Content Marketing Category

Holiday Gift Guides: 5 Reasons to Add One to Your E-Commerce Website

Written by Ruth Hawk

American consumers are set to spend almost $800 each on holiday gifts this year, and they are welcoming suggestions for where to spend those dollars. In fact, more than half of shoppers want, and use, guidance from retailers to help them choose the presents they buy. If that statistic alone isn’t enough to get you […]

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Holiday Color Web Design Tips

Written by Ruth Hawk

If you missed the chance to optimize your web design for one of the biggest shopping weekends of the year, do not despair. Consumers are still poised to spend hundreds of billions of dollars over the next month, and your business can get a piece of the profit pie with a little bit of prompt […]

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Tips for Promoting Holiday Products on Your E-Commerce Website

Written by Ruth Hawk

Between now and the end of December, visitors to your website will have one goal: To find holiday gifts to purchase. And with more than a hundred billion dollars up for grabs, successfully promoting your holiday products on your e-commerce website is critical to a profitable season. Begin now to implement promotional strategies that make […]

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Tips for E-Commerce Website Holiday Images that Convert

Written by Ruth Hawk

With consumers poised to spend more than a hundred billion dollars on holiday shopping between November and December, it is time to get your e-commerce website dressed for the season. In addition to creating compelling content, developing sales and promotions that your target audience will find appealing, and improving your shipping options, you should consider […]

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10 Ways to Repurpose Blog Content for Your Content Marketing Strategy

Written by Ruth Hawk

One of the elements of most content marketing strategies is a blog. Thanks to its ability to contribute to brand awareness and search engine optimization success, a blog is a smart place to start when trying to build your online presence. Unfortunately, blog posts have to be refreshed pretty regularly, and keeping up with them […]

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E-Commerce Website Holiday Statistics from 2017 to Inform Your Holiday Prep

Written by Ruth Hawk

By all accounts, the 2017 holiday shopping season was a record-breaking one for e-commerce websites. From record overall sales to never-before-seen boons for small businesses, it seems that almost everyone had a chance to benefit from people’s growing love of shopping online. Since it is now that time (or, actually, past time) to begin prepping […]

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Must-Have Search Engine Optimization Skills

Written by Ruth Hawk

Some business owners mistakenly try to treat search engine optimization as a skill they can pick up in a weekend of study or a free online class. The reality, however, is that SEO is a field of expertise that requires full time professional commitment from experts. And when you start looking for SEO experts to help you build the online visibility of your website, you need to find those who have the right skill sets to get the job done. What follows is a look at what the most important skill sets are and how to find a professional who has the right ones for your SEO needs.

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Web Design Tips for Compelling Blog Content

Written by Ruth Hawk

Creating and maintaining a blog can be an excellent way to support your search engine optimization efforts, build brand awareness, and establish your business as a leader in your industry. However, a blog only works if people actually read it. And people will only read your blog if they find it visually appealing and easy to digest once they land on that section of your website. To help you build blog content that is visually compelling, here are a few web design tips.

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