Digital Marketing Category

Tips for Promoting Holiday Products on Your E-Commerce Website

Written by Ruth Hawk

Between now and the end of December, visitors to your website will have one goal: To find holiday gifts to purchase. And with more than a hundred billion dollars up for grabs, successfully promoting your holiday products on your e-commerce website is critical to a profitable season. Begin now to implement promotional strategies that make […]

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Tips for E-Commerce Website Holiday Images that Convert

Written by Ruth Hawk

With consumers poised to spend more than a hundred billion dollars on holiday shopping between November and December, it is time to get your e-commerce website dressed for the season. In addition to creating compelling content, developing sales and promotions that your target audience will find appealing, and improving your shipping options, you should consider […]

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10 Ways to Repurpose Blog Content for Your Content Marketing Strategy

Written by Ruth Hawk

One of the elements of most content marketing strategies is a blog. Thanks to its ability to contribute to brand awareness and search engine optimization success, a blog is a smart place to start when trying to build your online presence. Unfortunately, blog posts have to be refreshed pretty regularly, and keeping up with them […]

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E-Commerce Website Holiday Statistics from 2017 to Inform Your Holiday Prep

Written by Ruth Hawk

By all accounts, the 2017 holiday shopping season was a record-breaking one for e-commerce websites. From record overall sales to never-before-seen boons for small businesses, it seems that almost everyone had a chance to benefit from people’s growing love of shopping online. Since it is now that time (or, actually, past time) to begin prepping […]

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Why It’s More Important Than Ever To Care About Mobile Web Design: The Mobile-First Shift

Written by Jacqueline Sinex

You may have noticed that you recently received notifications from your Google Search Console that your site has been updated to mobile-first indexing. If you were not already thinking about your website’s mobile experience, this is a big clue that you need to get on board. The reason for this shift is that the monster of all search engines now recognizes that mobile searchers represent the majority of their users. Search engines always have a goal to serve the best information to their users. To do that, they need to consider the devices they are using and how they are searching for the information.

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Must-Have Search Engine Optimization Skills

Written by Ruth Hawk

Some business owners mistakenly try to treat search engine optimization as a skill they can pick up in a weekend of study or a free online class. The reality, however, is that SEO is a field of expertise that requires full time professional commitment from experts. And when you start looking for SEO experts to help you build the online visibility of your website, you need to find those who have the right skill sets to get the job done. What follows is a look at what the most important skill sets are and how to find a professional who has the right ones for your SEO needs.

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How Texas is Surviving the Web

Written by Jacqueline Sinex

Texas is a big state, with a lot of businesses and organizations big and small. A 2016 report by the U.S. Small Business Administration counts 2.4 million small businesses registered in Texas alone. That means it has a lot of websites, too. Between data compliance scares, industry shifts and technology innovations, how does Texas survive […]

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Online Marketing Myths, Debunked

Written by Ruth Hawk

Online marketing, also known as digital marketing, is a potentially lucrative approach for many businesses. With billions of dollars ($453 billion, to be exact) in online sales up for grabs every year, and with the ever increasing prevalence of mobile devices, it only makes sense for businesses to direct their marketing efforts toward the digital sphere. To help you take a more effective and profitable approach to online marketing, here are a few myths, and the truth behind them.

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