PR/Advertising Category
How SEO and PPC Work Together
Search engine optimization and pay-per-click advertising are two different approaches to improving your website’s visibility in the search results, a common practice known as Search Engine Marketing (or SEM). SEO uses strategies to get your web pages to appear high up in the organic search results (results that Google deems bidding on relevant to the […]
Read moreThe Challenges We Face in Online Marketing
Over the years, I have learned a few things about websites – how to build them, how to manage them, how to promote them. And I have also observed the challenges we often come across when trying so hard to have a successful online presence. It really doesn’t matter what kind of business you are in […]
Read moreUsing Press Releases in Online Marketing
Businesses looking to increase sales need to draw in more potential customers. How can press releases help? Today one of the most effective ways to do so is through online marketing. Word of mouth recommendations and print ads can only take you so far, as more and more people prefer to do research online before […]
Read moreWEBii Named Top 5 Website Developer
Austin, TX – In a recent 2013 survey by The Austin Business Journal, WEBii was recognized as one of the top 5 web design and development companies of the 2012 business year. The survey considered information related to the performance of each company in the area of web design services. It did not consider business […]
Read moreAdding Case Studies to Your Website
Case studies are a powerful tool for business. A good case study is basically a testimonial coupled with an explanation of what you do. If you are a service business, or in a business-to-business industry, it can be difficult to convey to prospects what they will get and how they will benefit from being your […]
Read moreHow to Create SEO Content with Meaning
Keywords change in strength and effectiveness every month. Whether it’s a rise or fall, it can seem like a hassle to work keywords and generate SEO into text worth reading on a site. Simply scattering keywords like buckshot onto a page can generate some attention, but it’s not the kind people can appreciate or even […]
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