Tips for Giving Your Web Designer Helpful Feedback

By Maisie Cantrell, Wednesday, July 29, 2020
getting awesome feedback

Providing feedback to your web designer about your new website can be a challenging task.

Maybe you are unfamiliar with the industry’s lingo, or maybe you are struggling to accurately convey your preferences and thoughts about the site’s design. The key is to take your time and review the site’s design more than just once so that you can fully absorb all of the elements. Then, you can begin providing your designer with constructive feedback that will help them create the website of your dreams. Below are some tips for giving your web designer valuable feedback.

Look at Other Websites

When you are first starting out, look at really bad websites and look at breathtaking ones. This will give you an idea of what you want to strive for and can even help you to define what you don’t like. Be sure to note the look, feel, and function of the websites you are drawn to and those that you strongly dislike. Having examples of other websites to use as a reference can help your web designer to better understand what you are looking for when you aren’t sure how to put it into words.

Consider Your Colors

Carefully picking the colors used in your web design is particularly important when you are starting a new company, as branding is an integral part of gaining traction in today’s market. When choosing new colors for your site, you should ask yourself the following questions:

  • Do the colors complement each other?
  • Do the colors convey what you want them to?
  • Is there too much/not enough color used throughout the site?
  • Are the colors the correct shades?

team reviewing project plans

Avoid General Statements

When you are explaining what you want in your design, try to use concrete examples of things you are feeling. Generalities can be difficult for web designers to work with. For example, saying the site appears too “bland” can be hard to understand. Instead, attack the issues of your site’s blandness by specifying what you think makes your site bland. Is it the color scheme? The fonts? The images? Challenge yourself to find at least one concrete example of what you are thinking. This can help designers to better grasp what you are feeling, which allows them to make changes that more accurately reflect what you want.

Photos and Content Can Change

Remember that the content throughout your site can change. The initial design mockup images and text are not the focus of the actual web design, and simply serve as a placeholder for whatever content you desire. This means that you should shift your focus to how the various content elements work on your web page. For instance, is there a photo being used as a background image? Do you like the positioning of the banner at the top of the page? These are the kinds of questions you should be asking yourself rather than focusing on the content itself.


Are you ready to take the plunge into designing your new website? If so, keep the above tips in mind when the time comes to provide your web designer with helpful feedback. You and your designer will thank us later!

Posted in: Austin Web Design, How To, Small Business, Web Design, Web Design Resource, WordPress web design, WWW Learning Center

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