Digital Marketing Category

Why It’s More Important Than Ever To Care About Mobile Web Design: The Mobile-First Shift

Written by Jacqueline Sinex

You may have noticed that you recently received notifications from your Google Search Console that your site has been updated to mobile-first indexing. If you were not already thinking about your website’s mobile experience, this is a big clue that you need to get on board. The reason for this shift is that the monster of all search engines now recognizes that mobile searchers represent the majority of their users. Search engines always have a goal to serve the best information to their users. To do that, they need to consider the devices they are using and how they are searching for the information.

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Must-Have Search Engine Optimization Skills

Written by Ruth Hawk

Some business owners mistakenly try to treat search engine optimization as a skill they can pick up in a weekend of study or a free online class. The reality, however, is that SEO is a field of expertise that requires full time professional commitment from experts. And when you start looking for SEO experts to help you build the online visibility of your website, you need to find those who have the right skill sets to get the job done. What follows is a look at what the most important skill sets are and how to find a professional who has the right ones for your SEO needs.

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How Texas is Surviving the Web

Written by Jacqueline Sinex

Texas is a big state, with a lot of businesses and organizations big and small. A 2016 report by the U.S. Small Business Administration counts 2.4 million small businesses registered in Texas alone. That means it has a lot of websites, too. Between data compliance scares, industry shifts and technology innovations, how does Texas survive […]

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Online Marketing Myths, Debunked

Written by Ruth Hawk

Online marketing, also known as digital marketing, is a potentially lucrative approach for many businesses. With billions of dollars ($453 billion, to be exact) in online sales up for grabs every year, and with the ever increasing prevalence of mobile devices, it only makes sense for businesses to direct their marketing efforts toward the digital sphere. To help you take a more effective and profitable approach to online marketing, here are a few myths, and the truth behind them.

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SERP Features and Search Engine Optimization: A Glossary

Written by Ruth Hawk

This year, features on the search engine results pages (SERPs) are continuing to evolve, while their value to search engine optimization becomes ever more apparent. These additions to the traditional organic links in the search results offer users quick access to detailed information about sources and about the topics of their search. To help you get a better grasp of these features, here is a glossary of the most important ones, and how they might benefit your SEO campaigns.

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4 Digital Marketing Trends to Watch for in 2018

Written by Phillip Smith

If you are looking to stay ahead of your competitors, it is important to prepare for and anticipate any upcoming trends that may change the digital marketing landscape. Luckily for you, we have done some research that might help you in your quest for better digital marketing in the year 2018.

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