Digital Marketing Category

How Texas is Surviving the Web

Written by Jacqueline Sinex

Texas is a big state, with a lot of businesses and organizations big and small. A 2016 report by the U.S. Small Business Administration counts 2.4 million small businesses registered in Texas alone. That means it has a lot of websites, too. Between data compliance scares, industry shifts and technology innovations, how does Texas survive […]

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Online Marketing Myths, Debunked

Written by Ruth Hawk

Online marketing, also known as digital marketing, is a potentially lucrative approach for many businesses. With billions of dollars ($453 billion, to be exact) in online sales up for grabs every year, and with the ever increasing prevalence of mobile devices, it only makes sense for businesses to direct their marketing efforts toward the digital sphere. To help you take a more effective and profitable approach to online marketing, here are a few myths, and the truth behind them.

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SERP Features and Search Engine Optimization: A Glossary

Written by Ruth Hawk

This year, features on the search engine results pages (SERPs) are continuing to evolve, while their value to search engine optimization becomes ever more apparent. These additions to the traditional organic links in the search results offer users quick access to detailed information about sources and about the topics of their search. To help you get a better grasp of these features, here is a glossary of the most important ones, and how they might benefit your SEO campaigns.

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4 Digital Marketing Trends to Watch for in 2018

Written by Phillip Smith

If you are looking to stay ahead of your competitors, it is important to prepare for and anticipate any upcoming trends that may change the digital marketing landscape. Luckily for you, we have done some research that might help you in your quest for better digital marketing in the year 2018.

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Search Engine Optimization Trends for 2018

Written by Ruth Hawk

If there is one constant in the world of search engine optimization, it is the fact that trends and best practices are always changing. Fueled by adjustments to Google’s algorithms, by user behavior, and by technological advancement, these changes mean that any business trying to improve its visibility in the search results needs to constantly be reevaluating their strategies. As we enter 2018, it is becoming clear that this type of flexibility will continue to be an important factor in running successful SEO campaigns. Users are rapidly changing how they approach Internet searches, while changes to Google’s approach to SERPs and expectations regarding user experience mean new opportunities for businesses.

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Prepare for Black Friday/Cyber Monday with These Web Design Tips

Written by Ruth Hawk

The Black Friday/Cyber Monday weekend is hands down the most wonderful time of year for businesses. With Cyber Monday 2016 breaking e-commerce records in the United States, and literally billions of dollars worth of purchases up for grabs that weekend, it is vital that e-commerce websites be prepared to woo the increased numbers of website visitors they are going to have. From creating a great look to handling nitty gritty details like page load and web hosting issues, here are a few ways to prepare your web design for the upcoming Big Weekend.

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