Internet Marketing Category

Quick Tip: Mr. Tweet Can Get You Followers

by Bryan Lokey
Tuesday, February 24th, 2009

Update: The Mr. Tweet service is no longer available. Twitter is very similar to a large group conversation in that you must talk to people in order for them to talk to you. So as you try to build your Twitter network remember that the same rules of social dynamics apply. To be worth following […]

Wacky Wednesday in the PR House: Series 1, Part 1: Creating an Effective PR Plan

by Rachael Pierce
Wednesday, February 18th, 2009

We all need to have a plan. A plan to do the laundry. A plan to exercise. A plan to keep in touch with friends. A plan for your PR campaign. We need plans. Some of them are more trivial than others – a plan for your PR is not one of them. In order […]

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Easy Internet Marketing Part 1: Online Forums

by Jacqueline Sinex
Monday, February 16th, 2009

Even the most unusual hobbies have community websites dedicated to connecting people with similar interests. Do some quick searching and you are bound to find at least one forum related to your industry – or better yet, related to your target audience. If you are selling baby products, then joining a forum dedicated to new […]

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Knowing Your Target Audience is Paramount

by Rachael Pierce
Thursday, February 5th, 2009

Everyone wants to make the most out of their marketing efforts. You are most likely spending money, and hoping for a steadfast return. There are a few basic areas you can cover to help aid your efforts. One thing people often forget to do is thoroughly analyze their target market/audience before they begin their campaign. […]

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5 Techniques to Drive Traffic

by Bryan Lokey
Tuesday, February 3rd, 2009

Internet marketing has quickly become overrun with people willing to give suggestions. The methods they suggest run the gambit from reasonable to absurd. This litany of suggestions can often leave people confused and unsure of whose opinion to trust. Worst of all, what is often lost in all of these suggestions is the simple and […]

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What Internet Marketing Has the Best ROI?

by Jacqueline Sinex
Monday, January 26th, 2009

Update: Angie’s List has since been renamed Angi, and Google Adwords has since been renamed Google Ads. This question is actually more like a challenge. The first part of the answer probably disappoints you: it depends. The best marketing tool depends on things like your industry, your audience, and your goals, among other things. To […]

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Hail to The Thief: How Obama Stole the Hearts of America and Taught Us All About Business Marketing

by Bryan Lokey
Tuesday, January 20th, 2009

There are two kinds of internet marketing, the kind that works, and the other kind. Mimicry has become less a form of flattery, and more of a standard operation procedure, so who better to mimic than the man who marketed himself so well that he became one of the most powerful men in the world. […]

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