Search Engine Optimization Category

How to Use Your Website to Establish Thought Leadership in Your Field

by Ruth Hawk
Friday, November 6th, 2015

Thought leadership is an important concept for businesses looking to build brand awareness and attract customers.

Thought leadership and online marketing

The Difference Between Online Marketing and Sales Conversion

by Jacqueline Sinex
Wednesday, October 21st, 2015

Online marketing is not the same as online sales. It's part of the path to get there.

Business Advantage and Sales

Ecommerce Website Development: Tips for Maximizing Sales

by Ruth Hawk
Monday, October 12th, 2015

Ecommerce website development has objectives that are different from those you encounter in other forms of web development. While other websites may focus on entertaining or educating the consumer, the almost exclusive goal of an ecommerce site is to encourage the visitor to make a purchase. Creating a site that effectively guides visitors toward this [&

E-commerce concept

The Challenges We Face in Online Marketing

by Jacqueline Sinex
Tuesday, October 6th, 2015

Over the years, I have learned a few things about websites – how to build them, how to manage them, how to promote them. And I have also observed the challenges we often come across when trying so hard to have a successful online presence.┬áIt really doesn’t matter what kind of business you are in […]

Web Marketing Segmentation

How to Do an SEO Audit

by Ruth Hawk
Wednesday, September 23rd, 2015

Regardless of whether you have been implementing SEO for years or have just begun, an SEO audit is one of the most important search engine optimization services you can utilize for ranking higher in the search engines.

3 Reasons to Outsource Your SEO to an Austin SEO Service

by Ruth Hawk
Monday, September 14th, 2015

Outsourcing your SEO campaign to an Austin SEO service may initially feel like a bit of a risky move. Not only are you spending lots of money to do so, but you may also question whether or not an outside professional will be able to accurately understand and promote your brand. However, there are many […]

Man Searching