Internet Marketing Category
Web Design Tips for Compelling Blog Content
Creating and maintaining a blog can be an excellent way to support your search engine optimization efforts, build brand awareness, and establish your business as a leader in your industry. However, a blog only works if people actually read it. And people will only read your blog if they find it visually appealing and easy to digest once they land on that section of your website. To help you build blog content that is visually compelling, here are a few web design tips.
Read moreWhy Search Engine Optimization Brings in Qualified Traffic
Search engine optimization, also known as SEO, is a well-established strategy for improving your site’s rankings in online search results and earning your website more traffic. With 91% of all website traffic coming from links on the first page of the search results, it is clearly important to get your website in front of search engine users. However, one of the most important benefits of this marketing strategy is the fact that the web traffic it generates tend to be qualified leads who are easier to convert and more likely to engage with your business. Why does SEO provide such high quality traffic? Here are a few reasons.
Read moreHow to Identify Your Target Audience for Content Marketing
Building a content marketing campaign can help you to create more effective online and marketing communications. However, the first step in building this strategy actually has nothing to do with planning or writing content. Instead, the first step is to get to know the people for whom you will be creating your material.
Read moreHow to Measure Search Engine Optimization Success
When done right, search engine optimization has the potential to increase both traffic and leads to your website (in addition to raising brand awareness and trust among your target audience). Reaping those benefits is worth the consistent time and effort required to develop a robust SEO campaign. But, once you have a campaign in place, you will need to track certain metrics in order to determine whether or not your efforts are having the desired effect.
Read more5 Tips for Creating Search Engine Optimized Content
While the use of keywords has been the primary focus of search engine optimization since it earliest days, the reality is that more goes into SEO-optimized content than the smart use of targeted search terms. Now, as voice search explodes in popularity, it is even more important for businesses to focus not just on the use of keywords (important though that is) but also on broader content marketing strategies for creating material that both their website visitors and the search engine crawlers will love.
Read more
