SEO Archives

Accelerated Mobile Pages: Why You Need a Faster Website

by Megan Marshall
Tuesday, May 23rd, 2023

The internet has transformed the way we live, work, and connect. But, at the same time, it has caused our attention spans to be shorter than ever. It may even be the case that you start a video, see that it lasts longer than a minute, and move along to the next. And it may […]

The Purpose of Including a Sitemap in Web Design

by Megan Marshall
Tuesday, April 11th, 2023

When you go about designing a website, you likely have several goals in mind. Perhaps you are aiming to generate more qualified leads, for example. By increasing awareness of your business or non-profit organization, you ultimately set yourself on the right track for improving your lead conversion rate. Another goal you might have is increasing […

What Can Google Maps Do for My Restaurant?

by Megan Marshall
Tuesday, April 4th, 2023

Before the age of technology, when you wanted to buy something, you had to physically travel to a business. But in recent decades, that has dramatically shifted. You are now able to go to a business’s website and make purchases with just a few clicks, without leaving the comfort of your couch. The same idea […]

10 Frequently Asked Questions About Search Engine Optimization

by Megan Marshall
Tuesday, March 28th, 2023

When you create a website, the goal is to get it in front of your audience and make a good first impression. By getting serious about search engine optimization (SEO), you are able to check off both of those boxes. SEO is essentially the process of making improvements to your website to gradually increase its […]

Blogging in 2023: The Anatomy of a Blog Post

by Megan Marshall
Tuesday, February 28th, 2023

Blogging offers a way for you to improve your writing skills through a creative outlet. When you create a blog, your goal is likely to show off your expertise. The more posts you write, the more you establish your authority. If you are in a specific niche, you have the potential to become very well-known […]

What to Know About Leveraging AI for SEO

by Megan Marshall
Tuesday, February 14th, 2023

Lately, there have been so many conversations involving artificial intelligence (AI). AI consists of technologies like natural language processing and machine learning. By finding patterns in data, AI is able to make predictions and learn from its own successes and failures. It is becoming more sophisticated, with technologies being able to perform cogni

Google Analytics 4: The New Wave of Website Performance Tracking

by Megan Marshall
Tuesday, February 7th, 2023

Perhaps you have heard of Google Analytics. You may have even already used it to track your website activity. This is Google’s free service that provides you with an in-depth analysis of who is visiting your website. You get to see what your most popular web pages are, where your traffic is coming from, and […]

Is Apple Developing a Search Engine?

by Megan Marshall
Tuesday, January 31st, 2023

It might not surprise you to learn that Google has over 84% of the search engine market share. After all, the phrase “Google it” has become synonymous with “look it up online.” The second biggest search engine is Bing, coming in at just under 9% of the share worldwide. With this in mind, Google is […]

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