PR/Advertising Category

A How-To Guide to Developing a Content Marketing Strategy

Written by Ruth Hawk

While content has always been an important part of marketing, it is now indisputably one of the most critical elements of any online presence. More than 2 million blog posts are created every day, and more than 60 percent of marketers create at least one new piece of content per day. If you want to […]

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How SEO and PPC Work Together

Written by Ruth Hawk

Search engine optimization and pay-per-click advertising are two different approaches to improving your website’s visibility in the search results, a common practice known as Search Engine Marketing (or SEM). SEO uses strategies to get your web pages to appear high up in the organic search results (results that Google deems bidding on relevant to the […]

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5 Common SEO Myths You Should Never Believe

Written by Ruth Hawk

Search engine optimization has the potential to give your business a profitable and productive online presence. Its usefulness to online marketing campaigns is a well-established fact, with 57 percent of B2B marketers finding that SEO generates more leads than any other strategy. Unfortunately, there are also a number of persistent myths that keep some businesses […]

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How to Use Your Website to Establish Thought Leadership in Your Field

Written by Ruth Hawk

Thought leadership is an important concept for businesses looking to build brand awareness and attract customers.

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The Challenges We Face in Online Marketing

Written by Jacqueline Sinex

Over the years, I have learned a few things about websites – how to build them, how to manage them, how to promote them. And I have also observed the challenges we often come across when trying so hard to have a successful online presence.┬áIt really doesn’t matter what kind of business you are in […]

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Using Press Releases in Online Marketing

Written by Lizzy Cederberg

Businesses looking to increase sales need to draw in more potential customers. How can press releases help? Today one of the most effective ways to do so is through online marketing. Word of mouth recommendations and print ads can only take you so far, as more and more people prefer to do research online before […]

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