PR/Advertising Archives

Adding Case Studies to Your Website

by Jacqueline Sinex
Monday, April 22nd, 2013

Case studies are a powerful tool for business. A good case study is basically a testimonial coupled with an explanation of what you do. If you are a service business, or in a business-to-business industry, it can be difficult to convey to prospects what they will get and how they will benefit from being your […]

How to Create SEO Content with Meaning

by Brian Disbot
Tuesday, April 16th, 2013

Keywords change in strength and effectiveness every month. Whether it’s a rise or fall, it can seem like a hassle to work keywords and generate SEO into text worth reading on a site. Simply scattering keywords like buckshot onto a page can generate some attention, but it’s not the kind people can appreciate or even […]

Designing a Great Meetup Page

by Jacqueline Sinex
Monday, April 8th, 2013

Meetup.com, the popular and rapidly growing community for group gatherings, updated its design tools in April 2013. Many of us participate in business-related events on Meetup to network with area professionals, meet like-minded experts and connect with our communities. It can also be quite fun to help manage a Meetup. Meetup provides a strong platform

Tips For Writing a Blog Worth Reading

by Brian Disbot
Friday, January 6th, 2012

Blogs can be a powerful tool both in business and personally. You don’t have to be the strongest writer or most eloquent expert on the subject at hand, because blogs are a learning process. We write until we exhaust a topic and perhaps delve into new points, looking for feedback along the way. Perhaps you […]

Is Myspace Back?

by Jacqueline Sinex
Friday, October 29th, 2010

Update: Since the publishing of this article, Myspace is no longer a prominent platform. In a recent edition of Website Magazine, we learn more about the rebranding efforts of Myspace.com. The relaunch is right around the corner – set for late November 2010. Will Myspace be a new social media hotspot again? Will it be […]

Easy (and Free) Link-Building Techniques

by Morgan
Friday, November 13th, 2009

You need “link juice” to increase your site’s ranking in the SERPs. Here are a few easy, free link-building tactics that can be used by any business owner! Donate your services to a good cause or have an event that will draw media attention. Remember to take lots of pictures and videos for posting on […]

Quick Tip: The Power of YouTube

by Morgan
Monday, November 2nd, 2009

Still racking your brain to come up with a quick way to build links to your website and increase your online exposure? Fact: YouTube consistently ranks as a Top 5 Search Engine; last month alone it was used by 125.5 million Americans. YouTube, like every search engine, uses its own algorithm and delivers unique results… […]

Social Media: Not Just a Fad

by Morgan
Sunday, September 13th, 2009

Fads of the Decades 1960s: tie-dye, lava lamps, and ouija boards 1970s: tetherball, pet rocks, and Farrah Faucet hair 1980s: parachute pants, Rubik’s cube, and Jazzercise 1990s: Tamagotchi, chat rooms, and spandex 2000s: Crocs, Hannah Montana, and… social media?? Consider the Following (Adapted from Erik Qualman’s Article, Social Media:

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