Digital Marketing Category

Add Value to Your Website with Website Videos

Written by Ruth Hawk

People are not just using website videos for entertainment. Video content is used to educate and influence buying decisions.

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Web Design Challenges and Solutions for Nonprofit Websites

Written by Ruth Hawk

A nonprofit cannot go about designing a website that is just like a regular business site. It needs different tools, different solutions, and a different approach to succeed at its unique mission.

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Make a Big Impact with Your Small Business Through a Website

Written by Ruth Hawk

As a small business, it can be easy to feel insignificant. How can a small business stand their ground, let alone thrive, in such an environment?

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Non-Profit Web Design and Things We Love About It

Written by Jacqueline Sinex

One of our favorite things to do is a non-profit web design project. Over the years, we have been privileged to work with a variety of organizations in Central Texas as well as other communities.

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Improve Website Conversion With These Simple Changes

Written by Jacqueline Sinex

If you have read content from me before, or if we met at a marketing event, this probably sounds familiar: “Your website is the center of your marketing.” I don’t mean that your website is the only thing you should pay attention to in your marketing plan. Rather, the website is a “hub” for your […]

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Different Approaches to SEO

Written by Jacqueline Sinex

Search engine optimization, or SEO, is confusing to many business executives simply because there doesn’t seem to be a simple explanation for it. There are also different types of approaches to search engine optimization, so not every SEO company handles it the same way.

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Tips for Enticing Last-Minute Shoppers to Your E-Commerce Website

Written by Ruth Hawk

With Christmas, and the end of the holiday shopping season, less than a week away, it is crunch time for shoppers and e-commerce websites alike. While you are trying to pull in a few more sales before the mostprofitable season of the year ends, your customers are trying to purchase last-minute gifts so they do […]

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Tips for Promoting Holiday Products on Your E-Commerce Website

Written by Ruth Hawk

Between now and the end of December, website visitors will have one goal: To find holiday gifts to purchase. With more than a hundred billion dollars up for grabs, successfully promoting your holiday products on your e-commerce website is critical to a profitable season. Begin now! Implement promotional strategies that make it easy for visitors […]

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