Digital Marketing Category

Tips for E-Commerce Website Holiday Images that Convert

by Ruth Hawk
Thursday, November 15th, 2018

Consumers are poised to spend more than a hundred billion dollars on holiday shopping between November and December. It is time to get your e-commerce website dressed for the season. Consider adding holiday images to your site. The right images will improve your conversion rates, search engine optimization appeal, and overall effectiveness when trying to

Shopping bags

10 Ways to Repurpose Blog Content for Your Content Marketing Strategy

by Ruth Hawk
Friday, November 2nd, 2018

One of the elements of most content marketing strategies is a blog. Thanks to a blog’s ability to contribute to brand awareness and search engine optimization success. Blogging is a smart place to start when trying to build your online presence. Unfortunately, blog posts have to be refreshed pretty regularly. Keeping up with them and […]

podcaster

E-Commerce Website Holiday Statistics from 2017 to Inform Your Holiday Prep

by Ruth Hawk
Tuesday, October 30th, 2018

By all accounts, the 2017 holiday shopping season was a record-breaking one for e-commerce websites. From record overall sales to never-before-seen boons for small businesses. It seems that almost everyone had a chance to benefit from people’s growing love of shopping online. Now is the time (or, actually, past time) to begin prepping for this [&he

Phone shopper e-commerce

Why It’s More Important Than Ever To Care About Mobile Web Design: The Mobile-First Shift

by Jacqueline Sinex
Wednesday, September 19th, 2018

You may have noticed that you recently received notifications from your Google Search Console that your site has been updated to mobile-first indexing. If you were not already thinking about your website’s mobile experience, this is a big clue that you need to get on board. The reason for this shift is that the monster of all search engines now recogni

Mobile phone design

Must-Have Search Engine Optimization Skills

by Ruth Hawk
Tuesday, September 18th, 2018

Some business owners mistakenly try to treat search engine optimization as a skill they can pick up in a weekend of study or a free online class. The reality, however, is that SEO is a field of expertise that requires full time professional commitment from experts. And when you start looking for SEO experts to help you build the online visibility of your

SEO Image search

How Texas is Surviving the Web

by Jacqueline Sinex
Friday, June 22nd, 2018

Texas is a big state, with a lot of businesses and organizations big and small. A 2016 report by the U.S. Small Business Administration counts 2.4 million small businesses registered in Texas alone. That means it has a lot of websites, too. Between data compliance scares, industry shifts and technology innovations, how does Texas survive […]

Dropbox app

Online Marketing Myths, Debunked

by Ruth Hawk
Monday, May 14th, 2018

Online marketing, also known as digital marketing, is a potentially lucrative approach for many businesses. With billions of dollars ($453 billion, to be exact) in online sales up for grabs every year, and with the ever increasing prevalence of mobile devices, it only makes sense for businesses to direct their marketing efforts toward the digital sphere.

SERP Features and Search Engine Optimization: A Glossary

by Ruth Hawk
Friday, March 2nd, 2018

This year, features on the search engine results pages (SERPs) are continuing to evolve, while their value to search engine optimization becomes ever more apparent. These additions to the traditional organic links in the search results offer users quick access to detailed information about sources and about the topics of their search. To help you get a b