Internet Marketing Category

4 Ways to Create Effective Holiday SEO for your Custom E-Commerce Website

Written by Ruth Hawk

The holidays provide a unique opportunity to boost sales for your e-commerce website. Here are a few ways to use SEO to capture more of those sales.

Read more

Four Principles of Successful Content Marketing

Written by Ruth Hawk

Content is at the heart of any marketing campaign. Unfortunately, it’s also a little confusing.

Read more

Voice Search Optimization Tips

Written by Ruth Hawk

There is a shift occurring in the method people use to conduct many of their online searches. How does mobile voice search effect your SEO strategy?

Read more

Social Media Strategies to Improve Your SEO

Written by Ruth Hawk

Did you know that social media can strengthen your search engine optimization efforts? While SEO is often thought of as relevant only for websites, a company’s presence on social media channels (such as Facebook, Twitter, and even Pinterest) can influence their SEO performance. Google recognizes that a business’ performance on social media is one indication […]

Read more

Link Building is Still Relevant in SEO

Written by Jacqueline Sinex

You may think it’s old school, but link building is still relevant in today’s modern web economy and it should be in your SEO strategy.

Read more

6 Search Engine Marketing Mistakes to Avoid

Written by Ruth Hawk

Search engine marketing using PPC (pay-per-click) advertising, is a valuable strategy for getting your website in front of potential customers. When conducted effectively, PPC campaigns can get your advertisements placed at the top or sides of the search results for certain keywords. Here are a few common PPC mistakes that you should try to avoid.

Read more