Web Design Resource Category

5 Pages Most Web Designs Should Include (That You May Not Have Thought of)

Written by Ruth Hawk

Whether people realize it or not, they expect to find certain pages on all of the websites they visit. For example, 52 percent of people who end up on a company’s homepage go looking for an About Us page (and more than 80 percent of them expect to find it off the homepage, in case you were wondering where to put it). And most people would be a little confused (and put off) if they could not locate a services page, product pages, or a contact page. Of course, those pages, along with the homepage, are the obvious choices when planning your website’s layout. However, there are other types of web pages that should also appear on most sites. Although less well known, they also have a significant impact on the appeal and overall effectiveness of your website.

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Tips for a Web Design that Is Customer Support Friendly

Written by Ruth Hawk

Customers can be skittish when it comes to making a purchase. An unanswered question, an unsatisfactory checkout process, a second or two of extra page load time, and they can be off to another website, and you can be out a sale. That is why customer support is so important: It allows you to connect with customers at the critical juncture when they have encountered a question or a problem but have not yet decided to leave your site. There are many elements that go into effective customer support. One of these elements is how your web design contributes to effective customer support. Here are just a few tips for creating a web design that is customer support friendly so that your site can allow your customers to effectively engage with your brand.

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4 Concerns Regarding Single Page Web Design

Written by Ruth Hawk

With single page websites gaining popularity as one of this year’s major web development trends, it may be tempting to adopt the practice for your own website. There is, after all, no denying the beauty of most of these sites, and their mobile friendliness is a great advantage. However, single page web design has a number of drawbacks that make it a less than ideal choice for many businesses. Small businesses in particular may suffer from pursuing this web development trend. What could possibly be wrong with creating a visually stunning, single page display of your website’s information? Here are a few ideas.

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Post-Holiday Web Design Tips that Can Help You Boost Sales

Written by Ruth Hawk

The post-holiday sales lull is infamous among retailers. The profitable buying frenzy of November and December turns into a very quiet few months as consumers recover from their holiday spending and stay indoors thanks to colder weather. Addressing the holiday lull across all of your marketing efforts is often the best approach to boosting sales between January and March. These efforts should include your web design, which can be used to promote new deals and encourage engagement with your brand even during the quietest time of the year.

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When Breaking Web Design Rules Might Work for You

Written by Ruth Hawk

Web design has evolved as quickly as has the Internet as a whole. Along with that development has come certain rules, or best practices, that have proven themselves useful in guiding the development of appealing and effective websites. However, occasionally, as the saying goes, rules are meant to be broken, and occasionally, great web design comes when the rules are left behind. However, there are a few qualities that are true of successful forays into new web design territory.

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Dress Up Your Custom Web Design: The Use of Color in Communicating Your Message

Written by Ruth Hawk

Because color is so ubiquitous, its importance is often overlooked when it comes to web design. However, color is actually one of the most effective elements of custom web design. While there are as many ways to use color in web design as there are web pages, there are a few tips, tricks, and psychological facts that can help guide you toward more visually appealing web pages.

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