Small Business Archives

Secure More Sales by Using E-Commerce Affiliate Marketing

by Megan Marshall
Tuesday, April 19th, 2022

By using third-party publishers, otherwise known as affiliates, you can extend the reach of your e-commerce store. In this marketing model, you are providing the products and the affiliates are promoting them on their respective sites. From there, they will earn a commission based on referral link clicks (pay-per-click) or driving leads and sales (pay-pe

Ask an Austin Web Designer: What Features Should My Homepage Have?

by Megan Marshall
Friday, April 15th, 2022

Every website needs an effective homepage design. We live in a time where consumers can take a quick glance at a web page and know whether or not they will be interested. Their perception of this single web page will translate into their perception of your whole brand. This means that you have to capture […]

What is PPC Advertising and How Do I Use It?

by Megan Marshall
Tuesday, April 12th, 2022

Pay-per-click (PPC) advertising is all about generating leads and increasing sales. It’s also dependent on relevance in order to build brand awareness. Think back to a time when you were searching on Google for a product or service. Maybe you wanted to know where you could get a good web host, so you typed the […]

The Complete Guide to Running a Business in the Age of Hybrid Work Models

by Megan Marshall
Friday, April 8th, 2022

The wave of remote work crashed into us when the pandemic began. Despite the move back toward in-person conferences and meetings, we continue to enjoy the luxury of working straight out of our homes. It has even been projected that, by the end of this year, 25% of professional jobs in North America will be […]

6 Clues That You Have a Bad Web Designer

by Jacqueline Sinex
Sunday, April 3rd, 2022

As much as I wish to avoid bringing you bad news, it’s important to get real when it comes to business web design. A business’s website is essential to the foundations of success, and yet business owners commonly trust this important asset to the wrong hands. Let’s play business detective and reveal some clues that […]

Why Should You Do a Competitive Market Analysis?

by Megan Marshall
Friday, March 4th, 2022

One of the most important parts of your marketing campaign should be checking out your competitors. Without doing so, how can you truly understand why they are getting the customers that you aren’t? Every business has its pros and cons. If people are perceiving you to have more cons than someone else, of course they […]

7 Key Ways to Grow Your YouTube Channel

by Megan Marshall
Thursday, February 17th, 2022

Since launching in 2005, YouTube has taken off tremendously. Today, it boasts itself as the second largest search engine, only next to Google. It’s home to explanatory and entertaining videos alike. And because of how important video marketing has become, more and more businesses are taking advantage of the platform. They are able to bring […]

The Rise of Drag-and-Drop DIY Web Design Tools and How They Could Be Impacting Small Businesses

by Jacqueline Sinex
Tuesday, February 15th, 2022

Web consultant Jacqueline Sinex takes a deep dive into the rise of DIY front-end website builders and how they really impact small business. Learn more about the benefits, the road blocks, and the potential missed opportunities.

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