Posts Tagged E-commerce

How to Capture Last Minute Holiday Sales on Your E-Commerce Website

Written by Ruth Hawk

The holiday shopping season is quickly coming to a close. Capture last-minute sales through your e-commerce website with a few smart techniques.

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5 Custom Web Design Tips for the Holidays

Written by Ruth Hawk

Look the holiday part by creating a custom web design. A festive look will help put customers in the shopping spirit and earn you the holiday sales you want.

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The Wonderful World of Payment Gateways

Written by Jacqueline Sinex

Payment gateways. Why do we need them, how do we integrate them and how should we test them? Learn more about the often overwhelming world of online payments that website owners and web developers face.

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How to Prepare Your E-Commerce Website for the Holidays

Written by Ruth Hawk

Even if you already have a compelling and profitable site, there are a number of things you can do to make it even more effective during the holidays.

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Ecommerce Website Development: Tips for Maximizing Sales

Written by Ruth Hawk

Ecommerce website development has objectives that are different from those you encounter in other forms of web development. While other websites may focus on entertaining or educating the consumer, the almost exclusive goal of an ecommerce site is to encourage the visitor to make a purchase. Creating a site that effectively guides visitors toward this […]

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Selling Services with a Long Buying Cycle on Websites

Written by Jacqueline Sinex

Businesses that offer a service with a large ticket price or an emotional component often experience a longer buying cycle.  By buying cycle, I mean that there is a customized consultation with the prospect, maybe a lengthy proposal, and in some cases the buyer is not immediately ready to sign the contract because additional preparation […]

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What Merchants Want in E-commerce

Written by Jacqueline Sinex

Over the years, I have had a lot of conversations about e-commerce.  Most of these conversations start out with a merchant (a business trying to sell something) expressing a desire to sell online, but having no grasp of where to start.  They just know they want to sell products. So then we start talking about […]

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E-commerce: 4 Follow Up Marketing Tips

Written by Jacqueline Sinex

When you have an e-commerce site, you have ample opportunities to re-market to your customer base.  Maybe you didn’t know it, but there are several of these opportunities right at your finger tips. 1. Product reminders. Some shopping carts come equipped with this feature, such as Zen Cart.  After the checkout process is complete, the […]

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