Internet Marketing Category

Signs that Your Business Needs a Digital Marketing Agency

by Megan Marshall
Tuesday, December 27th, 2022

No matter the industry, today’s businesses rely on digital marketing. This is also known as online marketing. It is a type of marketing that uses electronic devices, such as smartphones and computers, to engage with customers. Strategies include posting on social media, investing in paid advertising, sending out email newsletters, and implementing best

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Understanding How Keyword Match Types Work

by Megan Marshall
Tuesday, December 6th, 2022

Keywords are the phrases that tell search engines about the content on your website. When a user types a query into a search engine, they are expecting to receive meaningful information. Essentially, the significance of keywords comes from the users themselves. Therefore, advertisers and marketers alike need to be smart about the keywords they choose [&h

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Prepare Your E-Commerce Store for Holiday Promotions

by Megan Marshall
Tuesday, November 29th, 2022

We are in the midst of the most wonderful time of the year. This is especially true for e-commerce businesses. Around the holidays, you hope to see an influx of shoppers who are buying gifts for their family and friends, with the convenience of doing so online. But the reality is, you cannot bank on […]

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What is the Value of Metadata to Search Engines and Users?

by Megan Marshall
Friday, November 11th, 2022

Picture this… You search for something on Google. This could be something like “best orthodontist in Austin.” Google provides you with hundreds of thousands of search results that could direct you to the perfect orthodontist for you. But of all of the links that you see, you aren’t going to blindly start clicking. Instead, you […]

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Stream Shoppable Content with Amazon Live

by Megan Marshall
Friday, October 28th, 2022

Amazon holds a massive claim over the e-commerce world. In fact, it is one of the most powerful companies ever. Its convenient products and services have reached millions of consumers around the world. But just because Amazon is so well-known and used doesn’t mean that it is easy to get items off the shelves. Sellers […]

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Pro Tips for Conducting Remote Interviews

by Megan Marshall
Tuesday, September 27th, 2022

Connecting with someone through a computer screen can be a challenge. Think about the times when you’ve been on Zoom and a colleague (or perhaps even yourself) has endured internet problems. It takes away from the experience of the interaction. And it’s safe to say that holding a remote interview is much less easy than […]

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National Non-Profit Day Spotlight: Four Fantastic Texas-Based Organizations

by Megan Marshall
Wednesday, August 17th, 2022

According to the National Center for Charitable Statistics, there are over 1.5 million non-profits registered in the United States. This list consists of educational, public safety, and charitable causes. Every year, on August 17th, National Non-Profit Day recognizes the missions of these organizations across the nation. The goal behind this day is to ed

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What Features Clients Expect to See on Engineering Websites

by Megan Marshall
Tuesday, June 21st, 2022

As an engineering company, you want to come across as professional as possible from someone’s first interaction with you. Many times, that first interaction is going to come from your website. Visitors will inevitably judge you based on the usability and readability of your web pages. So, even if you offer the highest quality aerospace […]

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