Marketing Archives

Beach Bums: Reaching Your Clients Outside of the Office

by Brian Disbot
Thursday, July 19th, 2012

With summer in full swing and Independence Day in our rearview mirror, we tend to lose focus on business due to the heat and wealth distractions that come with this lackadaisical season. If we could, we’d spend our days lounging by the pool, grilling with the family, or out on the lake. The fact remains, […]

Your Internet Stamp: Domain Names

by Brian Disbot
Tuesday, March 6th, 2012

Domain names are a key component of every website. Establishing a domain name is one of the first tasks completed when setting up a new site. Making a memorable, effective domain name is easier than you may think. Because this is such an important gateway to your business, here are a few suggestions for picking […]

E-Commerce: 4 Follow Up Marketing Tips

by Jacqueline Sinex
Saturday, October 15th, 2011

When you have an e-commerce site, you have ample opportunities to re-market to your customer base. Maybe you didn’t know it, but there are several of these opportunities right at your fingertips. 1. Product reminders. Some shopping carts come equipped with this feature, such as Zen Cart. After the checkout process is complete, the confirmation

A Happy Internet: E-Receipts

by Jacqueline Sinex
Monday, August 22nd, 2011

We like to talk about “going green”. People, as well as companies, are hunting for ways to save the environment, save money, and be more “green”. I have always thought that it seems wasteful to print out so many paper receipts at retail stores. Especially the longer than necessary receipts I get from the pharmacy […]

The Power of Daily Deal Sites

by Jacqueline Sinex
Wednesday, May 25th, 2011

The rapid growth of “daily deal” websites like Groupon is truly exceptional. It seems like every time I turn my head to grab the mouse, there is a new ad for another social “deal of the day” or coupon website asking me to register. The list is vast – Groupon, Morgan’s Deals, Living Social, Facebook […]

Handling Negative Reviews Online

by Ally Hugg
Friday, December 17th, 2010

Update: Google Places is now called Google Business Profile. These days, when potential customers want to find out information about your business or service, they turn to the internet. They rely on Google search results not only for links to your website but also to see what people are saying about you. By simply typing […]

Top Tools for the Working Mom

by Jacqueline Sinex
Monday, November 8th, 2010

Update: The Working Mother magazine is no longer producing content. In a November 2010 issue of Working Mother magazine, LinkedIn was cited as a “top tool” for working moms: “The ability to multitask is a must for the working mom. LinkedIn is one of the tools you can use to maintain your work-life balance while […]

When People Use Social Media for Business

by Jacqueline Sinex
Thursday, October 28th, 2010

Update: The Austin American Statesman article is no longer available. I am intrigued when I learn that regular business professionals are using social media tools like Facebook and Twitter as a primary part of their communication strategy with customers, and in turn actually generating business from it. An October 2010 article published in the Austin [&h

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