How To Category

10 Checkout Tips for Improving Conversions on Your Custom E-Commerce Website

Written by Ruth Hawk

As the owner of an e-commerce website, you know how important the checkout process is, because it is the point at which the customer converts from merely being interested in your merchandise to actually committing to a sale. However, did you know that the checkout process is also one of the times that you are most likely to lose a sale? For example, shopping cart abandonment in the first quarter of 2017 was about 75 percent globally.
That is a staggering amount of potential business lost.

The key to cutting down on your abandonment rate and taking advantage of this potential business is to create a checkout process for your custom e-commerce website that caters to your customers’ needs and expectations.

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Post-Holiday Web Design Tips that Can Help You Boost Sales

Written by Ruth Hawk

The post-holiday sales lull is infamous among retailers. The profitable buying frenzy of November and December turns into a very quiet few months as consumers recover from their holiday spending and stay indoors thanks to colder weather. Addressing the holiday lull across all of your marketing efforts is often the best approach to boosting sales between January and March. These efforts should include your web design, which can be used to promote new deals and encourage engagement with your brand even during the quietest time of the year.

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Black Friday/Cyber Monday 2017: What It Looked Like and What It Means for E-Commerce Websites

Written by Ruth Hawk

By any measure, Black Friday/Cyber Monday 2017 (Also known as BFCM, or simply Cyber Week), was a success. More items were purchased, more total sales were accrued, and profits grew more significantly than at any other point in the history of the week. Here is a look at some of the most important statistics and insights to be gained by e-commerce websites regarding BFCM.

Posted in : E-commerce,How To
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Holiday Content Marketing Tips for E-Commerce Websites

Written by Ruth Hawk

Gearing up for the holiday season means more than just refreshing your web design and web development efforts (Although those are important as well). It also means injecting your content marketing strategy with material that is relevant, engaging, and designed to move shoppers along the holiday sales funnel. To that end, here are a few tips to help you create a compelling holiday content marketing strategy for your e-commerce website.

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5 Tips for Creating Effective Holiday Landing Pages

Written by Ruth Hawk

When it comes to holiday marketing, landing pages are an invaluable aspect of your e-commerce website. Not only do they serve as the place where visitors land after clicking on your email links, organic search results, and targeted holiday promotions, but they also serve as the first impression most of these visitors will have of your website.

As a result, your holiday landing pages must be designed to (1 Make a positive impression and (2 Drive conversions. While effective landing pages are important all year, there are a few steps you can take to strengthen those pages specifically for the holiday shopping season. What follows is a look at a few tips for sprucing up the messaging and web design of your holiday landing pages.

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Web Development Steps to Take to Prepare Your Website for Holiday Traffic Spikes

Written by Ruth Hawk

With Black Friday, Cyber Monday, and the entirety of the holiday shopping season on the horizon, now is the time for businesses to make sure that their web design and web development are sufficient to withstand the influx
of traffic they are about to experience. With Black Friday and Cyber Monday crowds having taken down the websites of businesses as large as Best Buy and Wal Mart in the past, no one is immune to the potential slow downs and crashes that can occur if a website cannot handle the influx of traffic created by holiday shopping and holiday sales. Here are a few steps to take in the coming weeks to help you ensure that your website can handle any volume of traffic.

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