Content Marketing Archives

Business Strategy Tips for Back-to-School Digital Marketing Campaigns

by Megan Marshall
Tuesday, August 2nd, 2022

It’s that time of year again… Summer is coming to a close, and school is about to pick back up. This means we are going to be bombarded with commercials and deals across a variety of products. Whether you are an e-commerce shop or a brick-and-mortar store, you can implement strategies that will have students […]

Bring Your Older Content Back to Life by Updating Blog Posts

by Megan Marshall
Friday, July 29th, 2022

The point of a blog is to provide your audience with content that is valuable to them. Perhaps they are looking up something on Google and your expert blog post is on the first page. Upon reading this piece, they may decide to check out your other blog posts, or else your products and services […]

8 Features that Your Non-Profit Web Design Needs to Tell Your Story

by Megan Marshall
Tuesday, July 26th, 2022

How many people are interacting with your non-profit organization’s website? Is it performing as well as it could be? Having a good online presence is extremely important in the modern age. A big part of this is the first impression that a visitor has of you. It determines whether or not they are going to […]

Snapchat for Business: Reach a Younger Audience

by Megan Marshall
Tuesday, July 19th, 2022

Over the course of the past decade, Snapchat has made major strides in terms of its design and capabilities. The core concept has been to allow users to communicate online creatively. However, it has grown significantly since its start as a person-to-person photo-sharing app. Today, you are able to message multiple users at once. You […]

Anyone Can Write!: The Guide to Publishing Your First Business E-Book

by Megan Marshall
Tuesday, July 12th, 2022

E-books, or electronic books, are exactly what you think they would be. They are book files that you can read on a device, rather than in a printed copy. No matter what size device you are accessing them on, they are able to fit your screen so that you can easily follow along. This goes […]

The Three Pillars of SEO

by Jacqueline Sinex
Friday, July 8th, 2022

I bet most SEO professionals get this question a lot: “What is SEO?” As search engine optimization has evolved over the years, the definition has remained confusing to many website owners. Ultimately, people want to know what kind of work is going to be done to achieve results. My first comment to these inquisitors is […]

6 Reasons Why Using Pinterest for Business is a Good Idea

by Megan Marshall
Tuesday, July 5th, 2022

Get it out of your mind that Pinterest is just for personal inspiration. Sure, you can find some delicious recipes for dishes you’ve never tried. And, sure, you can make vision boards with extremely detailed birthday party themes. But Pinterest is about so much more than that. You may be surprised to find how great […]

Find Your Signature Brand Style to Stand Out From the Pack

by Megan Marshall
Tuesday, June 28th, 2022

You can’t start a business without tackling branding. A cohesive signature brand style will create a strong perception of what your business is at its core. It’s something that you will be able to use in every aspect of your online presence. Even without your name attached, someone should be able to recognize a piece […]

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