PR/Advertising Category

5 Common SEO Myths You Should Never Believe

Written by Ruth Hawk

Search engine optimization has the potential to give your business a profitable and productive online presence. Its usefulness to online marketing campaigns is a well-established fact, with 57 percent of B2B marketers finding that SEO generates more leads than any other strategy. Unfortunately, there are also a number of persistent myths that keep some businesses […]

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How to Use Your Website to Establish Thought Leadership in Your Field

Written by Ruth Hawk

Thought leadership is an important concept for businesses looking to build brand awareness and attract customers.

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The Challenges We Face in Online Marketing

Written by Jacqueline Sinex

Over the years, I have learned a few things about websites – how to build them, how to manage them, how to promote them. And I have also observed the challenges we often come across when trying so hard to have a successful online presence. It really doesn’t matter what kind of business you are in […]

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Using Press Releases in Online Marketing

Written by Lizzy Cederberg

Businesses looking to increase sales need to draw in more potential customers. How can press releases help? Today one of the most effective ways to do so is through online marketing. Word of mouth recommendations and print ads can only take you so far, as more and more people prefer to do research online before […]

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Adding Case Studies to Your Website

Written by Jacqueline Sinex

Case studies are a powerful tool for business. A good case study is basically a testimonial coupled with an explanation of what you do.  If you are a service business, or in a business-to-business industry, it can be difficult to convey to prospects what they will get and how they will benefit from being your […]

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How to Create SEO Content with Meaning

Written by Brian Disbot

Keywords change in strength and effectiveness every month. Whether it’s a rise or fall, it can seem like a hassle to work keywords and generate SEO into text worth reading on a site. Simply scattering keywords like buckshot onto a page can generate some attention, but it’s not the kind people can appreciate or even […]

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Designing a Great MeetUp Page

Written by Jacqueline Sinex

MeetUp.com, the popular and rapidly growing community for group gatherings, updated their design tools in April 2013. Many of us participate in business related events on Meetup to network with area professionals, meet like-minded experts and connect with our communities.  It can also be quite fun to help manage a Meetup. Meetup provides a strong platform […]

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Tips For Writing a Blog Worth Reading

Written by Brian Disbot

Blogs can be a powerful tool both in business and personally. You don’t have to be the strongest writer or most eloquent expert on the subject at hand, because blogs are a learning process.  We write until we exhaust a topic and perhaps delve into new points, looking for feedback along the way. Perhaps you […]

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