Internet Marketing Category

Easy (and Free) Link-Building Techniques

by Morgan
Friday, November 13th, 2009

You need “link juice” to increase your site’s ranking in the SERPs. Here are a few easy, free link-building tactics that can be used by any business owner! Donate your services to a good cause or have an event that will draw media attention. Remember to take lots of pictures and videos for posting on […]

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Quick Tip: The Power of YouTube

by Morgan
Monday, November 2nd, 2009

Still racking your brain to come up with a quick way to build links to your website and increase your online exposure? Fact: YouTube consistently ranks as a Top 5 Search Engine; last month alone it was used by 125.5 million Americans. YouTube, like every search engine, uses its own algorithm and delivers unique results… […]

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Advantages of Outsourcing SEM

by Morgan
Friday, October 16th, 2009

If your company is serious about seeing significant ROI from its search marketing efforts, it’s a good idea to hire an outside firm. Oftentimes, tedious hours of link building and keyword research are assigned to the intern… the secretary will tweet to an audience of three followers once a week… and every once in a […]

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Google Says Buh-Bye to Meta Keywords

by Jacqueline Sinex
Tuesday, September 22nd, 2009

Have you heard? After years of speculation, it’s official: Google’s Matt Cutts stated that Google’s indexing formula ignores the ‘keywords’ meta tag. What does this mean? The meta keywords tag does nothing for your position on Google. However, they are still used by many other search engines and directories, so don’t b

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Tech Tips: Put a Twitter Badge on Your Page

by Bobby Martinez
Wednesday, September 16th, 2009

Update: TwitStamp.com no longer exists. It is also important to note that the Twitter badge has since been dubbed the Verified badge. Twitter is one of the hottest trends on the internet right now. For those of you not in the know, it’s what is called a microblogging service. It’s basically a page that stores […]

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Social Media: Not Just a Fad

by Morgan
Sunday, September 13th, 2009

Fads of the Decades 1960s: tie-dye, lava lamps, and ouija boards 1970s: tetherball, pet rocks, and Farrah Faucet hair 1980s: parachute pants, Rubik’s cube, and Jazzercise 1990s: Tamagotchi, chat rooms, and spandex 2000s: Crocs, Hannah Montana, and… social media?? Consider the Following (Adapted from Erik Qualman’s Article, Social Media:

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Quick Tips: Interactive Media Frenzies

by Jacqueline Sinex
Monday, August 3rd, 2009

2009 is proving to be a turning point in the number of small business owners who have asked us about using audio and/or video media in their websites. But while awareness of these interactive mediums has grown, it isn’t always advisable to start plastering video and audio files all over your website. Remember to go […]

An Easy Traffic Boost: Contests

by Jacqueline Sinex
Monday, June 8th, 2009

If you are looking for a way to encourage people to visit (and revisit) your website, try an age-old marketing tool: a contest. Think of a simple give-away item that relates to your business – small items could be: a book by an industry author, a how-to publication that you wrote, a white paper, t-shirts, […]