PR/Advertising Category
The Challenges We Face in Online Marketing
Over the years, I have learned a few things about websites – how to build them, how to manage them, how to promote them. And I have also observed the challenges we often come across when trying so hard to have a successful online presence. It really doesn’t matter what kind of business you are in […]
Read moreUsing Press Releases in Online Marketing
Businesses looking to increase sales need to draw in more potential customers. How can press releases help? Today one of the most effective ways to do so is through online marketing. Word of mouth recommendations and print ads can only take you so far, as more and more people prefer to do research online before […]
Read moreAdding Case Studies to Your Website
Case studies are a powerful tool for business. A good case study is basically a testimonial coupled with an explanation of what you do. If you are a service business, or in a business-to-business industry, it can be difficult to convey to prospects what they will get and how they will benefit from being your […]
Read moreHow to Create SEO Content with Meaning
Keywords change in strength and effectiveness every month. Whether it’s a rise or fall, it can seem like a hassle to work keywords and generate SEO into text worth reading on a site. Simply scattering keywords like buckshot onto a page can generate some attention, but it’s not the kind people can appreciate or even […]
Read moreDesigning a Great MeetUp Page
MeetUp.com, the popular and rapidly growing community for group gatherings, updated their design tools in April 2013. Many of us participate in business related events on Meetup to network with area professionals, meet like-minded experts and connect with our communities. It can also be quite fun to help manage a Meetup. Meetup provides a strong platform […]
Read moreTips For Writing a Blog Worth Reading
Blogs can be a powerful tool both in business and personally. You don’t have to be the strongest writer or most eloquent expert on the subject at hand, because blogs are a learning process. We write until we exhaust a topic and perhaps delve into new points, looking for feedback along the way. Perhaps you […]
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