Marketing Archives

The 4 Qualities that Define Relevant Content

by Ruth Hawk
Friday, February 17th, 2017

The term “relevant” gets thrown around quite frequently in discussions about website content. However, the term itself is a bit generic. What, for example, makes for relevant content? While the specific form that relevancy takes depends on your business and your target audience, there are four qualities that are present in all effective content marke

How to Do Keyword Research

by Ruth Hawk
Monday, January 16th, 2017

Keyword research is an important step in setting up a successful search engine optimization campaign. By learning how to brainstorm, research, and evaluate keywords, you can more successfully choose keywords that will contribute to your website's success.

Why SEO Performance Guarantees are B.S.

by Jacqueline Sinex
Friday, December 9th, 2016

As SEO differs from paid advertising, there are many reasons why performance-based guarantees are difficult. Learn how to recognize a good SEO company and what they should be doing.

4 Ways to Create Effective Holiday SEO for your Custom E-Commerce Website

by Ruth Hawk
Friday, November 18th, 2016

The holidays provide a unique opportunity to boost sales for your e-commerce website. Here are a few ways to use SEO to capture more of those sales.

Voice Search Optimization Tips

by Ruth Hawk
Tuesday, September 27th, 2016

There is a shift occurring in the method people use to conduct many of their online searches. How does mobile voice search effect your SEO strategy?

Social Media Strategies to Improve Your SEO

by Ruth Hawk
Monday, August 15th, 2016

Did you know that social media can strengthen your search engine optimization efforts? While SEO is often thought of as relevant only for websites, a company’s presence on social media channels (such as Facebook, Twitter, and even Pinterest) can influence its SEO performance. Google recognizes that a business’ performance on social media is one indic

A How-To Guide to Developing a Content Marketing Strategy

by Ruth Hawk
Tuesday, June 28th, 2016

While content has always been an important part of marketing, it is now indisputably one of the most critical elements of any online presence. More than 2 million blog posts are created every day, and more than 60 percent of marketers create at least one new piece of content per day. If you want to […]

6 Tips for Succeeding at Local SEO

by Ruth Hawk
Friday, June 17th, 2016

Local SEO (search engine optimization that takes into account a specific area, such as a town or a city) is becoming increasingly important thanks to the rise of mobile devices. In fact, about half of all searches on a mobile device are local searches. This is in addition to the 34 percent of local searches […]

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