SEO Category

5 SEO Tasks to Prioritize

Written by Ruth Hawk

Search engine optimization is a comprehensive approach. While its end goal is to improve your website’s visibility in the search results, it incorporates many strategies in order to do so. Without a clear idea of where to start, you may struggle to prioritize these tasks. Here are a few of the tasks you should do first.

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Why Web Design Is Not Enough

Written by Ruth Hawk

With 89 percent of people in North America (equaling 320 million people) using the Internet, the necessity of an effective web design is clear. While an eye-catching appearance can certainly encourage website visitors to stay and explore your site, there are other factors that will (1 Get them there in the first place and (2 Convince them to stay.

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5 Reasons SEO Experts Can Be a Better Choice than DIY SEO

Written by Ruth Hawk

On the surface, DIY SEO seems appealing, particularly because it is less expensive than hiring SEO experts. However, SEO experts offer a number of advantages that often do not exist with DIY SEO. As a result, hiring SEO services is often the best approach for websites serious about improving their rankings in the search results.

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Beginner Blogging Mistakes to Avoid

Written by Ruth Hawk

Blogging has many benefits for websites looking to improve traffic, search engine performance, conversions, leads, and sales. In order to enjoy the benefits of blogging, you need to avoid some of the most common mistakes committed by beginning bloggers.

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The Importance of Local SEO

Written by Ruth Hawk

There are many reasons to pursue local SEO, not least being the huge potential it has to boost business for companies. What follows is a look at some of the biggest reasons to consider incorporating it into your search engine optimization efforts.

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Long Tail Keywords and SEO: An Overview

Written by Ruth Hawk

The use of long tail keywords has become increasingly important to the success of any search engine optimization campaign. Not only do they make it easier and less expensive to attract the qualified leads a website needs, but they also mesh with the need to address changes in how people search. What follows is a look at long tail keywords and how they can support a well-rounded search engine optimization campaign.

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