Search Engine Optimization Category

Long Tail Keywords and SEO: An Overview

Written by Ruth Hawk

The use of long tail keywords has become increasingly important to the success of any search engine optimization campaign. Not only do they make it easier and less expensive to attract the qualified leads a website needs, but they also mesh with the need to address changes in how people search. What follows is a look at long tail keywords and how they can support a well-rounded search engine optimization campaign.

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Which Website Metrics Matter

Written by Ruth Hawk

The term “website metrics” is enough to make many people’s eyes glaze over. However, with the help of a professional web development company, you should be able to boil your analytics down to those that will most benefit your website and your website.

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Voice Search and SEO: Understanding the Trends and How to Make Them Work for You

Written by Ruth Hawk

Voice search is enjoying a rapid growth in popularity, and, its growth is likely to continue. The growth of voice search necessitates a new approach to search engine optimization. Achieving this kind of search engine optimization means understanding the trends driving voice search and how they impact website development and content creation.

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Common SEO Problems that Can Hurt Your E-Commerce Website

Written by Ruth Hawk

What follows is a look at some of the most frequent SEO problems on e-commerce websites, and some suggestions for fixing them.

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How to Do Keyword Research

Written by Ruth Hawk

Keyword research is an important step in setting up a successful search engine optimization campaign. By learning how to brainstorm, research, and evaluate keywords, you can more successfully choose keywords that will contribute to your website’s success.

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SEO Red Flags

Written by Ruth Hawk

Finding a great SEO company does not have to be a scary process. As long as you are aware of the main red flags that indicate a less than stellar SEO company, and know what qualities to look for in a great company, you should be able to identify the right people to help you with your campaign.

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