Internet Marketing Category

Improve Website Conversion With These Simple Changes

Written by Jacqueline Sinex

If you have read content from me before, or if we met at a marketing event, this probably sounds familiar: “Your website is the center of your marketing.” I don’t mean that your website is the only thing you should pay attention to in your marketing plan. Rather, the website is a “hub” for your […]

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5 Ways to Use Online Forms to Improve Your Website Efficiency

Written by Jacqueline Sinex

Let’s go beyond the basic contact us form. Drive efficiency for your business by enhancing the use of online forms on your website.

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Cool Free Tools for Website SEO and Design

Written by Jacqueline Sinex

Check out these free tools for website SEO and design that are frequently used by professionals and small businesses.

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Five Reasons SEO in Austin Should Never Ignore Customer Reviews

Written by Ruth Hawk

If your business has customers, it will have customer reviews online. And regardless of whether or not you pay attention to these reviews, they will have an impact on your online reputation.

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Different Approaches to SEO

Written by Jacqueline Sinex

Search engine optimization, or SEO, is confusing to many business executives simply because there doesn’t seem to be a simple explanation for it. There are also different types of approaches to search engine optimization, so not every SEO company handles it the same way.

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Should You Bid on Branded Terms for Search Engine Marketing in Texas?

Written by Ruth Hawk

When it comes to building your online presence, you have two main options: Search Engine Optimization and Search Engine Marketing, also known as PPC advertising. While search engine optimization is generally “free” (besides the time and manpower it requires), search engine marketing requires a financial investment from businesses.  At it’s most basic, search engine marketing […]

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10 Ways to Repurpose Blog Content for Your Content Marketing Strategy

Written by Ruth Hawk

One of the elements of most content marketing strategies is a blog. Thanks to a blog’s ability to contribute to brand awareness and search engine optimization success. Blogging is a smart place to start when trying to build your online presence. Unfortunately, blog posts have to be refreshed pretty regularly. Keeping up with them and […]

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E-Commerce Website Holiday Statistics from 2017 to Inform Your Holiday Prep

Written by Ruth Hawk

By all accounts, the 2017 holiday shopping season was a record-breaking one for e-commerce websites. From record overall sales to never-before-seen boons for small businesses. It seems that almost everyone had a chance to benefit from people’s growing love of shopping online. Now is the time (or, actually, past time) to begin prepping for this […]

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