Content Marketing Archives

Expert SEO Tips for Colleges and Universities

by Megan Marshall
Tuesday, August 30th, 2022

Do you want more students to notice your school or certain programs that you offer? That’s where search engine optimization (SEO) comes in. This is the process of making improvements to your website so that you increase your search engine visibility. It isn’t just businesses that need to consider it. After all, there are several […]

What Does it Take to Be a Successful Content Creator?

by Megan Marshall
Friday, August 26th, 2022

More and more digital careers are popping up. When you go on job sites like LinkedIn and Indeed, you will see that there are plenty of options for writing, social media, and videography. There are even countless opportunities to do freelance blogging. When it comes to creating content, the list goes on. The people who […]

Business Strategy Tips for Back-to-School Digital Marketing Campaigns

by Megan Marshall
Tuesday, August 2nd, 2022

It’s that time of year again… Summer is coming to a close, and school is about to pick back up. This means we are going to be bombarded with commercials and deals across a variety of products. Whether you are an e-commerce shop or a brick-and-mortar store, you can implement strategies that will have students […]

Bring Your Older Content Back to Life by Updating Blog Posts

by Megan Marshall
Friday, July 29th, 2022

The point of a blog is to provide your audience with content that is valuable to them. Perhaps they are looking up something on Google and your expert blog post is on the first page. Upon reading this piece, they may decide to check out your other blog posts, or else your products and services […]

8 Features that Your Non-Profit Web Design Needs to Tell Your Story

by Megan Marshall
Tuesday, July 26th, 2022

How many people are interacting with your non-profit organization’s website? Is it performing as well as it could be? Having a good online presence is extremely important in the modern age. A big part of this is the first impression that a visitor has of you. It determines whether or not they are going to […]

Snapchat for Business: Reach a Younger Audience

by Megan Marshall
Tuesday, July 19th, 2022

Over the course of the past decade, Snapchat has made major strides in terms of its design and capabilities. The core concept has been to allow users to communicate online creatively. However, it has grown significantly since its start as a person-to-person photo-sharing app. Today, you are able to message multiple users at once. You […]

Anyone Can Write!: The Guide to Publishing Your First Business E-Book

by Megan Marshall
Tuesday, July 12th, 2022

E-books, or electronic books, are exactly what you think they would be. They are book files that you can read on a device, rather than in a printed copy. No matter what size device you are accessing them on, they are able to fit your screen so that you can easily follow along. This goes […]

The Three Pillars of SEO

by Jacqueline Sinex
Friday, July 8th, 2022

I bet most SEO professionals get this question a lot: “What is SEO?” As search engine optimization has evolved over the years, the definition has remained confusing to many website owners. Ultimately, people want to know what kind of work is going to be done to achieve results. My first comment to these inquisitors is […]

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