Content Marketing Archives

Best Halloween Marketing Ideas for Businesses

by Megan Marshall
Tuesday, October 4th, 2022

Although the idea of Halloween has changed in modern times, its origins date back several generations. In fact, the holiday is credited to the ancient Celtic festival of Samhain. It marked the end of the summer harvest, when ghosts returned to the earth. By the late 1800s, Americans had transformed October 31st into their own […]

Up Your Social Proof Game by Having a Press Page on Your Website

by Megan Marshall
Friday, September 30th, 2022

Press releases are for sharing information with the public. After being pitched, they can be picked up by other outlets to further spread the word in news articles or blogs. Even the smallest mention can bring you traffic. It also helps you to build your contact base within the media. So, when the time comes […]

How Different Industries Benefit from Blogging

by Megan Marshall
Tuesday, September 20th, 2022

Having a blog can make a world of difference in terms of your business’s online presence. A blog is a section of your website (or else the entire website) that is intended for engaging, keyword-rich content. Not only should you write about things that you enjoy discussing, but also what relevant searchers actually want to […]

Create an Impact with a Business Intro Video

by Megan Marshall
Tuesday, September 13th, 2022

Your business needs to make high-quality visual content. It will go on your website or social media channels to attract visitors and, eventually, increase your sales. And why is that? Because people love photos and videos! They are a great way to keep users engaging with you and spend more time on your pages. One […]

Expert SEO Tips for Colleges and Universities

by Megan Marshall
Tuesday, August 30th, 2022

Do you want more students to notice your school or certain programs that you offer? That’s where search engine optimization (SEO) comes in. This is the process of making improvements to your website so that you increase your search engine visibility. It isn’t just businesses that need to consider it. After all, there are several […]

What Does it Take to Be a Successful Content Creator?

by Megan Marshall
Friday, August 26th, 2022

More and more digital careers are popping up. When you go on job sites like LinkedIn and Indeed, you will see that there are plenty of options for writing, social media, and videography. There are even countless opportunities to do freelance blogging. When it comes to creating content, the list goes on. The people who […]

Business Strategy Tips for Back-to-School Digital Marketing Campaigns

by Megan Marshall
Tuesday, August 2nd, 2022

It’s that time of year again… Summer is coming to a close, and school is about to pick back up. This means we are going to be bombarded with commercials and deals across a variety of products. Whether you are an e-commerce shop or a brick-and-mortar store, you can implement strategies that will have students […]

Bring Your Older Content Back to Life by Updating Blog Posts

by Megan Marshall
Friday, July 29th, 2022

The point of a blog is to provide your audience with content that is valuable to them. Perhaps they are looking up something on Google and your expert blog post is on the first page. Upon reading this piece, they may decide to check out your other blog posts, or else your products and services […]

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