PR/Advertising Category

Short Form Content vs. Long Form Content: How the Two Can Work Together

Written by Ruth Hawk

When it comes to meeting any of your website goals, from search engine optimization success to customer conversions to brand awareness, content is king. When deciding between the two types of content, long form and short form, how do you choose? The key is not seeing them as opposed to each other but as two pieces of a comprehensive and effective content marketing strategy.

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Voice Search Optimization Tips

Written by Ruth Hawk

There is a shift occurring in the method people use to conduct many of their online searches. How does mobile voice search effect your SEO strategy?

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Social Media Strategies to Improve Your SEO

Written by Ruth Hawk

Did you know that social media can strengthen your search engine optimization efforts? While SEO is often thought of as relevant only for websites, a company’s presence on social media channels (such as Facebook, Twitter, and even Pinterest) can influence their SEO performance. Google recognizes that a business’ performance on social media is one indication […]

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A History of SEO

Written by Ruth Hawk

Search engine optimization, like the Internet, has only been around for about 25 years. However, as the Internet has undergone dramatic, fast-paced changes, so has SEO. Here’s a little history lesson.

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A How-To Guide to Developing a Content Marketing Strategy

Written by Ruth Hawk

While content has always been an important part of marketing, it is now indisputably one of the most critical elements of any online presence. More than 2 million blog posts are created every day, and more than 60 percent of marketers create at least one new piece of content per day. If you want to […]

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How SEO and PPC Work Together

Written by Ruth Hawk

Search engine optimization and pay-per-click advertising are two different approaches to improving your website’s visibility in the search results, a common practice known as Search Engine Marketing (or SEM). SEO uses strategies to get your web pages to appear high up in the organic search results (results that Google deems bidding on relevant to the […]

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