How To Category

Create an Impact with a Business Intro Video

by Megan Marshall
Tuesday, September 13th, 2022

Your business needs to make high-quality visual content. It will go on your website or social media channels to attract visitors and, eventually, increase your sales. And why is that? Because people love photos and videos! They are a great way to keep users engaging with you and spend more time on your pages. One […]

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How to Prepare Website Content

by Megan Marshall
Wednesday, August 24th, 2022

Whether you are building a brand new site or are redesigning your current one, you are going to need to think about how to best explain your business to your audience. Learn all about how to execute your website content creation through our new quick tip video. Tips for Website Content Creation Make the time […]

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How to Reduce Your Shopping Cart Abandonment Rate

by Megan Marshall
Friday, August 19th, 2022

Have you ever added a product to your online cart and ended up not buying it? E-commerce businesses face this problem constantly. Shopify has even reported that 69.57% of shopping carts are abandoned. This means that a considerable amount of money is slipping through the fingers of the owner. Of course, this is a major […]

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How to Create an Accessible Online Classroom

by Megan Marshall
Friday, July 15th, 2022

Accessibility is necessary to consider in any web-based project. Every site should provide equal access to those with disabilities. This means that they will have access to information and interaction in the same way that every other internet user does. While some accessibility solutions are arguably more complex than others, they all come together to [&

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Anyone Can Write!: The Guide to Publishing Your First Business E-Book

by Megan Marshall
Tuesday, July 12th, 2022

E-books, or electronic books, are exactly what you think they would be. They are book files that you can read on a device, rather than in a printed copy. No matter what size device you are accessing them on, they are able to fit your screen so that you can easily follow along. This goes […]

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How to Optimize Your Restaurant’s Web Presence

by Megan Marshall
Tuesday, May 17th, 2022

Small business owners should pay attention to the trends in their industry. One thing to be aware of, across the board, is that having a web presence is becoming exceedingly necessary. As a restaurant, you are competing with all of the other food service options in your area. Odds are, they already have a presence. […]

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What is PPC Advertising and How Do I Use It?

by Megan Marshall
Tuesday, April 12th, 2022

Pay-per-click (PPC) advertising is all about generating leads and increasing sales. It’s also dependent on relevance in order to build brand awareness. Think back to a time when you were searching on Google for a product or service. Maybe you wanted to know where you could get a good web host, so you typed the […]

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The Complete Guide to Running a Business in the Age of Hybrid Work Models

by Megan Marshall
Friday, April 8th, 2022

The wave of remote work crashed into us when the pandemic began. Despite the move back toward in-person conferences and meetings, we continue to enjoy the luxury of working straight out of our homes. It has even been projected that, by the end of this year, 25% of professional jobs in North America will be […]

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