Search Engine Optimization Category

Analyzing Your SEO Campaign: Determining Its Value

by Ruth Hawk
Monday, April 11th, 2016

Businesses live and die by their ability to turn a profit. That is why, as a business owner, you need to keep careful track of the profitability of every marketing effort you make. Tracking conversions and sales, calculating ROI, and adjusting your efforts to maximize profit and minimize costs is essential if you are to […]

How to Use Images to Improve Your SEO Performance

by Ruth Hawk
Friday, March 25th, 2016

So much of search engine optimization is focused on content that it can be easy to ignore the other elements that contribute to your website’s SEO performance. However, while content is indisputably critical to SEO, other elements (such as web design) also affect your search result rankings. In particular, the images you place on your […]


The Top 6 Must-Have Qualities of Effective Website Content

by Ruth Hawk
Wednesday, March 23rd, 2016

You have probably heard before that it is important for your website content to be fresh, relevant, and engaging if it is to serve your search engine optimization campaign and your overall website goals effectively. Defining what makes website content excellent, however, can be difficult. For instance, the qualities that make for good essays, outstanding

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4 Common SEO Myths You Should Never Believe

by Ruth Hawk
Tuesday, March 1st, 2016

Search engine optimization has the potential to give your business a profitable and productive online presence. Its usefulness to online marketing campaigns is a well-established fact, with 57 percent of B2B marketers finding that SEO generates more leads than any other strategy. Unfortunately, there are also a number of persistent myths that keep some b


4 Best Practices for E-Commerce Internal Linking

by Ruth Hawk
Friday, February 26th, 2016

Internal links are an integral part of any successful SEO campaign. Their ability to increase page views, reduce bounce rates, simplify the crawling and indexing process, and improve the SEO value of web pages make them a smart and easy way to make your website stand out. For e-commerce sites, in particular, certain internal linking […]

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Search Engine Optimization in Austin: Why Choose an Austin-Based Company?

by Ruth Hawk
Friday, February 19th, 2016

Austin area businesses such as yours have the opportunity to serve a bustling and energetic city. Establishing your business as a reliable local choice allows you to enjoy the support of this vibrant community. That is why it is important to choose the right SEO company for your search engine optimization in Austin. In addition […]

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Understanding Google’s Direct Answers and Their Impact on SEO

by Ruth Hawk
Tuesday, December 29th, 2015

Find out what Google Direct Answers is and how it will affect your SEO efforts this year.

Do’s and Don’ts of Search Engine Marketing

by Ruth Hawk
Monday, December 21st, 2015

If you are seeking to maximize your online presence, search engine marketing can serve as a valuable companion to your search engine optimization efforts.

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