Content Marketing Archives

The 4 Qualities that Define Relevant Content

by Ruth Hawk
Friday, February 17th, 2017

The term “relevant” gets thrown around quite frequently in discussions about website content. However, the term itself is a bit generic. What, for example, makes for relevant content? While the specific form that relevancy takes depends on your business and your target audience, there are four qualities that are present in all effective content marke

4 Ways to Create Effective Holiday SEO for your Custom E-Commerce Website

by Ruth Hawk
Friday, November 18th, 2016

The holidays provide a unique opportunity to boost sales for your e-commerce website. Here are a few ways to use SEO to capture more of those sales.

Four Principles of Successful Content Marketing

by Ruth Hawk
Tuesday, October 18th, 2016

Content is at the heart of any marketing campaign. Unfortunately, it's also a little confusing.

The Things You Probably Didn’t Know You Need to Fix On Your Website

by Jacqueline Sinex
Thursday, October 6th, 2016

These are 5 common mistakes that are probably in your website and how to fix them.

Tips for Choosing Compelling Website Images

by Ruth Hawk
Thursday, September 15th, 2016

The old saying, “A picture is worth a thousand words,” has never been more true than it is in today’s digital age. With people impatient with long blocks of text, website owners like you must find ways to communicate your message quickly. In these situations, images provide the perfect solution. They deliver a message quickly, […]

Social Media Strategies to Improve Your SEO

by Ruth Hawk
Monday, August 15th, 2016

Did you know that social media can strengthen your search engine optimization efforts? While SEO is often thought of as relevant only for websites, a company’s presence on social media channels (such as Facebook, Twitter, and even Pinterest) can influence its SEO performance. Google recognizes that a business’ performance on social media is one indic

Link Building is Still Relevant in SEO

by Jacqueline Sinex
Friday, August 12th, 2016

You may think it's old school, but link building is still relevant in today's modern web economy and it should be in your SEO strategy.

Nonprofit Web Design Tips

by Ruth Hawk
Friday, August 5th, 2016

Nonprofit organizations like yours rely on websites to get the word out about their cause. Yet, with diverse audiences, small budgets, and a different focus from most other websites, it can be difficult for nonprofits to create a web design that works for them. In order to create a successful website, a nonprofit must incorporate […]

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