Content Marketing Archives

Buyer’s Journey and SEO: How to Align Strategies from an Austin SEO Company

by Julissa Guadagni
Wednesday, August 23rd, 2023

As an Austin SEO company, we commonly see businesses investing in funnel marketing and SEO — but they often have difficulty aligning both strategies for better results. In an evolving and competitive digital landscape, targeting personas in all stages of their buyer’s journey is crucial. It’s also essential that your brand shows up in the […

5 Handy AI Tools for Editing Your Content

by Jessica Perkins
Monday, June 26th, 2023

Most of these tools utilize artificial intelligence (AI) to assist in correcting errors, improving readability, and enhancing the overall quality of your written work.

4 Tips for Marketing Your Business to Gen Z

by Megan Marshall
Tuesday, May 9th, 2023

Born between the late-1990s and the mid-2010s, Zoomers (aka the members of Gen Z) are known for being the first to grow up in a world that is deeply ingrained in technology. It may even be the case that you know several who had cell phones, iPads, and/or laptops in elementary school. Technology has allowed […]

Creating an Unforgettable Online Presence: The Role of Visuals in Website Design

by Jessica Perkins
Friday, May 5th, 2023

Imagine a situation where you are searching for a company online to order something, like a smartphone. Of course, there are many reputable e-commerce companies for this, but you settle for two or three. They all have the smartphone you want, and their prices are within your budget. However, since you want to see images […]

What Can Google Maps Do for My Restaurant?

by Megan Marshall
Tuesday, April 4th, 2023

Before the age of technology, when you wanted to buy something, you had to physically travel to a business. But in recent decades, that has dramatically shifted. You are now able to go to a business’s website and make purchases with just a few clicks, without leaving the comfort of your couch. The same idea […]

10 Frequently Asked Questions About Search Engine Optimization

by Megan Marshall
Tuesday, March 28th, 2023

When you create a website, the goal is to get it in front of your audience and make a good first impression. By getting serious about search engine optimization (SEO), you are able to check off both of those boxes. SEO is essentially the process of making improvements to your website to gradually increase its […]

How to Create an Effective How-To Guide

by Megan Marshall
Tuesday, March 21st, 2023

Every day, it is the goal of businesses to prove themselves to their audiences. But that proof doesn’t solely come from making high-quality products and services. It also matters whether you are capable of displaying your business as an expert in your industry. Consumers will ultimately take you more seriously and be more trusting of […]

8 Ways to Promote Your E-Commerce Shop Year-Round

by Megan Marshall
Tuesday, March 7th, 2023

The modern-day marketplace is highly competitive. And the reason for this is the power of e-commerce. It allows us to have shopping experiences right from the comfort of our own homes. Or from our offices. Or from the street, bus, or car. Essentially, shoppers no longer feel the need to run from store to store […]

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