Search Engine Optimization Category

An SEO Glossary for Beginners

Written by Ruth Hawk

If you want to gain a better understanding of search engine optimization and the impact it might have on your
website, your first step should be to familiarize yourself with the most basic and commonly used terms. These terms will give you a foundation upon which you can build once you hire a search engine optimization service to help you craft an effective SEO campaign.

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Search Engine Optimization and Search Engine Marketing: 5 Main Differences

Written by Ruth Hawk

For businesses looking to build a robust marketing campaign to drive traffic and conversions at their websites, there are two main strategies available: Search engine optimization and search engine marketing (also known as pay per click or PPC marketing). These two approaches have some similarities. In fact, SEO and search engine marketing often work best when combined into a single campaign. However, in order to use SEO and PPC effectively, you also need to understand their unique differences. Here is a look both at how they differ and at how these differences can benefit your website.

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Short Form Content vs. Long Form Content: How the Two Can Work Together

Written by Ruth Hawk

When it comes to meeting any of your website goals, from search engine optimization success to customer conversions to brand awareness, content is king. When deciding between the two types of content, long form and short form, how do you choose? The key is not seeing them as opposed to each other but as two pieces of a comprehensive and effective content marketing strategy.

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5 SEO Tasks to Prioritize

Written by Ruth Hawk

Search engine optimization is a comprehensive approach. While its end goal is to improve your website’s visibility in the search results, it incorporates many strategies in order to do so. Without a clear idea of where to start, you may struggle to prioritize these tasks. Here are a few of the tasks you should do first.

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Why Web Design Is Not Enough

Written by Ruth Hawk

With 89 percent of people in North America (equaling 320 million people) using the Internet, the necessity of an effective web design is clear. While an eye-catching appearance can certainly encourage website visitors to stay and explore your site, there are other factors that will (1 Get them there in the first place and (2 Convince them to stay.

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Long Tail Keywords and SEO: An Overview

Written by Ruth Hawk

The use of long tail keywords has become increasingly important to the success of any search engine optimization campaign. Not only do they make it easier and less expensive to attract the qualified leads a website needs, but they also mesh with the need to address changes in how people search. What follows is a look at long tail keywords and how they can support a well-rounded search engine optimization campaign.

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