The more posts you write, the more you establish your authority. If you are in a specific niche, you have the potential to become very well-known […]

What to Know About Leveraging AI for SEO

by Megan Marshall
Tuesday, February 14th, 2023

Lately, there have been so many conversations involving artificial intelligence (AI). AI consists of technologies like natural language processing and machine learning. By finding patterns in data, AI is able to make predictions and learn from its own successes and failures. It is becoming more sophisticated, with technologies being able to perform cogni

Increase Brand Awareness with User-Generated Content

by Megan Marshall
Tuesday, January 17th, 2023

As a business owner, your goal is for your target audience to know your name. But given how many businesses are going after the same audience, it can be a challenge to stand out from the rest. By taking extra steps toward achieving brand awareness, you will differentiate yourself from your competitors. And brand awareness […]

Signs that Your Business Needs a Digital Marketing Agency

by Megan Marshall
Tuesday, December 27th, 2022

No matter the industry, today’s businesses rely on digital marketing. This is also known as online marketing. It is a type of marketing that uses electronic devices, such as smartphones and computers, to engage with customers. Strategies include posting on social media, investing in paid advertising, sending out email newsletters, and implementing best

Enter 2023 with New Year’s Resolutions for Small Businesses

by Megan Marshall
Tuesday, December 20th, 2022

New Year’s is a celebration of new beginnings. We spend the night prior with our friends and family, enjoying the building anticipation for the clock to strike midnight. Before this, you might already have your New Year’s resolutions prepared, whether it be for your personal life or your professional life. This way, you can go […]

What I Have Learned About SEO in One Year at WEBii

by Megan Marshall
Tuesday, October 18th, 2022

I didn’t go to school for marketing. I’m an English major. To all of the other English majors out there reading this, hold your applause. You, too, can get a job after college! Writing has quite literally always meant everything to me. When I was seven years old, my best friend and I would put […]

7 Strategies to Market Yourself as a Writer

by Megan Marshall
Tuesday, October 11th, 2022

It doesn’t matter whether you write fiction novels or business web copy. And it doesn’t matter whether you are just starting out or if you’ve been published several times. You need to be able to market your talent. But getting your name out there is easier said than done. The internet is full of creators […]

Effective Growth Strategies for Non-Profit Organizations

by Megan Marshall
Friday, October 7th, 2022

In order to best serve your community, your non-profit organization needs to be able to expand its programs and services. This can’t be done without having supporters back your initiatives. And you can’t earn those supporters if they aren’t able to find you to begin with. You need to get yourself in front of them […]

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