WWW Learning Center Archives

6 Search Engine Marketing Mistakes to Avoid

by Ruth Hawk
Tuesday, July 26th, 2016

Search engine marketing using PPC (pay-per-click) advertising, is a valuable strategy for getting your website in front of potential customers. When conducted effectively, PPC campaigns can get your advertisements placed at the top or sides of the search results for certain keywords. Here are a few common PPC mistakes that you should try to avoid.

A History of SEO

by Ruth Hawk
Wednesday, July 20th, 2016

Search engine optimization, like the Internet, has only been around for about 25 years. However, as the Internet has undergone dramatic, fast-paced changes, so has SEO. Here's a little history lesson.

Top Web Design and Digital Marketing Agencies in Austin

by Jacqueline Sinex
Monday, July 18th, 2016

Update: Since the writing of this piece, Obzervant and sitegoals are no longer in business. For the last 20 years, WEBii has been providing an increasingly diverse array of web hosting, web design, web development, and search engine optimization services to the Austin area and beyond. We have earned a reputation as an experienced and […]

A How-To Guide to Developing a Content Marketing Strategy

by Ruth Hawk
Tuesday, June 28th, 2016

While content has always been an important part of marketing, it is now indisputably one of the most critical elements of any online presence. More than 2 million blog posts are created every day, and more than 60 percent of marketers create at least one new piece of content per day. If you want to […]

6 Tips for Succeeding at Local SEO

by Ruth Hawk
Friday, June 17th, 2016

Local SEO (search engine optimization that takes into account a specific area, such as a town or a city) is becoming increasingly important thanks to the rise of mobile devices. In fact, about half of all searches on a mobile device are local searches. This is in addition to the 34 percent of local searches […]

6 Ways to Improve Your Responsive Web Design

by Ruth Hawk
Monday, June 13th, 2016

Responsive web design, which refers to a web design that adapts itself to any screen, is one of the most basic elements of a successful website. Because Google uses a website’s responsiveness as one factor in how that website ranks in the search results, it is also an important element in search engine optimization. As […]

Fun Had and Lessons Learned at Pixelwood Derby 2016

by Jacqueline Sinex
Friday, June 10th, 2016

Occasionally, when we are not busily developing websites and juggling keywords, we do some fun company events. This May, we participated in the annual Pixelwood Derby hosted by SiteGoals, which brings together digital marketing and creative agencies from around Austin to compete in a good old-fashioned derby race. Part of this experience included buildi

7 Obstacles to Purchase Completion on Your E-Commerce Website

by Ruth Hawk
Tuesday, June 7th, 2016

Your e-commerce website needs to sell your products and services. Unfortunately, there are many mistakes you can make on your website that can inadvertently discourage people from completing their purchases. From a lack of product information to confusing navigation, these mistakes will turn people away from your website. That is why it can be helpful [&

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