SEO Archives

What to Know About Leveraging AI for SEO

by Megan Marshall
Tuesday, February 14th, 2023

Lately, there have been so many conversations involving artificial intelligence (AI). AI consists of technologies like natural language processing and machine learning. By finding patterns in data, AI is able to make predictions and learn from its own successes and failures. It is becoming more sophisticated, with technologies being able to perform cogni

Google Analytics 4: The New Wave of Website Performance Tracking

by Megan Marshall
Tuesday, February 7th, 2023

Perhaps you have heard of Google Analytics. You may have even already used it to track your website activity. This is Google’s free service that provides you with an in-depth analysis of who is visiting your website. You get to see what your most popular web pages are, where your traffic is coming from, and […]

Is Apple Developing a Search Engine?

by Megan Marshall
Tuesday, January 31st, 2023

It might not surprise you to learn that Google has over 84% of the search engine market share. After all, the phrase “Google it” has become synonymous with “look it up online.” The second biggest search engine is Bing, coming in at just under 9% of the share worldwide. With this in mind, Google is […]

Best Advice for Growing Your WooCommerce Business

by Megan Marshall
Tuesday, January 10th, 2023

WooCoomerce is an open-source e-commerce platform for WordPress. It has everything that your shop needs to start selling online. This is the case whether you have a small or enterprise-level website. Of course, before all else, you need to know how to use WooCommerce effectively. So, you should first start out by navigating through the […]

What is Google’s Link Spam Update?

by Megan Marshall
Tuesday, January 3rd, 2023

Links are a critical part of search engine optimization (SEO). They establish the relationship between content. There is a correlation between the number of links leading back to your site and how much traffic you receive. You also need to ensure that you have internal links throughout your site to move users and search engine […]

Enter 2023 with New Year’s Resolutions for Small Businesses

by Megan Marshall
Tuesday, December 20th, 2022

New Year’s is a celebration of new beginnings. We spend the night prior with our friends and family, enjoying the building anticipation for the clock to strike midnight. Before this, you might already have your New Year’s resolutions prepared, whether it be for your personal life or your professional life. This way, you can go […]

Understanding How Keyword Match Types Work

by Megan Marshall
Tuesday, December 6th, 2022

Keywords are the phrases that tell search engines about the content on your website. When a user types a query into a search engine, they are expecting to receive meaningful information. Essentially, the significance of keywords comes from the users themselves. Therefore, advertisers and marketers alike need to be smart about the keywords they choose [&h

What is the Value of Metadata to Search Engines and Users?

by Megan Marshall
Friday, November 11th, 2022

Picture this… You search for something on Google. This could be something like “best orthodontist in Austin.” Google provides you with hundreds of thousands of search results that could direct you to the perfect orthodontist for you. But of all of the links that you see, you aren’t going to blindly start clicking. Instead, you […]

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