PR/Advertising Archives

The E-Commerce Trends You Can Expect as We Move Through 2022

by Megan Marshall
Friday, May 20th, 2022

There has never been so much competition in the e-commerce space. This will continue to be the case for years to come, as more and more businesses recognize the importance of being online. Already, consumers are able to find practically anything they can imagine on the internet. Look at Amazon—the leader in international e-commerce that […]

Instagram Marketing: The Power of Visual Content

by Megan Marshall
Tuesday, May 10th, 2022

How did Instagram become the biggest photo-sharing platform around? Its rising popularity across age groups can be tied to the fact that, for over a decade, it has rolled out some major changes. Today, Instagram isn’t just for photo-sharing. It also isn’t just about being a social channel at the individual level. It’s a business […]

Secure More Sales by Using E-Commerce Affiliate Marketing

by Megan Marshall
Tuesday, April 19th, 2022

By using third-party publishers, otherwise known as affiliates, you can extend the reach of your e-commerce store. In this marketing model, you are providing the products and the affiliates are promoting them on their respective sites. From there, they will earn a commission based on referral link clicks (pay-per-click) or driving leads and sales (pay-pe

What is PPC Advertising and How Do I Use It?

by Megan Marshall
Tuesday, April 12th, 2022

Pay-per-click (PPC) advertising is all about generating leads and increasing sales. It’s also dependent on relevance in order to build brand awareness. Think back to a time when you were searching on Google for a product or service. Maybe you wanted to know where you could get a good web host, so you typed the […]

Twitch Influencer Marketing: How to Effectively Advertise in the Gaming Industry

by Megan Marshall
Monday, February 28th, 2022

Twitch is a fairly new player in the influencer marketing game. Although the live-streaming platform as we know it has been around since 2011, the pandemic caused a massive boom. Back at the start, The Verge reported that, in the matter of a couple of weeks, viewership had risen by 31% and hours watched increased […]

Beginner’s Guide: How to Succeed at Using Twitter for Business

by Megan Marshall
Friday, February 25th, 2022

Twitter first popped onto the scene in 2006. It’s a simple-to-use social networking and microblogging platform that is so attractive to businesses because of its large user base. In fact, according to a 2020 report by Hootsuite, about three times as many people visit Twitter each month than those that log in. This passive viewership […]

Showcase Your Work by Including Case Studies on Your Website

by Megan Marshall
Monday, January 24th, 2022

The majority of consumers will consider the experiences of their peers before they buy something. Imagine you are considering purchasing a product. The necessary research is complete, but you still aren’t completely sold. You know that one of your friends had gotten this product in the past. So, you decide to ask them whether they […]

Customer-Centric Marketing: How Your Buyers Really Feel About Your Business

by Megan Marshall
Monday, January 10th, 2022

In order to have a lasting business, look at the world from the point of view of your customers. You have a lot of detailed knowledge about your industry, but it may not mean anything to the consumers. Your audience has to connect with your brand. People want to work with and purchase from businesses […]

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