Internet Marketing Category

Prepare Your E-Commerce Store for Holiday Promotions

by Megan Marshall
Tuesday, November 29th, 2022

We are in the midst of the most wonderful time of the year. This is especially true for e-commerce businesses. Around the holidays, you hope to see an influx of shoppers who are buying gifts for their family and friends, with the convenience of doing so online. But the reality is, you cannot bank on […]

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What is the Value of Metadata to Search Engines and Users?

by Megan Marshall
Friday, November 11th, 2022

Picture this… You search for something on Google. This could be something like “best orthodontist in Austin.” Google provides you with hundreds of thousands of search results that could direct you to the perfect orthodontist for you. But of all of the links that you see, you aren’t going to blindly start clicking. Instead, you […]

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Stream Shoppable Content with Amazon Live

by Megan Marshall
Friday, October 28th, 2022

Amazon holds a massive claim over the e-commerce world. In fact, it is one of the most powerful companies ever. Its convenient products and services have reached millions of consumers around the world. But just because Amazon is so well-known and used doesn’t mean that it is easy to get items off the shelves. Sellers […]

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Pro Tips for Conducting Remote Interviews

by Megan Marshall
Tuesday, September 27th, 2022

Connecting with someone through a computer screen can be a challenge. Think about the times when you’ve been on Zoom and a colleague (or perhaps even yourself) has endured internet problems. It takes away from the experience of the interaction. And it’s safe to say that holding a remote interview is much less easy than […]

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National Non-Profit Day Spotlight: Four Fantastic Texas-Based Organizations

by Megan Marshall
Wednesday, August 17th, 2022

According to the National Center for Charitable Statistics, there are over 1.5 million non-profits registered in the United States. This list consists of educational, public safety, and charitable causes. Every year, on August 17th, National Non-Profit Day recognizes the missions of these organizations across the nation. The goal behind this day is to ed

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What Features Clients Expect to See on Engineering Websites

by Megan Marshall
Tuesday, June 21st, 2022

As an engineering company, you want to come across as professional as possible from someone’s first interaction with you. Many times, that first interaction is going to come from your website. Visitors will inevitably judge you based on the usability and readability of your web pages. So, even if you offer the highest quality aerospace […]

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4 Benefits of Performing an SEO Audit on Your Business’s Website

by Megan Marshall
Friday, March 25th, 2022

If your website isn’t ranking in the search engine results pages (SERPs), you aren’t hitting the goals you should be. By performing an SEO audit, you will be given measurable results as to whether your site is following best practices. Specifically, it targets issues that are technical and structural. It also reveals competitive insights and [&hellip

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The Guide to the Google SERP: Everything You Need to Know

by Megan Marshall
Tuesday, March 22nd, 2022

Google is the big dog on campus. While there are other search engines out there, such as Bing and Yahoo, none of them can compete with its power. HubSpot found that 92% of the global search engine market share is taken up by Google. It also estimates that 5.6 billion search queries are being processed […]

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