Small Business Archives

Small Business Interview: VisionEdge Marketing

by Megan Marshall
Wednesday, May 11th, 2022

Getting your business on the right track for growth can be a challenge. But there’s a great small business that would be more than happy to provide you with its established marketing processes and methodologies. Check out our interview with Laura Patterson, founder and president of VisionEdge Marketing. What to Know About This Small Business [&hell

Small Business Interview: Bat City Builders

by Megan Marshall
Monday, May 9th, 2022

No matter the size of your home improvement project, you should be able to trust that your contractor will get the job done right the first time. This is something that one of our favorite small businesses stands by. Watch our interview with Dawn Price, the CEO and owner of Bat City Builders. What to […]

Small Business Week Spotlight: Four Amazing Austin-Based Businesses

by Megan Marshall
Wednesday, May 4th, 2022

Over five decades later and Small Business Week is still going strong. It’s the time to showcase what great contributions small businesses have been making to the U.S. economy.

6 E-Commerce Copywriting Tips to Increase Conversions

by Megan Marshall
Tuesday, April 26th, 2022

Your online store is only as good as the words on the page. Even if you have a great web design and the best value out there, it doesn’t matter if you haven’t put much thought into the textual content. And if potential customers aren’t persuaded to buy your products, to put it simply, they […]

Secure More Sales by Using E-Commerce Affiliate Marketing

by Megan Marshall
Tuesday, April 19th, 2022

By using third-party publishers, otherwise known as affiliates, you can extend the reach of your e-commerce store. In this marketing model, you are providing the products and the affiliates are promoting them on their respective sites. From there, they will earn a commission based on referral link clicks (pay-per-click) or driving leads and sales (pay-pe

Ask an Austin Web Designer: What Features Should My Homepage Have?

by Megan Marshall
Friday, April 15th, 2022

Every website needs an effective homepage design. We live in a time where consumers can take a quick glance at a web page and know whether or not they will be interested. Their perception of this single web page will translate into their perception of your whole brand. This means that you have to capture […]

What is PPC Advertising and How Do I Use It?

by Megan Marshall
Tuesday, April 12th, 2022

Pay-per-click (PPC) advertising is all about generating leads and increasing sales. It’s also dependent on relevance in order to build brand awareness. Think back to a time when you were searching on Google for a product or service. Maybe you wanted to know where you could get a good web host, so you typed the […]

The Complete Guide to Running a Business in the Age of Hybrid Work Models

by Megan Marshall
Friday, April 8th, 2022

The wave of remote work crashed into us when the pandemic began. Despite the move back toward in-person conferences and meetings, we continue to enjoy the luxury of working straight out of our homes. It has even been projected that, by the end of this year, 25% of professional jobs in North America will be […]

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