Content Marketing Archives

How to Optimize E-Commerce Website Product Pages for SEO

by Ruth Hawk
Friday, July 6th, 2018

When you own an e-commerce website, your product pages are often the first place that people will come to when they visit your site. People tend to search for specific products rather than look for a home page or blog to land on when they want to purchase something. Making these product pages visible in the search results and appealing to visitors is, th

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How to Identify Your Target Audience for Content Marketing

by Ruth Hawk
Wednesday, June 27th, 2018

Building a content marketing campaign can help you to create more effective online and marketing communications. However, the first step in building this strategy actually has nothing to do with planning or writing content. Instead, the first step is to get to know the people for whom you will be creating your material.

Search Engine Optimization Tips for Small Businesses

by Ruth Hawk
Wednesday, June 20th, 2018

With almost 29 million small businesses in the United States providing 55 percent of all jobs, it is clear that small businesses are vitally important. But these companies might have a hard time seeing their importance as they struggle for visibility alongside the much larger companies in their fields. That is one of the reasons that search engine optimi

5 Tips for Creating Search Engine Optimized Content

by Ruth Hawk
Tuesday, May 29th, 2018

While the use of keywords has been the primary focus of search engine optimization since it earliest days, the reality is that more goes into SEO-optimized content than the smart use of targeted search terms. Now, as voice search explodes in popularity, it is even more important for businesses to focus not just on the use of keywords (important though th

Why Visitors Can’t Find Your Facebook Page: 2.0

by Jacqueline Sinex
Wednesday, May 23rd, 2018

If you have followed our blog topics in the past, you may be familiar with our popular post What Can’t Visitors Find My Facebook Page? It tackled some common issues that small business owners were having with their Facebook Pages not coming up in Facebook searches. Since then, a lot has changed in the digital […]

Holiday Content Marketing Tips for E-Commerce Websites

by Ruth Hawk
Friday, December 8th, 2017

Gearing up for the holiday season means more than just refreshing your web design and web development efforts (Although those are important as well). It also means injecting your content marketing strategy with material that is relevant, engaging, and designed to move shoppers along the holiday sales funnel. To that end, here are a few tips to help you c

5 Tips for Creating Effective Holiday Landing Pages

by Ruth Hawk
Friday, December 1st, 2017

When it comes to holiday marketing, landing pages are an invaluable aspect of your e-commerce website. Not only do they serve as the place where visitors land after clicking on your email links, organic search results, and targeted holiday promotions, but they also serve as the first impression most of these visitors will have of your website. As a re

Prepare for Black Friday/Cyber Monday with These Web Design Tips

by Ruth Hawk
Friday, November 17th, 2017

The Black Friday/Cyber Monday weekend is hands down the most wonderful time of year for businesses. With Cyber Monday 2016 breaking e-commerce records in the United States, and literally billions of dollars worth of purchases up for grabs that weekend, it is vital that e-commerce websites be prepared to woo the increased numbers of website visitors they

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