Internet Marketing Category

10 Ways to Repurpose Blog Content for Your Content Marketing Strategy

Written by Ruth Hawk

One of the elements of most content marketing strategies is a blog. Thanks to its ability to contribute to brand awareness and search engine optimization success, a blog is a smart place to start when trying to build your online presence. Unfortunately, blog posts have to be refreshed pretty regularly, and keeping up with them […]

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E-Commerce Website Holiday Statistics from 2017 to Inform Your Holiday Prep

Written by Ruth Hawk

By all accounts, the 2017 holiday shopping season was a record-breaking one for e-commerce websites. From record overall sales to never-before-seen boons for small businesses, it seems that almost everyone had a chance to benefit from people’s growing love of shopping online. Since it is now that time (or, actually, past time) to begin prepping […]

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10 Things that Google Discontinued

Written by Ruth Hawk

On October 8, Google announced that it would shutter its social media channel Google+ in 2019, after revelations that Google+ had left users’ personal data vulnerable to hackers. And, while Google has gained a reputation for its wildly successful endeavors, including Google Hangouts, Gmail, Google Maps, and Google Drive, Google+ is not the only Google […]

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Web Design Tips for Compelling Blog Content

Written by Ruth Hawk

Creating and maintaining a blog can be an excellent way to support your search engine optimization efforts, build brand awareness, and establish your business as a leader in your industry. However, a blog only works if people actually read it. And people will only read your blog if they find it visually appealing and easy to digest once they land on that section of your website. To help you build blog content that is visually compelling, here are a few web design tips.

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Why Search Engine Optimization Brings in Qualified Traffic

Written by Ruth Hawk

Search engine optimization, also known as SEO, is a well-established strategy for improving your site’s rankings in online search results and earning your website more traffic. With 91% of all website traffic coming from links on the first page of the search results, it is clearly important to get your website in front of search engine users. However, one of the most important benefits of this marketing strategy is the fact that the web traffic it generates tend to be qualified leads who are easier to convert and more likely to engage with your business. Why does SEO provide such high quality traffic? Here are a few reasons.

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How to Identify Your Target Audience for Content Marketing

Written by Ruth Hawk

Building a content marketing campaign can help you to create more effective online and marketing communications. However, the first step in building this strategy actually has nothing to do with planning or writing content. Instead, the first step is to get to know the people for whom you will be creating your material.

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