Digital Marketing Category

Social Media Strategies to Improve Your SEO

by Ruth Hawk
Monday, August 15th, 2016

Did you know that social media can strengthen your search engine optimization efforts? While SEO is often thought of as relevant only for websites, a company’s presence on social media channels (such as Facebook, Twitter, and even Pinterest) can influence its SEO performance. Google recognizes that a business’ performance on social media is one indic

Facebook for SEO

Link Building is Still Relevant in SEO

by Jacqueline Sinex
Friday, August 12th, 2016

You may think it's old school, but link building is still relevant in today's modern web economy and it should be in your SEO strategy.

link building

6 Search Engine Marketing Mistakes to Avoid

by Ruth Hawk
Tuesday, July 26th, 2016

Search engine marketing using PPC (pay-per-click) advertising, is a valuable strategy for getting your website in front of potential customers. When conducted effectively, PPC campaigns can get your advertisements placed at the top or sides of the search results for certain keywords. Here are a few common PPC mistakes that you should try to avoid.

Search Engine Marketing Mistakes

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