Digital Marketing Archives

Best Halloween Marketing Ideas for Businesses

by Megan Marshall
Tuesday, October 4th, 2022

Although the idea of Halloween has changed in modern times, its origins date back several generations. In fact, the holiday is credited to the ancient Celtic festival of Samhain. It marked the end of the summer harvest, when ghosts returned to the earth. By the late 1800s, Americans had transformed October 31st into their own […]

Pro Tips for Conducting Remote Interviews

by Megan Marshall
Tuesday, September 27th, 2022

Connecting with someone through a computer screen can be a challenge. Think about the times when you’ve been on Zoom and a colleague (or perhaps even yourself) has endured internet problems. It takes away from the experience of the interaction. And it’s safe to say that holding a remote interview is much less easy than […]

The Guide to Using Social Media for Education

by Megan Marshall
Friday, September 23rd, 2022

Social media isn’t just a space for you to show off the fun things going on in your life. It’s also a space for businesses, organizations, and individuals to promote your expertise. You might inspire a whole new generation of learners. To achieve that, though, your social media content should simultaneously be informative and entertaining. […]

How Different Industries Benefit from Blogging

by Megan Marshall
Tuesday, September 20th, 2022

Having a blog can make a world of difference in terms of your business’s online presence. A blog is a section of your website (or else the entire website) that is intended for engaging, keyword-rich content. Not only should you write about things that you enjoy discussing, but also what relevant searchers actually want to […]

What Does it Take to Be a Successful Content Creator?

by Megan Marshall
Friday, August 26th, 2022

More and more digital careers are popping up. When you go on job sites like LinkedIn and Indeed, you will see that there are plenty of options for writing, social media, and videography. There are even countless opportunities to do freelance blogging. When it comes to creating content, the list goes on. The people who […]

10 Email Marketing Mistakes to Avoid

by Megan Marshall
Tuesday, August 23rd, 2022

Email is a preferred communication channel by consumers of all backgrounds. This is because we check our emails on a daily basis. With that in mind, any business owner can benefit from incorporating email marketing into their digital campaign. You just have to know how to get your message across effectively. As a savvy marketer, […]

Digital Marketing Story: Matthew Lemke Photography

by Megan Marshall
Friday, August 12th, 2022

A lot has changed in the past couple of decades when it comes to how we run our businesses. For many, the digital transformation has been a challenge to adapt to. However, across industries in general, it has brought about many benefits. Going digital has improved the collaborative experience of workers and clients alike. But […]

Business Strategy Tips for Back-to-School Digital Marketing Campaigns

by Megan Marshall
Tuesday, August 2nd, 2022

It’s that time of year again… Summer is coming to a close, and school is about to pick back up. This means we are going to be bombarded with commercials and deals across a variety of products. Whether you are an e-commerce shop or a brick-and-mortar store, you can implement strategies that will have students […]

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