SEO Category

Want Better Search Engine Optimization? Try Blogging

Written by Ruth Hawk

When it comes to improving the online visibility of your website, there are many strategies you can, and ought to, pursue. And, one of the most effective is blogging. No longer just the domain of youth trying to get their thoughts out on the Internet, blogging is a valuable tool for building positive perceptions of your brand among a wide online audience. And, it happens to be very good for SEO. Here is how.

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How to Optimize E-Commerce Website Product Pages for SEO

Written by Ruth Hawk

When you own an e-commerce website, your product pages are often the first place that people will come to when they visit your site. People tend to search for specific products rather than look for a home page or blog to land on when they want to purchase something. Making these product pages visible in the search results and appealing to visitors is, therefore, critical to getting your business in front of potential customers. When your product pages are search engine optimized, they are more likely to show up when people search for those specific products, which may mean more visitors and more conversions.

To that end, here are a few tips for creating e-commerce website product pages that are SEO ready.

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Search Engine Optimization Tips for Small Businesses

Written by Ruth Hawk

With almost 29 million small businesses in the United States providing 55 percent of all jobs, it is clear that small businesses are vitally important. But these companies might have a hard time seeing their importance as they struggle for visibility alongside the much larger companies in their fields. That is one of the reasons that search engine optimization is such a promising tool for small businesses. But SEO can also feel confusing. Where do small businesses start?

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How to Measure Search Engine Optimization Success

Written by Ruth Hawk

When done right, search engine optimization has the potential to increase both traffic and leads to your website (in addition to raising brand awareness and trust among your target audience). Reaping those benefits is worth the consistent time and effort required to develop a robust SEO campaign. But, once you have a campaign in place, you will need to track certain metrics in order to determine whether or not your efforts are having the desired effect.

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5 Tips for Creating Search Engine Optimized Content

Written by Ruth Hawk

While the use of keywords has been the primary focus of search engine optimization since it earliest days, the reality is that more goes into SEO-optimized content than the smart use of targeted search terms. Now, as voice search explodes in popularity, it is even more important for businesses to focus not just on the use of keywords (important though that is) but also on broader content marketing strategies for creating material that both their website visitors and the search engine crawlers will love.

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SERP Features and Search Engine Optimization: A Glossary

Written by Ruth Hawk

This year, features on the search engine results pages (SERPs) are continuing to evolve, while their value to search engine optimization becomes ever more apparent. These additions to the traditional organic links in the search results offer users quick access to detailed information about sources and about the topics of their search. To help you get a better grasp of these features, here is a glossary of the most important ones, and how they might benefit your SEO campaigns.

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