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Tips for E-Commerce Websites During the Summer Lull

Written by Ruth Hawk

If you feel as if the business you earn from your e-commerce website slows down in the summer, it’s not just your imagination. Sales can drop by up to 30 percent over the summer. However, all is not lost. While your summer sales may never be as vibrant as your Thanksgiving and Christmas profits, you can still encourage spending during July and August by implementing a few savvy techniques.

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Reasons to Future Proof Your E-Commerce Website

Written by Ruth Hawk

Your e-commerce website is your company’s lifeblood. Through it, you earn the sales, brand recognition, and customers you need to thrive as a business. And that means that you cannot be satisfied with simply creating a look that looks and works great today. Called future proofing a website, taking steps to ensure that your site continues to keep up is important. Here are just a few reasons to build a site that is prepared to wow visitors, not just now but over the long term.

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Benefits of Making Online Event Registration Part of Your Website Development

Written by Ruth Hawk

Event registration has a number of advantages. However, manual registration can be time consuming and expensive. It requires manpower and resources that your business may not necessarily possess. That is why online event registration can be a useful part of your website development.

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How to Measure Search Engine Optimization Success

Written by Ruth Hawk

When done right, search engine optimization has the potential to increase both traffic and leads to your website (in addition to raising brand awareness and trust among your target audience). Reaping those benefits is worth the consistent time and effort required to develop a robust SEO campaign. But, once you have a campaign in place, you will need to track certain metrics in order to determine whether or not your efforts are having the desired effect.

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5 Tips for Creating Search Engine Optimized Content

Written by Ruth Hawk

While the use of keywords has been the primary focus of search engine optimization since it earliest days, the reality is that more goes into SEO-optimized content than the smart use of targeted search terms. Now, as voice search explodes in popularity, it is even more important for businesses to focus not just on the use of keywords (important though that is) but also on broader content marketing strategies for creating material that both their website visitors and the search engine crawlers will love.

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Outdated Web Design Trends

Written by Ruth Hawk

When it comes to web design, best practices tend to come and go. Keeping up with these trends is important, because a fresh and modern website reflects positively on your business. Unfortunately, there are some trends that seem to persist despite being outdated or even counterproductive. The following are a few such practices that have outlived their usefulness. If one or more of them appear on your website, it might be time to consider a change.

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