Content Marketing Category

Prepare for Black Friday/Cyber Monday with These Web Design Tips

Written by Ruth Hawk

The Black Friday/Cyber Monday weekend is hands down the most wonderful time of year for businesses. With Cyber Monday 2016 breaking e-commerce records in the United States, and literally billions of dollars worth of purchases up for grabs that weekend, it is vital that e-commerce websites be prepared to woo the increased numbers of website visitors they are going to have. From creating a great look to handling nitty gritty details like page load and web hosting issues, here are a few ways to prepare your web design for the upcoming Big Weekend.

Read more

Ways to Measure Content Marketing Success

Written by Ruth Hawk

Content marketing holds a great deal of potential for businesses looking to increase brand recognition, profitability, and website performance. For example, it can generate three times as many leads as outbound marketing, while costing 62 percent less. Content marketing also tends to be more organic, and therefore harder to track, than traditional outbound marketing techniques. Judging the success of your content marketing campaign is possible, however. You simply need to know which metrics are most important, and how to understand those metrics. Here are a few of the metrics that, when viewed together, provide a picture of your content marketing success.

Post tags : ,
Read more

5 Search Engine Optimization Tips for Website Videos

Written by Ruth Hawk

In order to use video to improve your search engine optimization performance (and earn more shares, more views, and more business), you need to spend time optimizing your videos for SEO. Here are a few tips for getting the most SEO juice out of each of your website videos.

Post tags : ,
Read more

7 Tips for Creating Compelling Content

Written by Ruth Hawk

Compelling content is critical to a successful content marketing campaign. Writing material that will interest and educate your audience will help you to position your company as one that can be trusted with their industry related questions, concerns, and business. Here are 7 tips to help you more easily create this kind of material for your content marketing campaign.

Read more

Reasons to Repurpose Material for Your Content Marketing Campaigns

Written by Ruth Hawk

The goal of content marketing is to produce an abundance of rich, relevant material with which to engage your target audiences. However, obtaining this material and achieving these goals does not mean creating something entirely new very time your editorial calendar calls for the release of content. Repurposing content can actually benefit your campaign in a number of ways.

Read more

An SEO Glossary for Beginners

Written by Ruth Hawk

If you want to gain a better understanding of search engine optimization and the impact it might have on your
website, your first step should be to familiarize yourself with the most basic and commonly used terms. These terms will give you a foundation upon which you can build once you hire a search engine optimization service to help you craft an effective SEO campaign.

Post tags : , ,
Read more