Content Marketing Category
Different Approaches to SEO
Search engine optimization, or SEO, is confusing to many business executives simply because there doesn’t seem to be a simple explanation for it. Although SEO is not exactly equal to brain surgery, it does involve several facets of technology and marketing. There are also different types of approaches to search engine optimization, so not every […]
Read moreTips for Enticing Last-Minute Shoppers to Your E-Commerce Website
With Christmas, and the end of the holiday shopping season, less than a week away, it is crunch time for shoppers and e-commerce websites alike. While you are trying to pull in a few more sales before the mostprofitable season of the year ends, your customers are trying to purchase last-minute gifts so they do […]
Read moreHoliday Gift Guides: 5 Reasons to Add One to Your E-Commerce Website
American consumers are set to spend almost $800 each on holiday gifts this year. They are welcoming suggestions for where to spend those dollars. In fact, more than half of shoppers want, and use, guidance from retailers to help them choose the presents they buy. If that statistic alone isn’t enough to get you started […]
Read moreHoliday Color Web Design Tips
If you missed the chance to optimize your web design for one of the biggest shopping weekends of the year, do not despair. Consumers are still poised to spend hundreds of billions of dollars over the next month. Your business can get a piece of the profit pie with a little bit of prompt holiday […]
Read moreTips for Promoting Holiday Products on Your E-Commerce Website
Between now and the end of December, website visitors will have one goal: To find holiday gifts to purchase. With more than a hundred billion dollars up for grabs, successfully promoting your holiday products on your e-commerce website is critical to a profitable season. Begin now! Implement promotional strategies that make it easy for visitors […]
Read moreTips for E-Commerce Website Holiday Images that Convert
Consumers are poised to spend more than a hundred billion dollars on holiday shopping between November and December. It is time to get your e-commerce website dressed for the season. Consider adding holiday images to your site. The right images will improve your conversion rates, search engine optimization appeal, and overall effectiveness when trying to […]
Read more10 Ways to Repurpose Blog Content for Your Content Marketing Strategy
One of the elements of most content marketing strategies is a blog. Thanks to a blog’s ability to contribute to brand awareness and search engine optimization success. Blogging is a smart place to start when trying to build your online presence. Unfortunately, blog posts have to be refreshed pretty regularly. Keeping up with them and […]
Read moreE-Commerce Website Holiday Statistics from 2017 to Inform Your Holiday Prep
By all accounts, the 2017 holiday shopping season was a record-breaking one for e-commerce websites. From record overall sales to never-before-seen boons for small businesses. It seems that almost everyone had a chance to benefit from people’s growing love of shopping online. Now is the time (or, actually, past time) to begin prepping for this […]
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