Internet Marketing Category

How a WordPress Design Will Benefit Your Business

Written by Meredith Schraeder

You probably know others who have used WordPress to build and manage websites, but is it the right solution for your business’s website? Are you apprehensive about choosing this popular platform? Ease your mind and read on about the benefits and capabilities that WordPress has to offer. As a web design and SEO company, WEBii […]

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Ways to Measure Content Marketing Success

Written by Ruth Hawk

Content marketing holds a great deal of potential for businesses looking to increase brand recognition, profitability, and website performance. For example, it can generate three times as many leads as outbound marketing, while costing 62 percent less. Content marketing also tends to be more organic, and therefore harder to track, than traditional outbound marketing techniques. Judging the success of your content marketing campaign is possible, however. You simply need to know which metrics are most important, and how to understand those metrics. Here are a few of the metrics that, when viewed together, provide a picture of your content marketing success.

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5 Search Engine Optimization Tips for Website Videos

Written by Ruth Hawk

In order to use video to improve your search engine optimization performance (and earn more shares, more views, and more business), you need to spend time optimizing your videos for SEO. Here are a few tips for getting the most SEO juice out of each of your website videos.

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Outsourcing Website Content: 3 Questions Answered

Written by Ruth Hawk

If you feel ill equipped to produce consistent, high quality content for your website, you are not alone. In fact, 58 percent of marketers feel uncertain about their ability to produce high quality content.It is this lack of time and ability that has led to the popularity of outsourcing website content. Today, only about one-quarter of marketers keep all of their content creation in-house. To help you envision how outsourcing website content can actually benefit your brand and your business, here are the answers to 5 common questions about outsourced content and its advantages for small businesses.

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How to Create a Successful Blog Strategy

Written by Ruth Hawk

For websites looking to build visibility, brand loyalty, and business, blogging is the way to go. In order to achieve the qualities that allow a blog to stand out, you need to devote the same kind of careful attention and execution to it as you do to your web development and web design. And that means creating a blog strategy.

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Why Web Design Is Not Enough

Written by Ruth Hawk

With 89 percent of people in North America (equaling 320 million people) using the Internet, the necessity of an effective web design is clear. While an eye-catching appearance can certainly encourage website visitors to stay and explore your site, there are other factors that will (1 Get them there in the first place and (2 Convince them to stay.

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