Content Marketing Category

The 4 Qualities that Define Relevant Content

Written by Ruth Hawk

The term “relevant” gets thrown around quite frequently in discussions about website content. However, the term itself is a bit generic. What, for example, makes for relevant content? While the specific form that relevancy takes depends on your business and your target audience, there are four qualities that are present in all effective content marketing material.

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4 Ways to Create Effective Holiday SEO for your Custom E-Commerce Website

Written by Ruth Hawk

The holidays provide a unique opportunity to boost sales for your e-commerce website. Here are a few ways to use SEO to capture more of those sales.

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Four Principles of Successful Content Marketing

Written by Ruth Hawk

Content is at the heart of any marketing campaign. Unfortunately, it’s also a little confusing.

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Tips for Choosing Compelling Website Images

Written by Ruth Hawk

The old saying, “A picture is worth a thousand words,” has never been more true than it is in today’s digital age. With people impatient with long blocks of text, website owners like you must find ways to communicate your message quickly. In these situations, images provide the perfect solution. They deliver a message quickly, […]

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Social Media Strategies to Improve Your SEO

Written by Ruth Hawk

Did you know that social media can strengthen your search engine optimization efforts? While SEO is often thought of as relevant only for websites, a company’s presence on social media channels (such as Facebook, Twitter, and even Pinterest) can influence their SEO performance. Google recognizes that a business’ performance on social media is one indication […]

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