Posts Tagged Austin Web Design

5 Pages Most Web Designs Should Include (That You May Not Have Thought of)

Written by Ruth Hawk

Whether people realize it or not, they expect to find certain pages on all of the websites they visit. For example, 52 percent of people who end up on a company’s homepage go looking for an About Us page (and more than 80 percent of them expect to find it off the homepage, in case you were wondering where to put it). And most people would be a little confused (and put off) if they could not locate a services page, product pages, or a contact page. Of course, those pages, along with the homepage, are the obvious choices when planning your website’s layout. However, there are other types of web pages that should also appear on most sites. Although less well known, they also have a significant impact on the appeal and overall effectiveness of your website.

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Questions Every Web Design Should Answer

Written by Ruth Hawk

Accessible and effective customer support is important in making sure that customers’ questions are answered and that they feel comfortable buying from your e-commerce website. However, one strategy websites should consider adopting is heading off many of those questions before they even arise with effective web design strategies.

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Tips for a Web Design that Is Customer Support Friendly

Written by Ruth Hawk

Customers can be skittish when it comes to making a purchase. An unanswered question, an unsatisfactory checkout process, a second or two of extra page load time, and they can be off to another website, and you can be out a sale. That is why customer support is so important: It allows you to connect with customers at the critical juncture when they have encountered a question or a problem but have not yet decided to leave your site. There are many elements that go into effective customer support. One of these elements is how your web design contributes to effective customer support. Here are just a few tips for creating a web design that is customer support friendly so that your site can allow your customers to effectively engage with your brand.

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4 Concerns Regarding Single Page Web Design

Written by Ruth Hawk

With single page websites gaining popularity as one of this year’s major web development trends, it may be tempting to adopt the practice for your own website. There is, after all, no denying the beauty of most of these sites, and their mobile friendliness is a great advantage. However, single page web design has a number of drawbacks that make it a less than ideal choice for many businesses. Small businesses in particular may suffer from pursuing this web development trend. What could possibly be wrong with creating a visually stunning, single page display of your website’s information? Here are a few ideas.

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How to Work Best with a Web Developer and Ensure the Success of Your Project

Written by Jacqueline Sinex

If you really want to have a successful web design project, it is essential to build a good relationship with your web developer. Here are some tips that can help you when you are in the process of finding the right developer for your website needs.

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Holiday Content Marketing Tips for E-Commerce Websites

Written by Ruth Hawk

Gearing up for the holiday season means more than just refreshing your web design and web development efforts (Although those are important as well). It also means injecting your content marketing strategy with material that is relevant, engaging, and designed to move shoppers along the holiday sales funnel. To that end, here are a few tips to help you create a compelling holiday content marketing strategy for your e-commerce website.

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