Easy (and free) Link Building Techniques

Friday, November 13th, 2009
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You need “link juice” to increase your site’s ranking in the SERPs.  Here are a few easy, free link building tactics that can be used by any business owner!

  • Donate your services to a good cause or have an event that will draw media attention.  Remember to take lots of pictures and video for posting on social media outlets!
  • Write expert articles for an industry newsletter as a guest writer or even become a regular columnist.
  • Run a comprehensive search of mentions of your company on the web and if you are not linked, ask for one!
  • If you’ve received sincere thanks and praise from a client, ask them to post a link to your site on their personal website or profile.
  • Be sure you are linked in the directories of all chambers or business organizations you’re a member of.
  • Exchange links with business partners and referral partners.  Make sure you are “fans” of one another.
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