WWW Learning Center Category

The Importance of Local SEO

by Ruth Hawk
Monday, April 24th, 2017

There are many reasons to pursue local SEO, not least being the huge potential it has to boost business for companies. What follows is a look at some of the biggest reasons to consider incorporating it into your search engine optimization efforts.

Tips for Creating an Intuitive E-Commerce Website

by Ruth Hawk
Monday, April 17th, 2017

Intuition guides people’s behavior online just as much as it does in other areas of life. Creating a site that supports this intuitive approach can help you to earn more sales from potential customers. Here are some ways in which you can make your e-commerce website more intuitive while also maintaining the unique and individual feel that will allow yo

online store ecommerce

The Biggest Challenges Merchants Will Face with New E-Commerce

by Jacqueline Sinex
Friday, April 7th, 2017

When a store merchant decides to start selling online, they often don't realize the challenges they will encounter. Is e-commerce scary foreign territory?

store owner thinking about e-commerce

Long-Tail Keywords and SEO: An Overview

by Ruth Hawk
Monday, April 3rd, 2017

The use of long tail keywords has become increasingly important to the success of any search engine optimization campaign. Not only do they make it easier and less expensive to attract the qualified leads a website needs, but they also mesh with the need to address changes in how people search. What follows is a look at long tail keywords and how they ca

measuring up - long tail keywords

Voice Search and SEO: Understanding the Trends and How to Make Them Work for You

by Ruth Hawk
Monday, March 20th, 2017

Voice search is enjoying a rapid growth in popularity, and, its growth is likely to continue. The growth of voice search necessitates a new approach to search engine optimization. Achieving this kind of search engine optimization means understanding the trends driving voice search and how they impact website development and content creation.

Search Engine Marketing Techniques to Maximize Conversions

by Ruth Hawk
Friday, March 10th, 2017

Search engine marketing has an important role to play in supporting the online marketing efforts of businesses. With the right techniques, you can maximize conversions and minimize the cost of running your SEM campaign. Here are a few of those techniques.

Working desk showing seo, sem, ppc plan

A Few Reasons to Promote Your E-Commerce Website Through Social Media

by Ruth Hawk
Friday, March 3rd, 2017

Social media is one of the methods consumers are now using to make their purchasing decisions. And, with the almost ubiquitous use of social media among consumers, absence from social media can mean losing out on the many benefits it provides. Here are a few factors to consider when deciding whether your e-commerce website should use social media.

social media likes and website promotion

Why Should Small Businesses Have a Website?

by Ruth Hawk
Thursday, February 23rd, 2017

Small business does not have to mean small impact. With the advent of the digital age came an opportunity for small businesses to expand their reach beyond their local circle. Website development offers a one-of-a-kind opportunity to build your small business.