Digital Marketing Category

7 Tips for Creating Compelling Content

Written by Ruth Hawk

Compelling content is critical to a successful content marketing campaign. Writing material that will interest and educate your audience will help you to position your company as one that can be trusted with their industry related questions, concerns, and business. Here are 7 tips to help you more easily create this kind of material for your content marketing campaign.

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Reasons to Repurpose Material for Your Content Marketing Campaigns

Written by Ruth Hawk

The goal of content marketing is to produce an abundance of rich, relevant material with which to engage your target audiences. However, obtaining this material and achieving these goals does not mean creating something entirely new very time your editorial calendar calls for the release of content. Repurposing content can actually benefit your campaign in a number of ways.

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How to Capture Last Minute Holiday Sales on Your E-Commerce Website

Written by Ruth Hawk

The holiday shopping season is quickly coming to a close. Capture last-minute sales through your e-commerce website with a few smart techniques.

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Why SEO Performance Guarantees are B.S.

Written by Jacqueline Sinex

As SEO differs from paid advertising, there are many reasons why performance-based guarantees are difficult. Learn how to recognize a good SEO company and what they should be doing.

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4 Ways to Create Effective Holiday SEO for your Custom E-Commerce Website

Written by Ruth Hawk

The holidays provide a unique opportunity to boost sales for your e-commerce website. Here are a few ways to use SEO to capture more of those sales.

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Four Principles of Successful Content Marketing

Written by Ruth Hawk

Content is at the heart of any marketing campaign. Unfortunately, it’s also a little confusing.

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