Content Marketing Archives

10 Holiday Marketing Mistakes You’re Probably Making

by Ruth Hawk
Monday, December 2nd, 2019

Billions of dollars are on the line during the holiday season. Savvy marketing can help you earn a larger share of this money, even if you are a small business instead of a major retailer like Amazon. In order to make the most of your holiday marketing, however, you have to avoid some common mistakes. […]

website holiday mistakes broken ornament concept

Voice Assistants Are Changing How People Search

by Ruth Hawk
Monday, September 9th, 2019

Voice assistants are also now revolutionizing how people search, and therefore, how marketers approach search engine optimization.

Why Hire a Local Online Marketing Company

by Ruth Hawk
Tuesday, July 9th, 2019

Online marketing often requires professional support in the form of an online marketing company. For Austin-area businesses, this support is often best found in a local online marketing company rather than in a larger national brand.

Three Quick Ways to Add Searchable Content to Your Website

by Ruth Hawk
Tuesday, May 21st, 2019

Websites thrive when they contain relevant, engaging content. Learn some less time-consuming ways to add searchable content to your website.

Cool Free Tools for Website SEO and Design

by Jacqueline Sinex
Friday, April 5th, 2019

Check out these free tools for website SEO and design that are frequently used by professionals and small businesses.

Different Approaches to SEO

by Jacqueline Sinex
Thursday, February 21st, 2019

Search engine optimization, or SEO, is confusing to many business executives simply because there doesn't seem to be a simple explanation for it. There are also different types of approaches to search engine optimization, so not every SEO company handles it the same way.

Tips for Enticing Last-Minute Shoppers to Your E-Commerce Website

by Ruth Hawk
Thursday, December 20th, 2018

With Christmas and the end of the holiday shopping season, less than a week away, it is crunch time for shoppers and e-commerce websites alike. While you are trying to pull in a few more sales before the most profitable season of the year ends, your customers are trying to purchase last-minute gifts so they […]

Holiday Gift Guides: 5 Reasons to Add One to Your E-Commerce Website

by Ruth Hawk
Monday, December 3rd, 2018

American consumers are set to spend almost $800 each on holiday gifts this year. They are welcoming suggestions for where to spend those dollars. In fact, more than half of shoppers want, and use, guidance from retailers to help them choose the presents they buy. If that statistic alone isn’t enough to get you started […]

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