Small Business Archives

How to Get the Most Out of an Email Marketing Strategy

by Megan Marshall
Thursday, January 13th, 2022

Nobody likes unsolicited messages. There’s a folder for spam on your email for a reason. If your business sends out an email that goes straight to that folder, or else gets immediately deleted from the inbox, your time spent constructing the message was a waste. With an email marketing strategy, you will know what to […]

Customer-Centric Marketing: How Your Buyers Really Feel About Your Business

by Megan Marshall
Monday, January 10th, 2022

In order to have a lasting business, look at the world from the point of view of your customers. You have a lot of detailed knowledge about your industry, but it may not mean anything to the consumers. Your audience has to connect with your brand. People want to work with and purchase from businesses […]

3 Different Approaches to E-Commerce

by Jacqueline Sinex
Tuesday, January 4th, 2022

Although the goal for selling online may be the same, there are several different ways that a business can approach e-commerce. What's the right e-commerce approach for you?

The Essentials of Business Storytelling: How to Describe Your Past, Present, and Future

by Megan Marshall
Thursday, December 30th, 2021

Once upon a time, you started a business. You went into creating that business with some kind of conflict in mind. You wanted people to hear out your resolution for that conflict. Today, you know who you are, where you came from, and where you are going. But does anyone else? Business storytelling is vital […]

Cybersecurity Practices You Can Do From Your Office Or Home

by Nathan Montgomery
Monday, December 13th, 2021

In a vastly growing digital world, our lives at work and home need protection from cyber threats. Although we often leave the security up to the pros, we can incorporate many Cybersecurity Practices into our daily lives that do not require an expert. Threats: What do Cybercriminals like to target? In-Office: When it comes to […]