Content Marketing Category

Three Quick Ways to Add Searchable Content to Your Website

Written by Ruth Hawk

Websites thrive when they contain relevant, engaging content. Learn some less time-consuming ways to add searchable content to your website.

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Cool Free Tools for Website SEO and Design

Written by Jacqueline Sinex

Check out these free tools for website SEO and design that are frequently used by professionals and small businesses.

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Different Approaches to SEO

Written by Jacqueline Sinex

Search engine optimization, or SEO, is confusing to many business executives simply because there doesn’t seem to be a simple explanation for it. There are also different types of approaches to search engine optimization, so not every SEO company handles it the same way.

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Tips for Enticing Last-Minute Shoppers to Your E-Commerce Website

Written by Ruth Hawk

With Christmas, and the end of the holiday shopping season, less than a week away, it is crunch time for shoppers and e-commerce websites alike. While you are trying to pull in a few more sales before the mostprofitable season of the year ends, your customers are trying to purchase last-minute gifts so they do […]

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Holiday Gift Guides: 5 Reasons to Add One to Your E-Commerce Website

Written by Ruth Hawk

American consumers are set to spend almost $800 each on holiday gifts this year. They are welcoming suggestions for where to spend those dollars. In fact, more than half of shoppers want, and use, guidance from retailers to help them choose the presents they buy. If that statistic alone isn’t enough to get you started […]

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Holiday Color Web Design Tips

Written by Ruth Hawk

If you missed the chance to optimize your web design for one of the biggest shopping weekends of the year, do not despair. Consumers are still poised to spend hundreds of billions of dollars over the next month. Your business can get a piece of the profit pie with a little bit of prompt holiday […]

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Tips for Promoting Holiday Products on Your E-Commerce Website

Written by Ruth Hawk

Between now and the end of December, website visitors will have one goal: To find holiday gifts to purchase. With more than a hundred billion dollars up for grabs, successfully promoting your holiday products on your e-commerce website is critical to a profitable season. Begin now! Implement promotional strategies that make it easy for visitors […]

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Tips for E-Commerce Website Holiday Images that Convert

Written by Ruth Hawk

Consumers are poised to spend more than a hundred billion dollars on holiday shopping between November and December. It is time to get your e-commerce website dressed for the season. Consider adding holiday images to your site. The right images will improve your conversion rates, search engine optimization appeal, and overall effectiveness when trying to […]

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