Internet Marketing Category

10 Holiday Marketing Mistakes You’re Probably Making

by Ruth Hawk
Monday, December 2nd, 2019

Billions of dollars are on the line during the holiday season. Savvy marketing can help you earn a larger share of this money, even if you are a small business instead of a major retailer like Amazon. In order to make the most of your holiday marketing, however, you have to avoid some common mistakes. […]

website holiday mistakes broken ornament concept

Small Business Holiday Prep: Focused and Affordable

by Ruth Hawk
Saturday, November 16th, 2019

As small businesses prepare for the holiday influx of spending from consumers, they need to focus on strategies that will maximize their exposure and capacity while minimizing effort and cost.

Holiday marketing and website tips with Santa theme

Improve Website Security and Customer Confidence with an SSL Certificate

by Ruth Hawk
Monday, October 28th, 2019

Every business wants their website to be secure. Every client wants the businesses with which they interact to be secure as well. Unfortunately, not every business possesses a secure website. Ignoring important security steps usually occurs because the business finds the process of securing their site to be too complicated, too expensive, or unnecessary.

Lock and Key

Search Marketing and ROI: Facts and Figures to Support Its Profitability

by Ruth Hawk
Thursday, October 17th, 2019

If you are spending money on digital ads, it is very important that your ads earn you a satisfactory ROI. Can search marketing deliver?

Google M-n-Ms

Is Local SEO Only for Small Businesses?

by Ruth Hawk
Friday, August 16th, 2019

Companies that do operate on a national level also need to implement SEO, but they can benefit specifically from local SEO?

open sign local business concept

Make a Big Impact with Your Small Business Through a Website

by Ruth Hawk
Friday, July 26th, 2019

As a small business, it can be easy to feel insignificant. How can a small business stand their ground, let alone thrive, in such an environment?

Come in - We're Awesome

Why Hire a Local Online Marketing Company

by Ruth Hawk
Tuesday, July 9th, 2019

Online marketing often requires professional support in the form of an online marketing company. For Austin-area businesses, this support is often best found in a local online marketing company rather than in a larger national brand.

We Like You Too Sign

Improve Website Conversion With These Simple Changes

by Jacqueline Sinex
Tuesday, April 30th, 2019

  If you have read content from me before, or if we met at a marketing event, this probably sounds familiar: “Your website is the center of your marketing.” I don’t mean that your website is the only thing you should pay attention to in your marketing plan. Rather, the website is a “hub” for […]

Website Conversion Techniques