Internet Marketing Category

What is Online Marketing?

by Jacqueline Sinex
Tuesday, September 8th, 2015

Ten years ago, when Google was still a rising star, online marketing was simpler. So what is online marketing like today?

Internet

Is Search Engine Advertising Right For My Business?

by Jacqueline Sinex
Friday, August 7th, 2015

To determine which of these types of online marketing is the best fit for your business (or if maybe both are a good fit), it is important to understand how they work and the differences.

search engine advertising

Interesting Trends in Web Design That Affect Business

by Jacqueline Sinex
Thursday, June 25th, 2015

Trends in consumer behavior have changed, and people are more savvy with technology and more attracted to Internet media, regardless of age or demographic.

mobile web design

How Do Content Marketing and SEO Interact?

by Ruth Hawk
Thursday, June 11th, 2015

The advantages of SEO are well known. Through the skillful implementation of links, keywords, and other techniques, websites can improve both their rankings in Google search results and their conversion rates. Just as important to strong rankings and conversions, however, is content marketing. The practice of creating relevant, engaging content is an ess

Writing and Content Marketing for SEO

Content Marketing Workshop Recap

by Jacqueline Sinex
Friday, May 29th, 2015

On May 20th, WEBii hosted a workshop called Content Marketing for Small Businesses and Non-Profits. Co-presented with Jessica Scanlon of Hot Dog Marketing, we covered various topics related to the landscape of online content. We were happy to see a variety of business owners and non-profit organization administrators attend. Participants included a pro

WEBii Event content marketing Workshop

5 Ways to Improve Online Form Conversions

by Jacqueline Sinex
Wednesday, May 13th, 2015

Website design today is more than just a pretty face because businesses want to utilize the website as a true marketing tool that generates leads. A common tool used in online marketing is a form that encourages visitors to fill out some information. These forms can take a variety of shapes and sizes; some may […]

online form conversion

Tips for DIY SEO in 2015

by Ruth Hawk
Friday, May 8th, 2015

Small businesses often wonder how to improve their SEO rankings on a limited budget. The good news is that there are many things a small business can do to improve its rankings.

Google Doodle example

7 Ideas to Improve Conversion in Your Online Store

by Jacqueline Sinex
Wednesday, April 22nd, 2015

Establishing a solid shopping cart and web design is a start, but converting visitors into sales in an ongoing science.

Selling products online