Digital Marketing Category

The Guide to Using Social Media for Education

by Megan Marshall
Friday, September 23rd, 2022

Social media isn’t just a space for you to show off the fun things going on in your life. It’s also a space for businesses, organizations, and individuals to promote your expertise. You might inspire a whole new generation of learners. To achieve that, though, your social media content should simultaneously be informative and entertaining. […]

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How Different Industries Benefit from Blogging

by Megan Marshall
Tuesday, September 20th, 2022

Having a blog can make a world of difference in terms of your business’s online presence. A blog is a section of your website (or else the entire website) that is intended for engaging, keyword-rich content. Not only should you write about things that you enjoy discussing, but also what relevant searchers actually want to […]

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What Does it Take to Be a Successful Content Creator?

by Megan Marshall
Friday, August 26th, 2022

More and more digital careers are popping up. When you go on job sites like LinkedIn and Indeed, you will see that there are plenty of options for writing, social media, and videography. There are even countless opportunities to do freelance blogging. When it comes to creating content, the list goes on. The people who […]

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10 Email Marketing Mistakes to Avoid

by Megan Marshall
Tuesday, August 23rd, 2022

Email is a preferred communication channel by consumers of all backgrounds. This is because we check our emails on a daily basis. With that in mind, any business owner can benefit from incorporating email marketing into their digital campaign. You just have to know how to get your message across effectively. As a savvy marketer, […]

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Digital Marketing Story: Matthew Lemke Photography

by Megan Marshall
Friday, August 12th, 2022

A lot has changed in the past couple of decades when it comes to how we run our businesses. For many, the digital transformation has been a challenge to adapt to. However, across industries in general, it has brought about many benefits. Going digital has improved the collaborative experience of workers and clients alike. But […]

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Business Strategy Tips for Back-to-School Digital Marketing Campaigns

by Megan Marshall
Tuesday, August 2nd, 2022

It’s that time of year again… Summer is coming to a close, and school is about to pick back up. This means we are going to be bombarded with commercials and deals across a variety of products. Whether you are an e-commerce shop or a brick-and-mortar store, you can implement strategies that will have students […]

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The Three Pillars of SEO

by Jacqueline Sinex
Friday, July 8th, 2022

I bet most SEO professionals get this question a lot: “What is SEO?” As search engine optimization has evolved over the years, the definition has remained confusing to many website owners. Ultimately, people want to know what kind of work is going to be done to achieve results. My first comment to these inquisitors is […]

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6 Reasons Why Using Pinterest for Business is a Good Idea

by Megan Marshall
Tuesday, July 5th, 2022

Get it out of your mind that Pinterest is just for personal inspiration. Sure, you can find some delicious recipes for dishes you’ve never tried. And, sure, you can make vision boards with extremely detailed birthday party themes. But Pinterest is about so much more than that. You may be surprised to find how great […]

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