SEO Category

4 Search Engine Optimization Benefits of Featured Snippets

Written by Ruth Hawk

Appearing above all of the organic search results, and therefore labeled “position zero” for search engine optimization purposes, the featured snippet pulls concise and organized information from one of the search results (usually one of the top 5 results) and displays it in a box just underneath the sponsored ads. As a result, capturing the featured snippet spot in the SERPs can be an SEO coup. But why is that the case, and why should you spend time and effort creating content that Google might find suitable for inclusion in this SERP feature? Here are just a few reasons.

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Search Engine Optimization Trends for 2018

Written by Ruth Hawk

If there is one constant in the world of search engine optimization, it is the fact that trends and best practices are always changing. Fueled by adjustments to Google’s algorithms, by user behavior, and by technological advancement, these changes mean that any business trying to improve its visibility in the search results needs to constantly be reevaluating their strategies. As we enter 2018, it is becoming clear that this type of flexibility will continue to be an important factor in running successful SEO campaigns. Users are rapidly changing how they approach Internet searches, while changes to Google’s approach to SERPs and expectations regarding user experience mean new opportunities for businesses.

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5 Web Development Trends to Look Out For in 2018

Written by Meredith Schraeder

Companies know that having an intuitive web design and proper programming will generate more user-friendly websites; however, it can be difficult for businesses to keep up with rapidly changing technology. It is important to be aware of trends in web development so that your company can stay competitive. In a world where almost every business […]

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Ways to Measure Content Marketing Success

Written by Ruth Hawk

Content marketing holds a great deal of potential for businesses looking to increase brand recognition, profitability, and website performance. For example, it can generate three times as many leads as outbound marketing, while costing 62 percent less. Content marketing also tends to be more organic, and therefore harder to track, than traditional outbound marketing techniques. Judging the success of your content marketing campaign is possible, however. You simply need to know which metrics are most important, and how to understand those metrics. Here are a few of the metrics that, when viewed together, provide a picture of your content marketing success.

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5 Search Engine Optimization Tips for Website Videos

Written by Ruth Hawk

In order to use video to improve your search engine optimization performance (and earn more shares, more views, and more business), you need to spend time optimizing your videos for SEO. Here are a few tips for getting the most SEO juice out of each of your website videos.

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An SEO Glossary for Beginners

Written by Ruth Hawk

If you want to gain a better understanding of search engine optimization and the impact it might have on your
website, your first step should be to familiarize yourself with the most basic and commonly used terms. These terms will give you a foundation upon which you can build once you hire a search engine optimization service to help you craft an effective SEO campaign.

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