Internet Marketing Category

Outsourcing Website Content: 3 Questions Answered

Written by Ruth Hawk

If you feel ill equipped to produce consistent, high quality content for your website, you are not alone. In fact, 58 percent of marketers feel uncertain about their ability to produce high quality content.It is this lack of time and ability that has led to the popularity of outsourcing website content. Today, only about one-quarter of marketers keep all of their content creation in-house. To help you envision how outsourcing website content can actually benefit your brand and your business, here are the answers to 5 common questions about outsourced content and its advantages for small businesses.

Read more

How to Create a Successful Blog Strategy

Written by Ruth Hawk

For websites looking to build visibility, brand loyalty, and business, blogging is the way to go. In order to achieve the qualities that allow a blog to stand out, you need to devote the same kind of careful attention and execution to it as you do to your web development and web design. And that means creating a blog strategy.

Read more

Why Web Design Is Not Enough

Written by Ruth Hawk

With 89 percent of people in North America (equaling 320 million people) using the Internet, the necessity of an effective web design is clear. While an eye-catching appearance can certainly encourage website visitors to stay and explore your site, there are other factors that will (1 Get them there in the first place and (2 Convince them to stay.

Read more

4 Ways to Create Effective Holiday SEO for your Custom E-Commerce Website

Written by Ruth Hawk

The holidays provide a unique opportunity to boost sales for your e-commerce website. Here are a few ways to use SEO to capture more of those sales.

Read more

Four Principles of Successful Content Marketing

Written by Ruth Hawk

Content is at the heart of any marketing campaign. Unfortunately, it’s also a little confusing.

Read more

Voice Search Optimization Tips

Written by Ruth Hawk

There is a shift occurring in the method people use to conduct many of their online searches. How does mobile voice search effect your SEO strategy?

Read more