E-commerce Category

10 Holiday Marketing Mistakes You’re Probably Making

by Ruth Hawk
Monday, December 2nd, 2019

Billions of dollars are on the line during the holiday season. Savvy marketing can help you earn a larger share of this money, even if you are a small business instead of a major retailer like Amazon. In order to make the most of your holiday marketing, however, you have to avoid some common mistakes. […]

website holiday mistakes broken ornament concept

Simplify the Checkout Process for Better Results

by Ruth Hawk
Wednesday, November 13th, 2019

With about 70 percent of customers leaving the checkout process early, it is important for your bottom line to create a process that consumers enjoy and trust.

4 Simple Ways to Reverse Shopping Cart Abandonment

by Ruth Hawk
Monday, October 14th, 2019

Shopping cart abandonment is a common problem among e-commerce websites. Overall, about 78 percent of people abandon a shopping cart after adding one or more items. Sometimes, they leave before beginning the checkout process. At other times, they leave at some point during checkout. Either way, these lost customers represent lost profits. For businesses

shopping cart abandonment advice

Security Solutions for E-Commerce Payment Integration

by Ruth Hawk
Sunday, September 15th, 2019

Integrating payment gateways into your e-commerce website is a necessary step if you are to conduct online transactions with your customers.

Verify for a Sale

Web Application Development Myths to Avoid

by Ruth Hawk
Monday, March 25th, 2019

Here are three myths about web development to avoid, and the steps you should take to maximize your custom application development instead.

internet web application

Holiday Gift Guides: 5 Reasons to Add One to Your E-Commerce Website

by Ruth Hawk
Monday, December 3rd, 2018

American consumers are set to spend almost $800 each on holiday gifts this year. They are welcoming suggestions for where to spend those dollars. In fact, more than half of shoppers want, and use, guidance from retailers to help them choose the presents they buy. If that statistic alone isn’t enough to get you started […]

Gift box and red ribbon

Tips for Promoting Holiday Products on Your E-Commerce Website

by Ruth Hawk
Saturday, November 24th, 2018

Between now and the end of December, website visitors will have one goal: To find holiday gifts to purchase. With more than a hundred billion dollars up for grabs, successfully promoting your holiday products on your e-commerce website is critical to a profitable season. Begin now! Implement promotional strategies that make it easy for visitors […

Rooster tablet

Holiday Content Marketing Tips for E-Commerce Websites

by Ruth Hawk
Friday, December 8th, 2017

Gearing up for the holiday season means more than just refreshing your web design and web development efforts (Although those are important as well). It also means injecting your content marketing strategy with material that is relevant, engaging, and designed to move shoppers along the holiday sales funnel. To that end, here are a few tips to help you c