Small Business Archives

What is PPC Advertising and How Do I Use It?

by Megan Marshall
Tuesday, April 12th, 2022

Pay-per-click (PPC) advertising is all about generating leads and increasing sales. It’s also dependent on relevance in order to build brand awareness. Think back to a time when you were searching on Google for a product or service. Maybe you wanted to know where you could get a good web host, so you typed the […]

The Complete Guide to Running a Business in the Age of Hybrid Work Models

by Megan Marshall
Friday, April 8th, 2022

The wave of remote work crashed into us when the pandemic began. Despite the move back toward in-person conferences and meetings, we continue to enjoy the luxury of working straight out of our homes. It has even been projected that, by the end of this year, 25% of professional jobs in North America will be […]

6 Clues That You Have a Bad Web Designer

by Jacqueline Sinex
Sunday, April 3rd, 2022

As much as I wish to avoid bringing you bad news, it’s important to get real when it comes to business web design. A business’s website is essential to the foundations of success, and yet business owners commonly trust this important asset to the wrong hands. Let’s play business detective and reveal some clues that […]

Why Should You Do a Competitive Market Analysis?

by Megan Marshall
Friday, March 4th, 2022

One of the most important parts of your marketing campaign should be checking out your competitors. Without doing so, how can you truly understand why they are getting the customers that you aren’t? Every business has its pros and cons. If people are perceiving you to have more cons than someone else, of course they […]

7 Key Ways to Grow Your YouTube Channel

by Megan Marshall
Thursday, February 17th, 2022

Since launching in 2005, YouTube has taken off tremendously. Today, it boasts itself as the second largest search engine, only next to Google. It’s home to explanatory and entertaining videos alike. And because of how important video marketing has become, more and more businesses are taking advantage of the platform. They are able to bring […]

The Rise of Drag-and-Drop DIY Web Design Tools and How They Could Be Impacting Small Businesses

by Jacqueline Sinex
Tuesday, February 15th, 2022

Web consultant Jacqueline Sinex takes a deep dive into the rise of DIY front-end website builders and how they really impact small business. Learn more about the benefits, the road blocks, and the potential missed opportunities.

How to Use LinkedIn to Connect to Your Community

by Megan Marshall
Monday, January 31st, 2022

As the world’s largest professional network on the internet, LinkedIn aims to strengthen relationships and form new ones with those in your industry. It includes students who are seeking part-time jobs, fresh-faced small business owners, and the longtime CEOs of major enterprises. Each member is hoping to advance their career in some way. With your [&h

What is the Return on Investment of SEO?

by Megan Marshall
Thursday, January 27th, 2022

Every business should care about search engine optimization (SEO). Essentially, SEO is the combination of practices to boost your placement on Google, Bing, and more. It is an organic marketing method, meaning you don’t have to deal with paying per click on your ads. Instead, year over year, you see gradual, valuable improvement. Of course, […]

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