Content Marketing Category

Tips for Creating a Compelling About Us Page for Your E-Commerce Website

Written by Ruth Hawk

Next to the home page, the About Us page is one of the most visited web pages on any website. At the same time, businesses sometimes feel intimidated by the prospect of putting together an About Us page. However, the potential benefits of a well-crafted About Us page make the effort worth it. To help you get started, and to remove some of the mystique surrounding a great About Us page, what follows are some tips for creating a compelling page for your e-commerce website.

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Short Form Content vs. Long Form Content: How the Two Can Work Together

Written by Ruth Hawk

When it comes to meeting any of your website goals, from search engine optimization success to customer conversions to brand awareness, content is king. When deciding between the two types of content, long form and short form, how do you choose? The key is not seeing them as opposed to each other but as two pieces of a comprehensive and effective content marketing strategy.

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5 SEO Tasks to Prioritize

Written by Ruth Hawk

Search engine optimization is a comprehensive approach. While its end goal is to improve your website’s visibility in the search results, it incorporates many strategies in order to do so. Without a clear idea of where to start, you may struggle to prioritize these tasks. Here are a few of the tasks you should do first.

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How to Create a Successful Blog Strategy

Written by Ruth Hawk

For websites looking to build visibility, brand loyalty, and business, blogging is the way to go. In order to achieve the qualities that allow a blog to stand out, you need to devote the same kind of careful attention and execution to it as you do to your web development and web design. And that means creating a blog strategy.

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Why Web Design Is Not Enough

Written by Ruth Hawk

With 89 percent of people in North America (equaling 320 million people) using the Internet, the necessity of an effective web design is clear. While an eye-catching appearance can certainly encourage website visitors to stay and explore your site, there are other factors that will (1 Get them there in the first place and (2 Convince them to stay.

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5 Reasons SEO Experts Can Be a Better Choice than DIY SEO

Written by Ruth Hawk

On the surface, DIY SEO seems appealing, particularly because it is less expensive than hiring SEO experts. However, SEO experts offer a number of advantages that often do not exist with DIY SEO. As a result, hiring SEO services is often the best approach for websites serious about improving their rankings in the search results.

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