Internet Marketing Category

5 Tips for Creating Search Engine Optimized Content

Written by Ruth Hawk

While the use of keywords has been the primary focus of search engine optimization since it earliest days, the reality is that more goes into SEO-optimized content than the smart use of targeted search terms. Now, as voice search explodes in popularity, it is even more important for businesses to focus not just on the use of keywords (important though that is) but also on broader content marketing strategies for creating material that both their website visitors and the search engine crawlers will love.

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Why Visitors Can’t Find Your Facebook Page: 2.0

Written by Jacqueline Sinex

If you have followed our blog topics in the past, you may be familiar with our popular post What Can’t Visitors Find My Facebook Page?  It tackled some common issues that small business owners were having with their Facebook Pages not coming up in a Facebook searches. Since then, a lot has changed in the […]

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Online Marketing Myths, Debunked

Written by Ruth Hawk

Online marketing, also known as digital marketing, is a potentially lucrative approach for many businesses. With billions of dollars ($453 billion, to be exact) in online sales up for grabs every year, and with the ever increasing prevalence of mobile devices, it only makes sense for businesses to direct their marketing efforts toward the digital sphere. To help you take a more effective and profitable approach to online marketing, here are a few myths, and the truth behind them.

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4 Digital Marketing Trends to Watch for in 2018

Written by Phillip Smith

If you are looking to stay ahead of your competitors, it is important to prepare for and anticipate any upcoming trends that may change the digital marketing landscape. Luckily for you, we have done some research that might help you in your quest for better digital marketing in the year 2018.

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Search Engine Optimization Trends for 2018

Written by Ruth Hawk

If there is one constant in the world of search engine optimization, it is the fact that trends and best practices are always changing. Fueled by adjustments to Google’s algorithms, by user behavior, and by technological advancement, these changes mean that any business trying to improve its visibility in the search results needs to constantly be reevaluating their strategies. As we enter 2018, it is becoming clear that this type of flexibility will continue to be an important factor in running successful SEO campaigns. Users are rapidly changing how they approach Internet searches, while changes to Google’s approach to SERPs and expectations regarding user experience mean new opportunities for businesses.

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Holiday Content Marketing Tips for E-Commerce Websites

Written by Ruth Hawk

Gearing up for the holiday season means more than just refreshing your web design and web development efforts (Although those are important as well). It also means injecting your content marketing strategy with material that is relevant, engaging, and designed to move shoppers along the holiday sales funnel. To that end, here are a few tips to help you create a compelling holiday content marketing strategy for your e-commerce website.

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How a WordPress Design Will Benefit Your Business

Written by Meredith Schraeder

You probably know others who have used WordPress to build and manage websites, but is it the right solution for your business’s website? Are you apprehensive about choosing this popular platform? Ease your mind and read on about the benefits and capabilities that WordPress has to offer. As a web design and SEO company, WEBii […]

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Ways to Measure Content Marketing Success

Written by Ruth Hawk

Content marketing holds a great deal of potential for businesses looking to increase brand recognition, profitability, and website performance. For example, it can generate three times as many leads as outbound marketing, while costing 62 percent less. Content marketing also tends to be more organic, and therefore harder to track, than traditional outbound marketing techniques. Judging the success of your content marketing campaign is possible, however. You simply need to know which metrics are most important, and how to understand those metrics. Here are a few of the metrics that, when viewed together, provide a picture of your content marketing success.

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