SEO Category

Different Approaches to SEO

Written by Jacqueline Sinex

Search engine optimization, or SEO, is confusing to many business executives simply because there doesn’t seem to be a simple explanation for it. Although SEO is not exactly equal to brain surgery, it does involve several facets of technology and marketing. There are also different types of approaches to search engine optimization, so not every […]

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Holiday Gift Guides: 5 Reasons to Add One to Your E-Commerce Website

Written by Ruth Hawk

American consumers are set to spend almost $800 each on holiday gifts this year. They are welcoming suggestions for where to spend those dollars. In fact, more than half of shoppers want, and use, guidance from retailers to help them choose the presents they buy. If that statistic alone isn’t enough to get you started […]

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E-Commerce Website Holiday Statistics from 2017 to Inform Your Holiday Prep

Written by Ruth Hawk

By all accounts, the 2017 holiday shopping season was a record-breaking one for e-commerce websites. From record overall sales to never-before-seen boons for small businesses. It seems that almost everyone had a chance to benefit from people’s growing love of shopping online. Now is the time (or, actually, past time) to begin prepping for this […]

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10 Things that Google Discontinued

Written by Ruth Hawk

On October 8, Google announced that it would shutter its social media channel Google+ in 2019, after revelations that Google+ had left users’ personal data vulnerable to hackers. And here are some ways this may impact your web design. While Google has gained a reputation for its wildly successful endeavors, including Google Hangouts, Gmail, Google […]

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Must-Have Search Engine Optimization Skills

Written by Ruth Hawk

Some business owners mistakenly try to treat search engine optimization as a skill they can pick up in a weekend of study or a free online class. The reality, however, is that SEO is a field of expertise that requires full time professional commitment from experts. And when you start looking for SEO experts to help you build the online visibility of your website, you need to find those who have the right skill sets to get the job done. What follows is a look at what the most important skill sets are and how to find a professional who has the right ones for your SEO needs.

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Web Design Tips for Compelling Blog Content

Written by Ruth Hawk

Creating and maintaining a blog can be an excellent way to support your search engine optimization efforts, build brand awareness, and establish your business as a leader in your industry. However, a blog only works if people actually read it. And people will only read your blog if they find it visually appealing and easy to digest once they land on that section of your website. To help you build blog content that is visually compelling, here are a few web design tips.

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Why Search Engine Optimization Brings in Qualified Traffic

Written by Ruth Hawk

Search engine optimization, also known as SEO, is a well-established strategy for improving your site’s rankings in online search results and earning your website more traffic. With 91% of all website traffic coming from links on the first page of the search results, it is clearly important to get your website in front of search engine users. However, one of the most important benefits of this marketing strategy is the fact that the web traffic it generates tend to be qualified leads who are easier to convert and more likely to engage with your business. Why does SEO provide such high quality traffic? Here are a few reasons.

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Want Better Search Engine Optimization? Try Blogging

Written by Ruth Hawk

When it comes to improving the online visibility of your website, there are many strategies you can, and ought to, pursue. And, one of the most effective is blogging. No longer just the domain of youth trying to get their thoughts out on the Internet, blogging is a valuable tool for building positive perceptions of your brand among a wide online audience. And, it happens to be very good for SEO. Here is how.

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