Search Engine Optimization Category

Should You Bid on Branded Terms for Search Engine Marketing in Texas?

by Ruth Hawk
Wednesday, February 6th, 2019

When it comes to building your online presence, you have two main options: Search Engine Optimization and Search Engine Marketing, also known as PPC advertising. While search engine optimization is generally “free” (besides the time and manpower it requires), search engine marketing requires a financial investment from businesses.  At itR

Marketing Strategy Computer on table

Holiday Gift Guides: 5 Reasons to Add One to Your E-Commerce Website

by Ruth Hawk
Monday, December 3rd, 2018

American consumers are set to spend almost $800 each on holiday gifts this year. They are welcoming suggestions for where to spend those dollars. In fact, more than half of shoppers want, and use, guidance from retailers to help them choose the presents they buy. If that statistic alone isn’t enough to get you started […]

Gift box and red ribbon

E-Commerce Website Holiday Statistics from 2017 to Inform Your Holiday Prep

by Ruth Hawk
Tuesday, October 30th, 2018

By all accounts, the 2017 holiday shopping season was a record-breaking one for e-commerce websites. From record overall sales to never-before-seen boons for small businesses. It seems that almost everyone had a chance to benefit from people’s growing love of shopping online. Now is the time (or, actually, past time) to begin prepping for this [&he

Phone shopper e-commerce

10 Things that Google Discontinued

by Ruth Hawk
Friday, October 26th, 2018

On October 8, Google announced that it would shutter its social media channel Google+ in 2019, after revelations that Google+ had left users’ personal data vulnerable to hackers. And here are some ways this may impact your web design. While Google has gained a reputation for its wildly successful endeavors, including Google Hangouts, Gmail, Google

Google Plus

Must-Have Search Engine Optimization Skills

by Ruth Hawk
Tuesday, September 18th, 2018

Some business owners mistakenly try to treat search engine optimization as a skill they can pick up in a weekend of study or a free online class. The reality, however, is that SEO is a field of expertise that requires full time professional commitment from experts. And when you start looking for SEO experts to help you build the online visibility of your

SEO Image search

Why Search Engine Optimization Brings in Qualified Traffic

by Ruth Hawk
Monday, August 27th, 2018

Search engine optimization, also known as SEO, is a well-established strategy for improving your site's rankings in online search results and earning your website more traffic. With 91% of all website traffic coming from links on the first page of the search results, it is clearly important to get your website in front of search engine users. However, on

Search engine results

Want Better Search Engine Optimization? Try Blogging

by Ruth Hawk
Monday, July 30th, 2018

When it comes to improving the online visibility of your website, there are many strategies you can, and ought to, pursue. And, one of the most effective is blogging. No longer just the domain of youth trying to get their thoughts out on the Internet, blogging is a valuable tool for building positive perceptions of your brand among a wide online audience

Blogging for SEO in the office

How to Optimize E-Commerce Website Product Pages for SEO

by Ruth Hawk
Friday, July 6th, 2018

When you own an e-commerce website, your product pages are often the first place that people will come to when they visit your site. People tend to search for specific products rather than look for a home page or blog to land on when they want to purchase something. Making these product pages visible in the search results and appealing to visitors is, th

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