Digital Marketing Category

Non-Profit Web Design and Things We Love About It

Written by Jacqueline Sinex

One of our favorite things to do is a non-profit web design project. Over the years, we have been privileged to work with a variety of organizations in Central Texas as well as other communities.

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Improve Website Conversion With These Simple Changes

Written by Jacqueline Sinex

If you have read content from me before, or if we met at a marketing event, this probably sounds familiar: “Your website is the center of your marketing.” I don’t mean that your website is the only thing you should pay attention to in your marketing plan. Rather, the website is a “hub” for your […]

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Different Approaches to SEO

Written by Jacqueline Sinex

Search engine optimization, or SEO, is confusing to many business executives simply because there doesn’t seem to be a simple explanation for it. There are also different types of approaches to search engine optimization, so not every SEO company handles it the same way.

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Tips for Enticing Last-Minute Shoppers to Your E-Commerce Website

Written by Ruth Hawk

With Christmas, and the end of the holiday shopping season, less than a week away, it is crunch time for shoppers and e-commerce websites alike. While you are trying to pull in a few more sales before the mostprofitable season of the year ends, your customers are trying to purchase last-minute gifts so they do […]

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Tips for Promoting Holiday Products on Your E-Commerce Website

Written by Ruth Hawk

Between now and the end of December, website visitors will have one goal: To find holiday gifts to purchase. With more than a hundred billion dollars up for grabs, successfully promoting your holiday products on your e-commerce website is critical to a profitable season. Begin now! Implement promotional strategies that make it easy for visitors […]

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Tips for E-Commerce Website Holiday Images that Convert

Written by Ruth Hawk

Consumers are poised to spend more than a hundred billion dollars on holiday shopping between November and December. It is time to get your e-commerce website dressed for the season. Consider adding holiday images to your site. The right images will improve your conversion rates, search engine optimization appeal, and overall effectiveness when trying to […]

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10 Ways to Repurpose Blog Content for Your Content Marketing Strategy

Written by Ruth Hawk

One of the elements of most content marketing strategies is a blog. Thanks to a blog’s ability to contribute to brand awareness and search engine optimization success. Blogging is a smart place to start when trying to build your online presence. Unfortunately, blog posts have to be refreshed pretty regularly. Keeping up with them and […]

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E-Commerce Website Holiday Statistics from 2017 to Inform Your Holiday Prep

Written by Ruth Hawk

By all accounts, the 2017 holiday shopping season was a record-breaking one for e-commerce websites. From record overall sales to never-before-seen boons for small businesses. It seems that almost everyone had a chance to benefit from people’s growing love of shopping online. Now is the time (or, actually, past time) to begin prepping for this […]

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